Are you a small business owner wondering how to get more Google reviews? Having Google reviews for your business and more importantly positive Google reviews can help increase your website’s ranking on the Google algorithm. Google is more likely to promote your website if it has positive reviews. Additionally, it incentivizes users to purchase a product from your site because they are able to read about other users’ experience. This gives your website more credibility. In fact, 88% of users actually trust Google reviews as much as a personal recommendation from a friend or family.
Why is it so Important to Have Positive Google Reviews?
Before you can learn how to get more Google reviews, you have to first understand why it is so important to have positive Google reviews in the first place. Oftentimes, when someone is searching for a particular product or service, they do not search for a specific company. They just search for the product or service. This is your company’s opportunity to attract new customers. The only problem is you cannot attract new customers if your business is not one of the first companies to appear.
For example, if a user is searching for a Thai restaurant in Philadelphia, the first restaurants that are shown on Google will be the ones with the best reviews. If the user has no prior knowledge on which restaurant has the best food, they will probably take the Google reviews into consideration. If one Thai restaurant has a 3.9 star rating, and another restaurant has a 4.3 star rating, odds are the user will choose the Thai restaurant with the 4.3 star rating. This is why it is so important to get more Google reviews.
If you are still skeptical, think of the last time you visited a new business without a personal recommendation. Did you read a review first? Odds are you did. In fact, 90% of people read Google reviews before purchasing a new product or service. What if the user has heard about your business before does getting more Google reviews still help? Yes even if they have heard of your business before the user will most likely want to check the Google reviews to confirm that they might be interested in your business.
Make it Easier for Your Customers to Leave Reviews
Sometimes answering the question, “how to get more Google reviews?” is as simple as making it easier for your customers to leave reviews in the first place. You can create a link that you use throughout your website to encourage customers to leave a review. There are several sites that can actually give you a Google review link. Just search for a Google review link generator.
Then, once on the Google review generator website, search for your business and copy the link the website gives you. Now that you have your Google review link, you can start getting more Google reviews. You want to paste your customer review link anywhere on your website that makes sense. A good example of this would be to paste your Google review link after your customers purchase one of your products.
Additionally, you want to make your customer review link accessible on the homepage of your website, so that it is as easy as possible for customers to leave a review. You can even leave your business review link in your emails signature so that when you are sending out emails to customers or prospects they can see the review link even without visiting your website.
You can take this a step further by leaving your business review link on your physical business card. However, you should wait to do this until you get more Google reviews that are positively rated, because a customer that receives a business card probably has not purchased any product from you yet.
Give your Customers a Reason to Leave a Review
You might still be wondering about how to get Google reviews for my business beyond just using the Google review link. Unfortunately, Google has a policy in place that says a business cannot provide incentives for customers to leave reviews on businesses pages. By incentives, this means that you cannot offer your customers a discount code or free item for leaving a Google review.
You can, however, get more Google reviews by giving your staff an incentive to get Google reviews from your customers. For example, give your staff a set bonus for each customer they convince to give your company a Google review. Getting more Google reviews is a lot similar when your staff wants you to receive reviews as much as you do.
If you do not have a large staff, or are a smaller business with no staff, a simple way to encourage your customers to leave a review is to explain to them that you are a small business and that the reviews could help your businesses grow. Many consumers want to see the businesses they enjoy thrive. If you explain to them just how important their review is to their growth they may be more likely to help you out.
You obviously want to only ask the customers who you know are happy with your product or service to leave a review because you do not just want to know how to get more Google reviews, but how to get more positive Google reviews. If you are asking a customer to send a review, make sure to do this right after they have made a purchase so it is still fresh in their mind.
Create a Google Reviews page on your Website
Once you have gotten a significant amount of Google reviews, you can start to feature the reviews that paint your business in a positive light. If the amount of Google reviews you had initially revived starts to slow down and you want to know how to get Google reviews for your business then you might want to consider creating a Google review page on your website. You can dedicate a page of your website to featuring anywhere from five to 15 reviews that highlight the best aspects of your business.
Not only can this encourage customers to leave positive reviews, but ideally will convince prospects visiting your website to become customers. Make sure to include reviews that have a profile picture so that prospects are reminded that it is actually a real person leaving a review. This will make it more personable and increase the prospects trust in the reviews left on your website. Additionally, make sure the user’s profile picture is clear and does not have anything in it that could offend prospects. Keep in mind that you do not want to offend your prospects.
Make Sure your Customer Service is Outstanding
This may not be what you expected to hear when asking how to get Google reviews for my business. However, sometimes the simplest answer is the most effective. If your customer service is outstanding, customers will want to leave reviews even without using the other tips mentioned earlier.
You can achieve this by personalizing your interactions with your customers and by attempting to answer their questions as quickly as possible. An easy way to personalize the emails you send out to customers is to make sure their name is in emails you send them. Even if you use an automated email system, you can set it up to where it will fill in the prospect’s name. This may seem like a small touch, but it can go a long way to making your interaction feel more personal.
Additionally, if you are responding to a customer’s question use their name for the same reasoning. Ensuring that you are able to respond to a prospect’s email within a certain time frame is also important so that they when you respond the prospect still has interest in your product or service. It is recommended that you respond to a prospects email within 2-3 days. Wait any longer, and the prospect might leave a bad review explaining how long it took to get an answer to their question.
If your customers are pleased with the customer service they received, they will be more likely to leave a positive review. Keep in mind that negative reviews will not help your business grow when learning how to get more Google reviews.
Get More Google Reviews!
Hopefully, now you have a better understanding of how to get more Google reviews. It will take time for the reviews to come in. So the sooner you start, the better! Use some of these tips to get reviews started on your website. After reviews have started to come in, you will not have to worry as much about how to get testimonials and you can start to focus on expanding your business. It can be difficult for smaller businesses to stand out among larger businesses with lots of reviews, so doing everything you can to get good Google reviews is important.
FAQs about How to Get More Google Reviews:
- Can you give discounts for Google reviews?
- How do I increase my Google reviews?
- How do I create a Google review page on my website?
- Why are Google reviews important for a business?
- How do I politely ask for a Google review?