How to Avoid Customer Attrition
One of the simple ways to ensure people come back to your website is by producing the best product or service you can. This is also just a business basic. If people like what they are purchasing then they will come back to buy more.
This concept holds true with any marketing. An outstanding marketing or advertising campaign can only do so much with a sub par product. However, if you have a good product and there is still a high churn rate then it could be any of the following factors.
While this section may be vague it’s important to know that many overarching marketing decisions have effects on things like churn rate.
For example: You are experiencing a high churn rate and cannot understand why. However, you are reaching more than enough people and impressions are high, but that you are still losing customers over time.
The problem: You may not be reaching the right people. Maybe your marketing strategy had too much focus on awareness getting efforts and is not doing enough to retarget people who are more likely to consistently purchase from your business.
By making these high level marketing strategy changes you can significantly affect the churn rate of your website. Make sure to communicate this with your SEO agency as these changes will influence the whole campaign moving forward.
Target audience is rather simple to understand. The people you are targeting are not buying your product consistently. So it’s time to re-think the target audience.
By taking steps to overhaul a target audience that isn’t working along with continuously working to find the right people for your business, means a higher chance you see a big change in churn rate.
There’s also the possibility that a high churn rate is the result of a broad target audience.
So you are actually reaching the people that you need to but are also reaching a whole lot more people who are not going to support your business. When you specify more and more about your target audience then you could trim down many people who are contributing to your churn rate while spending less on advertising and marketing strategies.
When rethinking a target audience marketing strategies make sure to consult with your SEO agency or at least some SEO specialists. Keep in mind that decisions like these have many impacts and should be considered thoroughly.
See how SEO Design Chicago can help you build an SEO strategy here, SEO Marketing Strategy 2020.
User experience is a term we use with SEO strategies often. Google is ranking user experience within its algorithm, and yes it’s important to consider UX design for Google rankings.
User experience also affects your churn rate negatively. It’s simple, if people are not having a good time on your website, they will not return. A fix to this is a job for website designers.
SEO Design Chicago has a host of web design services. A website design agency is your best friend in this situation since they can use their expertise and multiple perspectives to formulate a website that works with customers seamlessly. This way when people interact with your website they will be happy and more likely to return.
Over time you should see a decrease in churn. However, like always keep using a churn rate calculator to see where your site is standing in terms of customer attrition.