As we all know, content is the most important part of our websites. That is why the decision to hire a web content writer is such a huge one. There are particular skills you will need to look for in the website content writer (or writers) you decide to choose. We’ll help you decide how to choose the best content writers for your website.
Look no further: this article will tell you everything you ever wanted to know about web content writers. If you are interested in becoming a website content writer, we will tell you the skills you will need to have. And if you are a business looking to hire a content writer, we will tell you what you need to look for in your candidates.
SEO Design Chicago is a digital marketing agency that has several expert website content writers on staff who write about a variety of interesting topics for clients – and our own website – on a daily basis. From blog writing, to rewriting pages of your website content, we can produce all kinds of quality content.
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Web Content Writer Job Description
Definition of Web Content
Web content is the aural, textual, and visual content that is part of the user experience on websites. It can include text, images, sounds, visuals, videos, animations, and more.
Web Content Writer
A website content writer is a person who specializes in creating quality text and content for websites.
Web Content Writer Duties
Though the job title may say web content “writer,” the career encompasses many skills beyond simply writing. Many web content writers are experienced in several areas and industries. Every website has a target audience, and the job of a web content writer is to create content that attracts that audience.
What to Look for in a Web Content Writer
No matter what kind of industry you are in, or what kind of content you are looking for your website, there are certain writing and editing skills that every web content writer should have. Here are the main qualities to look for as you consider web content writers for your company:
Experience
Nothing beats experience when it comes to hiring a website copywriter. The website writer you choose should have a portfolio of their work on a variety of topics, or at least relating to the industry in which you are in. At SEO Design Chicago, we have more than a decade of experience creating content for our clients.
Reliability
Another key characteristic of any web content writer is reliability. We know that timing and promptness are critical for your business. Your writer will need to be able to meet deadlines and stick to the editorial calendar.
Creativity
If you want to stand out from your competition, your website content will need to be original and creative. That’s why creativity is an important characteristic to look for in a web content writer. Perhaps ask your candidates for some fresh ideas for content related to your business during their interview. There are all different kinds of website content. Perhaps your writer can suggest something innovative, like micro content or another kind of exciting idea.
Research
Whether it’s research to find the best keywords for your content or research on topics relating to your industry, any web content writer needs to be able to conduct extensive research. It’s important to learn all there is to know about your brand, your company, your goals, and what you want your website content to be for your audience.
SEO Knowledge
These days, every web content writer needs to have extensive knowledge of search engine optimization techniques. Though not every writer is an SEO content writer, it is a huge benefit for your business if your writer knows how to write content that search engines will like.
Talent
A person can certainly learn how to improve their writing, but being a good writer is an innate talent. It comes naturally to some people. Be sure to peruse some writing samples to make sure the copywriter(s) you choose are excellent writers. It is also important for web content writers to be able to write in a variety of tones and voices for various audiences.
Storytelling
Every great writer is a storyteller, and storytelling is an important part of advertising and marketing. The web content writer you choose should be able to tell a story with their content.
Versatility
A great writer is versatile and can produce all different kinds of high quality content, from blog posts, to marketing material, to product descriptions, and content for your email marketing campaigns. They will be able to produce content for social media and all aspects of a content marketing campaign. They will also have experience working with different kinds of content management systems.
Communication
Finally, you will want your web content writer to be an excellent communicator. Not just with our audience through words on your website, but with you, too! A great web content writer will listen to your goals, thoughts and ideas for what you want your website to be and what goals you would like to achieve.
How Does a Web Content Writer Help Your Business?
We know that some companies are hesitant to hire a third party to handle the important job of creating content for their website. It can be hard to find a web content writer you can trust. However, there are several reasons why you should outsource your content writing.
At SEO Design Chicago, our primary job is to learn about your brand and understand your goals. That way, we can create content in the right voice and tone that matches your brand message. You can trust that your content is in the right, expert hands.
Web Content Writers at SEO Design Chicago
SEO Design Chicago provides content writing services. We employ several professional web content writers who have experience writing for a variety of industries, including in the medical and legal industries. We have been in the content creation business for more than a decade now! Our website content writers embody all of the qualities above, and more. That is why our content writers are the right choice for your website. No matter what industry you are in, or what your goals are for your website, we can help you build your business.
Web Content Writer Jobs
Job alert! If you are interested in an internship or career at SEO Design Chicago, contact us today! We are always looking for talented individuals to join our team, as freelance writers or even full time jobs.
FAQs about Web Content Writer for Hire:
- What is web content?
- What does a web content writer do?
- Which skills does a web content writer need to have?
- What are the duties of a web content writer?
- How do I find web content writing services?
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