At some point, many bloggers ask the question: should I allow comments on my blog? Blogs are a necessary part of content marketing. But comments don’t necessarily have to be a part of every blog. If you have comments on your blog, you know that it can take a lot of time and effort to moderate your comments. Is it worth the time? In this article, we will discuss the pros and cons of allowing comments on your blog. We’ll help you decide whether or not comments are the right choice for your own blog.
Disabling Blog Comments
There are some websites that over the years have disabled comments on their blogs because of many spam and low-quality comments. Not to mention, the effort required to monitor all of those comments.
For example, the Chicago Sun-Times eliminated commenting from its website a few years ago due to the amount of negativity, racism, and hate speech.
The same year, Copyblogger removed its comments, but brought back commenting after a couple years. Michael Hyatt removed comments from his blog for a year. Zen Habits permanently disabled their commenting system.
On the other hand, there are other sites who argue that keeping comments on websites is ultimately a good thing.
So, what’s the right choice for the comments on your own blog? Let’s discuss the pros and cons.
How to Decide Whether or Not to Allow Comments on Your Blog
Every company these days should have a social media marketing blog. However, not every blog needs to have comments. There are pros and cons to allowing comments on your blog. Before you make a decision whether or not to allow comments on your posts, you will need to weigh the pros and cons.
Pros of Allowing Comments on a Blog
First, let’s discuss the pros of allowing comments on your blog:
Allows Two-Way Communication
Some bloggers believe that comments are a large part of what makes a blog a blog. For many, the two-way communication between the blog writer and the commenters is imperative. It helps build relationships and a community. The act of allowing commenters to engage with your blog makes them more likely to engage with your brand in other ways, like following you on social media, subscribing to your email newsletter, or purchasing your products.
Provides Social Proof
Comments on your blog posts provide social proof. Social proof is a psychological phenomenon where people assume the action of others to try to reflect the right behavior in a given situation. In marketing, social proof is a tactic for conversion rate optimization to convince more customers to convert.
Allows You to Get to Know Your Audience
Allowing comments on your blog allows you to get to know your audience better. You can immediately see your readers’ reaction to your content, and learn what content they like (and what they don’t interact with as much.) You can also write comments back to the original comments to encourage your audience to share more. It’s like immediate analytics for your blog! (Plus, it’s a way to help you obtain your readers’ email addresses, since most systems require a valid email in order to leave a comment.)
Cons of Allowing Comments on a Blog
However, there are some cons to allowing comments on your blog, too:
Spam and trolls continue to be an issue for most websites these days. For every real commenter who says “great post!” and wants to engage with your content, unfortunately there most likely will also be a spam or low-quality comment, too.
Time Spent Moderating Comments
The main detriment involved in allowing comments on your blog is that it requires time and effort to read through the comments and find the low-quality comments to delete. Depending on the number of comments your blog receives, this could be a time-consuming effort. This is time that could be spent on other meaningful interactions with your readers, like on social media, rather than obsessing over your comment count.
Conversations are Happening Elsewhere
Though many conversations used to happen in blog comments, many bloggers now say that those conversations are now happening on social media instead. Instead of spending time on comments, you can encourage your readers to share the post on social media with their thoughts instead of leaving a comment. Social sharing is as or more important than commenting these days.
No Evidence of Increased Traffic
According to HubSpot, there is no evidence that blog comments are correlated with increased traffic. Blog traffic doesn’t necessarily increase with comments. Comments also did not increase the number of links on a post, or the number of views a post received. Though some bloggers like blog comments to increase the amount of content on their site, there are many other ways to accomplish this goal. Guest blogging is just one option.
Should I Allow Comments on My Blog?
So, should you allow comments on your blog? That decision is entirely up to you. There are some benefits to allowing comments, like to improve your relationships with your readers, provide social proof, and get feedback on your work.
However, for other bloggers, having a comment section causes a lot of stress and time spent moderating poor comments. If you and your readers aren’t benefiting from the comments section, you can remove it. You can always encourage your readers to engage with you and your content in other ways, like via email and social media.
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