Why Blogs Are Important for Brick-and-Mortars

With competition among brick-and-mortar stores constantly increasing, you need to always be thinking of new, creative ways to make your business stand out. You will need successful content marketing. To achieve this, it is important to have content to go off of. The more content a business has, the better chances an audience will come across them. If you don’t know what content to put into your brick-and-mortar advertising, a good idea would be to create blogs. 

Blogging will not only give you the opportunity to have more content, but it has the potential to spark more ideas for your business. Optimizing brick-and-mortar blogs will be very effective for growing your business. 

brick and mortar store marketing

What Are Brick-and-Mortar Stores?

A brick-and-mortar store is an outlet for business or retail with a physical location. An example of a brick-and-mortar store is a store you can find at your local shopping malls or stores that aren’t exclusively online. If you can physically buy the items, you are at a brick-and-mortar store. Chances are, you’ve been to one. 

If you think the digital age will cause brick-and-mortar stores to go out of business, you are mistaken. 49% of Americans prefer to shop at brick-and-mortar stores. This is because online shopping will always have a risk of damaged products, fake products, products that are different from what is shown, etc. And when it comes to clothes, it is always best to try them on before buying. It is also always a bonus to be able to bring an item home with you as soon as you decide you want it, rather than dealing with shipping and possibly getting your item lost in the mail. With brick-and-mortar stores, customers have to worry less.

Still, 51% of people prefer online methods. So why not give your customers options? Even if you don’t have a method of ordering products online, it is important to have an online presence so that customers can research you before deciding to go to your store in person. This starts with having an online presence. 

Having an Online Presence

Having an online presence is an essential tool when it comes to marketing for brick and mortars. Even though your audience will appreciate your physical location, it is important to have an online presence for new customers to know you exist, to update frequent customers of any changes or sales, and to show off your business on multiple platforms. 

Having a website should be the first step for your online presence. This will create a space for your business to have basic information and other content. Your website is where you should display your brick-and-mortar blogs.

blogging for brick and mortar stores

The Importance of Blogging

Writing blogs has a profound impact on website traffic. It improves search engine optimization (SEO), showcases your business’s capabilities, allows you to answer questions customers may be wondering about your business, allows you to insert links that will lead back to more questions answered by your company, and ultimately makes your business seem friendly and more reliable. When companies have blogs, customers are going to find them useful. 81% of U.S. online consumers trust information and advice from blogs. Blogs show that you know what you’re doing and that you’re an expert in your craft. 

Blogging for Brick and Mortar Stores

Brick-and-mortar stores are often focused on gaining and retaining customers. It has been proven that gaining new customers is a lot harder than keeping frequent ones. Blogging for brick-and-mortar stores will improve customer retention, driving traffic to your website. If you want to keep eyes on your store’s website, brick-and-mortar blogs are the way to go.

How to Write Blogs

Writing a brick-and-mortar blog doesn’t have to be complicated, but you should take the time to make it creative. Below are a few tips to think about when writing your blogs, whether you are just starting out or looking to improve them going forward. 

Know Your Audience

The first step to blogging for beginners is to figure out who you are to your audience. You know who you are, but how can you relay that to customers? What is the vibe you want to give off in your blogs? Know your voice and come up with a niche that will make you stand out of the crowd. Your blog isn’t just a brick-and-mortar blog. It’s more than that. What makes your store more than a store? What do you have that other businesses don’t? Find your niche and go from there. 

brick and mortar store blogging

Know What to Blog About

Next, know what to blog about. When writing a brick-and-mortar store’s blog, it might be difficult to figure out what to write about at the beginning. When writer’s block kicks in, try to look at your business from a different point of view. Step back and look at it from a reader’s perspective. What would you want to read about? If you own a clothes store, would you want to read about the top ten styles in 2022? Or maybe different ways to style a dress? Planning out fun and useful topics will bring more attention to your site and allow you to advertise your brand while you have the reader’s attention. 

Build a Blog Content Calendar

When it comes to brick-and-mortar store blogs, having a schedule is key. Being organized by planning and scheduling your blog releases will improve your SEO and will help your blog writers stay on top of their writing. You can build a blog content calendar by making a spreadsheet on Google Sheets or Microsoft Excel, using a content calendar app, drawing out a calendar using a whiteboard or planner notebook, or downloading a content calendar template. It might be useful to have an online and physical copy to be sure that you are meeting your goals for your brick-and-mortar blogs. 

What to Put in Blogs

Once you know how to write a brick-and-mortar blog, there are certain things you should include in your posts to incorporate effective tactics for marketing. While it is important to be creative and have quality content, it is also important to look at the marketing side of things. 


SEO is one of the most important things to include in your blog posts. Incorporating SEO through your brick-and-mortar store’s blog will bring your site to the top of search engine result pages, thus bringing more eyes to your business. To do this, you’ll want to use tactics strategically within your blog content. 


Using keywords is a good strategy to optimize your blog for SEO. Keywords are certain words or phrases you use throughout your content to allow Google to recognize your site and match it to someone’s search. Whatever you think someone will search when looking for a brick-and-mortar business like yours is what you should make sure is incorporated into your material. For example, if you think someone will search “brick and mortar stores near me,” it is important to add this phrasing into your content. Make sure to plan out your keywords and smoothly incorporate them into your material. 

Local SEO

Local SEO is extremely important for brick-and-mortar businesses. Since your store is a physical location, you’ll want to make sure you cater to your local audience. You can optimize local SEO in your blog content by using keywords that apply to your location. Words like “near me” and “near Los Angeles” are keywords for local SEO. Your local audience is your most important audience. Focus on their needs when writing your content. 

brick and mortar blog

SEO Design Chicago and Brick and Mortar Store Marketing in Los Angeles

SEO Design Chicago is a marketing agency that specializes in SEO of all kinds, including brick-and-mortar advertising. We offer marketing services to help you advertise both your physical and online services. We will use our expertise to create a customized plan for your brick-and-mortar store to grow its business. With quality SEO content creation services, marketing strategies, and advertising assistance, we will help your store bypass its competition.

Having worked with brick-and-mortar stores in the past, SEO Design Chicago knows what it takes to make your marketing tactics flourish. With a skillful staff that specializes in multiple aspects of marketing for brick and mortars, we’ll make sure your store thrives. We know what it takes for each business to grow, whether it’s local SEO, google my business, PPC strategies, or another method, we will meet your needs.

We are flexible when it comes to locations since we have worked across the United States. If you are looking for a team member in Los Angeles, you are in luck. SEO Design Chicago is one of the top digital marketing agencies in Los Angeles. Specializing in email marketing, video production, mobile applications, and more, we are a full-service agency that will cater to any of your needs and boost your brand. We’ve got your back!


  • What are brick-and-mortar stores?
  • Why is blogging important for your business?
  • How do you know what to write your blogs about?
  • How do you find good keywords for your blog?
  • Should brick-and-mortar stores have an online presence?

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