Affiliate Programs Explained

There is a sector of marketing known as affiliate marketing. This kind of marketing involves a third party in which there is a product or service that is being promoted for commission. In these cases, there is the customer, the advertiser, and the affiliate which is the third party. Within this, there are what is known as affiliate programs, which are also called associate programs. These programs involve payment from a merchant website to an affiliate site to help promote traffic. 

An affiliate website’s main purpose is to help promote the products of other sites for a set price, or commission, which can be usually up to fifty percent. So, affiliate programs provide help in this process by placing these links to the affiliate products. These links will ultimately provide an increased amount of traffic to the advertised site. By the end of this article, you will know exactly what affiliate programs do, the different kinds, and which may be best for you. 

ecommerce affiliate programs

Benefits of Affiliate Programs

Many businesses seek to create an affiliate program at some point in order to generate some type of extra passive income. Through affiliate links, companies are able to advertise their product or service by providing a commission to affiliate websites. Not only can sales be increased, but traffic to your website will as well. This is because there is a larger number of viewers being exposed to their site, therefore more viewers. With the reach of your brand being stretched, there can be a new target audience that was not known of before. This smart marketing strategy will force you to forgo some money by paying a commission. However, you will in turn generate more money in the long run through exposure and sales.

Some may think setting up a program like this may be expensive. However, they mostly require a low startup cost. This is because, in affiliate marketing, only transaction fees are present after your first sale through the affiliate links. Here, the company in need of advertising will be better ranked by search engines. This is because they will have an extra platform that is promoting their product or service. Affiliate websites’ role in this process is to simply point advertisements to that company’s targeted audience through their platform. They are simply the bridge that links a product or service to its potential user base.

When certain trusted platforms are advertising your brand, not only does visibility improve, but so does your business’s credibility. When users frequently visit a website they have always trusted and view your ad there, they are more likely to trust yours as well. The credibility of any business is just as important as its revenue.

How They Help Your SEO

Using affiliate advertising is a search engine optimization strategy that benefits a business through affiliate links. Any site that uses an affiliate website can help their SEO greatly. This is because by increasing your brand awareness and site traffic, there is the chance of improving ranking which helps optimize your website. For example, a website on which this kind of marketing takes place is YouTube. Many people may post affiliate links on this platform aside from their videos, which directs viewers to the product or service that is advertised. Utilizing social media platforms to your business’s advantage is easier than ever with affiliate programs.  

what is an affiliate program

E-Commerce Affiliate Programs

This type of program takes the form of strictly e-commerce stores and their affiliate sites. These are the most popular affiliate programs iin today’s world. This is because most people shop online rather than in stores. As companies continue to grow their online presence to reach their target audience, e-commerce affiliate marketing is a popular tactic. 

For example, a very well-known e-commerce affiliate program platform is Amazon. Thousands of e-commerce businesses utilize Amazon, Shopify, as well as eBay to advertise their products. This may benefit the affiliate program as well as the companies being charged to be advertised. E-commerce platforms that choose to be an affiliate site for products will also gain commissions in large amounts if they do so with many businesses. As affiliate marketing is growing in popularity through social media platforms, these programs will continue to as well. 

Types of Affiliate Marketing 

There are three main types of affiliate marketing; those are unattached, related, and involved marketing. Unattached refers to the process in which products or services are being advertised on a site that is unrelated to it. For example, a site selling bicycles has an affiliate ad for purses and is practicing unattached marketing. With related affiliate marketing, there are links within articles that may be related to the content surrounding it in some way. So, if you are reading a blog about hair, there may be a link for hair clips as it relates to the content. Lastly, with involved affiliate marketing, whatever is being advertised is being recommended by that platform personally. Not only will this help the product’s business, but it can help viewers have a more positive experience. With each type, there is exposure for businesses that are willing to pay for that benefit.

best affiliate progrsm
Top view of businesswoman’s hands working with laptop on wooden table.

Affiliate Marketing Programs

With affiliate marketing programs, there are a few basic types: email, coupon site, review site, blogger/influencer, and search affiliate programs. Many people use emails to promote their businesses, but you can also use it for affiliate marketing campaigns. In this process, businesses will target their potential future customers by using their email lists. This is a great and simple channel to market because most people today use their emails multiple times a day for work-related information and contact. Blogs or any content marketing channels are another form that which affiliate links may be placed. There are hundreds of thousands of blogs on the internet that talk about different subjects such as cooking or vacation homes. With such a wide variety of topics, many subjects can pertain to your business’s product or service.

Coupon sites can be a strong channel in which affiliate marketing may take place. In today’s materialistic climate, there are always people looking for ways to save money on their favorite products and brands. As you gain an increase in your site’s visibility, you may also have customers purchasing more because they feel as though they have more to give while saving. A business’s conversion rate and sales may benefit from this process. On the other hand, with review-site programs, they will review the products or services of a business. In this case, the affiliate site that is reviewing will only get a commission if the business is referred to its viewers. 

Best Affiliate Programs

The best affiliate programs will help businesses achieve a higher earnings potential as well as brand awareness. Finding the best platforms for your website to advertise on is a crucial part of optimizing your success with this marketing strategy. As mentioned before, YouTube is a very popular platform on which affiliate programs occur. Any strong social media and content-based site can help you reach your target audience and increase traffic to your website. An e-commerce company such as eBay is also popular for offering affiliate beneficial programs. Anyone can profit off of this site, as it is a convenient platform to work with. With their large variety of products being sold, eBay works with several different kinds of businesses, allowing these programs to flourish for so many people.

An even more well-known platform that is best is Amazon. With hundreds of millions of people using Amazon today, this is easily one of the biggest affiliate program platforms. Helping your website’s credibility and user visibility are important factors when choosing to utilize this strategy. By promoting your product or service this way, you are able to do that. Amazon is just one of the many platforms that can even show you in detail how you are profiting from using their site. One of the main purposes of Amazon is to simply sell, and creating an affiliate account with them will help both you and them achieve that same goal. 

affiliate marketing programs

Find the Right Platform For You

Although affiliate programs may offer different commission rates depending on several factors, finding the right one for your website’s success is important no matter what. There may be pros and cons when using even the best ones, but the long-term effects are worth it. Making sure your site’s content and keywords are up to date can ensure you can optimize your profits from using any of these affiliate programs. Another way to help with brand awareness is utilizing the services provided by SEO Design Chicago, as they help businesses strengthen their brand and their website to attract more traffic. With any questions, contact us today!


  • What is an affiliate program?
  • What are the types of affiliate marketing?
  • How does affiliate marketing help SEO?
  • What are the types of affiliate marketing programs?
  • How do you find the right affiliate program?

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