If the target audience for your website is millennials, then your content is most likely already geared towards that demographic. But what about your website design? In this article, we will tell you how to create the best website design for millennials. We will provide several tips to help you design a millennial-friendly website to help your business grow. For help designing a website specifically for millennials, contact the web designer experts at SEO Design Chicago today!
Who are Millennials?
First, let’s define and talk a little bit about millennials. Millennials are anyone who was born between the years of 1982 and 2000. They make up 83.1 million of the United States population. And, most importantly, millennials spend about $600 billion in the U.S. every year. They also are at the forefront of shopping online. So if millennials are your target audience, you made a great choice. But that’s why it is more important than ever that your website is designed with millennials in mind. Unfortunately, there is a lot of competition online for millennial attention.
Best Website Design Tips for Millennials
Now that you know a little about millennials, you are ready to design a millennial-friendly website. Here are some tips:
Make Sure Your Website is Mobile-Friendly
Millennials are tech savvy and are always on their smartphones. (As a millennial myself, I can attest to the truth of this statement!) That’s why any company that is targeting millennials needs to make sure their website is mobile-friendly. You would be amazed how much traffic you lose if your website isn’t responsive on mobile. It helps to have a lot of swipe and tap-friendly content! If you need help making your website mobile responsive, you will most likely need the help of a web development team.
Optimize Your Website for Speed
It’s almost important to make sure your website is fast. Millennials expect websites to load quickly. Ideally, your load time should be two seconds or under. This means on desktop AND on mobile, too! If your website is too slow, you are sure to lose potential customers. To check your website load speed, you can use Google’s PageSpeed Insights tool.
Offer Plenty of Self-Service Options
These days, most customers expect a self-service option when it comes to finding help with a product or service. Millennials in particular would prefer to interact with technology than another live person. They are highly unlikely to wait 10 to 15 minutes on hold on the phone to talk with a live customer service representative. Instead, they expect instant gratification and also like to be in control of their own destiny.
Prioritize User Experience
Your user experience, or UX as it is commonly called, should be top of mind when designing your millennial website. If your user experience is poor, your millennial users will instead switch to a website that’s better for them. This ultimately leads to less web traffic and less revenue for you. If you want to attract millennials, make sure to create a responsive design.
Include an FAQ Section and a Monitored Forum
The more options you include to help your millennial audience answer their questions and do things for themselves, the better. Some examples include an FAQ section answering commonly asked questions about your service or product and a monitored forum where users can chat with each other. More ideas include a comprehensive support center, how-to sections, video tutorials, and other valuable content catered directly to your target audience.
Minimize Distractions on Your Site
One thing millennials aren’t known for? Their attention span. (Sorry, millennials reading this.) For this reason, it’s important to minimize distractions on your site. Chances are, the majority of millennials who are looking at your site are already doing at least one other thing (watching TV, waiting in line while shopping, you get the idea.) Don’t give them extra reasons to leave your site for something more interesting and minimize any distractions on your site.
Encourage Sharing on Social Media
Make it easy to share on social media with social sharing buttons on all the content on your website. Millennials love their social media platforms, whether it’s Twitter, Instagram, or Facebook. Getting your content shared on social media starts with the content itself, so make sure you are creating millennial-friendly content for your website in the first place. Then, make it easy to share and add calls to action into your content like “share this blog post on Facebook if you liked it and ask your friends what they think!”
Reward Loyal Customers
If you want your millennial customers to be loyal to your brand, there are a few ways you can accomplish this. Millennials love badges, promotion points, rewards for shopping, and anything similar. This is why you can implement a loyalty or rewards program on your website. Perhaps you can give users badges, points, or even freebies for buying your products, booking your services, or even just for writing a review or testimonial or promoting your business in another way.
Tell Your Story
There is a reason why storytelling is used so often in advertising, and that is because it’s effective. What is the story behind your brand? Everything on your website should be devoted to telling the story of your company or brand. How did it originate? What are its goals? Millennials will connect with your story and be more likely to utilize your products and services. Web design is not just about throwing together a site in WordPress and putting some photos and text on it. Instead, as you build your website, consider your audience and include information they might like to know about you, your brand, your company as a whole, and your products and services.
Use SEO Best Practices
While designing your website for millennials, don’t forget to keep the elements of SEO web design in mind. This will help your website rank high in the search results for those who are looking to find it (or something similar.)
Use Video and Other Visual Elements
Many millennials would rather watch a video or look at other visual elements than read large chunks of text. Unlike the generation that came before theirs (the baby boomers), they (most likely) don’t wake up each morning and read an entire print newspaper. Rather, they scroll through their Instagram feeds. Appeal to the visual literacy of most millennials by communicating with them on your website through lots of visual content, like videos, photo galleries, gifs, memes, and more. You are more likely to get and hold their attention longer with visuals than text.
Invest in a Professional Web Designer
Millennials have a high expectation when it comes to websites. If you want the best, most responsive, user-friendly, well-designed website, you will probably need to utilize the services of an excellent professional website designer. Millennials are web-savvy and will know a website that wasn’t designed by an expert when they see it, and will likely end up on a competitor’s site instead.
If you are designing your website for a millennial audience, don’t be afraid to take some risks. Millennials love finding something different than their friends, going on adventures, and anything new and exciting. So don’t hesitate to appeal to that part of side of millennials and try something new on your website, perhaps something your competitors don’t offer. It will most likely pay off in the long run!
Design a Website for Millennials with SEO Design Chicago
If you would like expert help designing your website for your millennial audience, contact us at SEO Design Chicago today. Our professional web designers and developers are ready to help you!
FAQs about Millennial Web Design:
- Who qualifies as a millennial?
- What do millennials want out of a website?
- How can I encourage millennials to share my content?
- How do I attract millennials to my site?
- Why are millennials leaving my website?