What is a Keyword?
A keyword is a word or phrase that people search for on the internet. To increase your site’s SEO, you can find a keyword that applies to your business and use it within the text of your website. Using keywords can be difficult, because overusing them can reduce your SEO, or search engine optimization. Optimal keyword usage depends on the length of the text and the type of keyword you are using. This is where a keyword density checker can be very helpful for your SEO.
How Keywords Increase SEO
SEO, or search engine optimization, increases your website’s ranking on Google. Google uses software that reads through websites to determine that ranking, and part of it checks for keywords. The keywords Google finds will help the software categorize your website. If someone searches “Real Estate in Chicago”, and you have used that keyword on your website, it could select your site to appear at the top of that person’s search. Every company should have the goal of being in the top spot on the SERP, or Search Engine Results Page. Almost every time someone searches, they select the top website that appears on Google. This is why keywords are so important!