Have you ever been reading a long passage of text and found yourself re-reading sentences because you lost your focus? Or have you ever just decided to stop reading something because you became bored? If you can relate to a situation like these above, website infographics and the value behind them will make a lot of sense in your articles going forward.
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Infographics Are Valuable
Infographics have made a huge rise in popularity over the years, and can now be found across textbooks, websites, flyers, and so on. Because of their versatility, these popular informational tools add a whole new level of experience for any visitor coming to your website. By combining descriptive images and organized texts through list or bullet point, you are able to offer a large amount of information in a relatively small space. Through this article, you will learn everything you need to know on infographics and using them to your advantage going forward!
The term “infographic” is pretty well described by its name, as it is a graphic representation of information. While this definition is correct in describing what an infographic is, there are more specific aspects that should be included when discussing its usability. An infographic is a combination of images, charts, lists, and text that makes information more easily digestible.
Website infographics work because as humans, we understand visuals more easily than text. Adding a graphic representation that both describes the topic being discussed and furthers the viewer’s understanding of the concept can make all the difference in the success of your page. This is why being creative and bold with your infographic designs is important. The goal is to create an obvious contrast from the repetition of just using text, which can help re-entice the viewer and maintain their attention for a longer time.
Why Use Infographics on a Website?
We now know why infographics hold value, but how do they function on a website specifically? Won’t using text only suffice for driving traffic to my website and retaining viewers? Well, it might, but using website infographics can increase the effectiveness of your page in these areas and many more.
One of the main benefits to utilizing infographics on your website is its positive effect of your consumer’s experience. The consumer is the most important aspect of your business in nearly every case, so making sure their experience is seamless and engaging is a vital part to increasing overall success. Infographics make reading and understanding information much easier as well. If a visitor fully comprehends your point and learns something valuable from it, there is a good chance they will end up sharing their experience and influencing others to check it out. Infographics are also useful for summarizing information or explaining a specific topic more in-depth. This can also help curate a satisfying consumer experience but making information easily discoverable and to the point.
The Technical Side
Infographics don’t only offer benefits to consumers. One way utilizing infographics on your website can be helpful is by boosting your SEO (Search Engine Optimization). Including images (like an infographic) in your article automatically makes your page more visible, as it will now appear in the image search section. Images are especially important now as more and more people are searching for them, influencing how search will look in the coming years.
Infographics can also increase the success of your webpage by improving engagement and bounce rate. This is because visuals help to tell the story you are creating, as well as make your article easier to navigate. When a viewer opens your page and sees visuals and organized text rather than a sea of lengthy paragraphs, they are much less likely to leave the page without exploring. People are also more likely to engage with and share images, making infographics a great tool to generate buzz and attract new viewers.
Designing Website Infographics
Now that we have covered both what an infographic is as well as how it is beneficial to both marketers and consumer, you may be wondering how to make one yourself. While infographics can be created in any way a designer sees fit, there are certain guidelines to consider during the process. These help to ensure your infographic is communicated and received the way you intended it to be! When designing infographics for your website, you have a few options of how to go about the process. You can either design it yourself from scratch, hire a designer, or choose from pre-made, fillable templates. Each has its benefits and pitfalls, which you must be sure to use to your advantage when deciding.
Doing it yourself is the first way to consider when designing, and it’s the most cost-effective! This method will save you money and resources that you would otherwise spend outsourcing your work to another person. Another great benefit of taking the project on your own is the complete control you have over the design. No one knows better than you the image you intend to create and how to represent your brand!
Designing an Infographic
Doing it yourself is indeed cost-effective and controllable, but it is not for everyone. Creating graphics can be time consuming, especially for someone not well-versed in the craft. If you usually have trouble organizing your thoughts and designs when making visuals, another option is probably best for you. There is also a possibility that creating your own infographic will end up requiring additional resources. If you don’t have a suitable design program like Adobe Illustrator, you may need one – and they can cost quite a bit. Even worse, if the process is too difficult and you decide to use another method, you may end up wasting time or resources.
If designing your own infographic sounds right for you, go for it! It is a great way to expand your skills and try out a new experience. Consider this outline as a way to guide your creative process and make your job a little bit easier:
- Gather the main points you covered on your topic
- Organize the information by headers, sub-headers, texts, lists, and so on
- Design or pick graphics that add a layer of understanding to the text
- Include only the most necessary information and remove filler words
- Place graphics where they complement the text, rather than confuse
- Guide the consumer to your point and tell a story
Outsource Your Design
As we mentioned earlier, designing website infographics is not for everyone. And that’s okay! We all have different strengths and skills and turning the responsibility of designing over to someone who is qualified to do so is a great alternative to trying yourself. The first and main benefit of outsourcing in this case is the ability to have an expert on the job. Hiring an artist will give you a better shot at conveying your message correctly, as long as you provide the right information. Combining your marketing expertise and their artistic expertise should result in the image you are looking for!
Hiring a designer can also be more time efficient, as an expert should already possess the programs necessary to complete the project, as well as the skill necessary to do it quickly. This will help you push out content faster, resulting in less missed visitors and more SEO boost. Artists can assist your process in multiple ways, including creativity, integration, clarity, and so on.
Concerns with Outsourcing
The problem with outsourcing is that you sacrifice the two benefits you would have gained by doing the project yourself. With hiring additional work comes costs and payments, leading to more expenses for your operation. Also, handing your work to someone else means that you lose control of the design process, which could result in a missed interpretation of your idea. This is why telling your designer the right instructions is so crucial.
Make sure to be exact in your instructions – if you want an image to be set at a certain location or angle, be that specific! As far in detail as you can go the better, as this will subtract from the risk that there is any discrepancy with the final product. Also, remember the outline we provided in the “DIY” section, as it applies here too (as long as you adjust for providing someone else the information).
Choose A Template
Lastly, almost as a comprise between the previous options, is choosing a pre-made template to edit yourself. Templates for infographics are available across the internet, with many being completely free! Certain websites like Venngage, specialize in making these templates. Some cost more for higher quality, but there are options no matter what your budget is.
Aside from the low to no cost aspect of templates, they are also very convenient and easy to use. Unlike creating a design from scratch, a pre-made option is user-friendly, even for those with no artistic experience. As long as you gather the correct information, your website infographics will be both appealing to the eye and helpful to the consumer.
Templates struggle in the same area as outsourcing does, because neither offers true control over the design process. With templates, you can usually still customize certain aspects of the design (i.e. colors, layout). However, only original creations can truly match your brand to the fullest potential. Aside from this, templates don’t have any other major downfalls, making for a cheap and efficient way that is always a great option.
Since website infographics are visual tools, it can be hard to envision one without being able to see it. If you are still struggling with infographics at this point and would like further assistance on the topic, make sure to reach out to our marketing professionals here at SEO Design Chicago!
- What are infographics?
- How can I design an infographic?
- What does an infographic look like?
- Should I pay someone to make an infographic?
- What is the benefit of using infographics on my website?