Twitter Advanced Search is a part of Twitter’s platform where any Twitter user has the ability to search for very specific things that they’re looking for on the app or webpage. Using Twitter Advanced Search is fairly simple, but it can be confusing if it’s the first time that you’re using it. With this search browser, you have the ability to look up specific tweets from different places, people, tweets that have specific phrases, and more.
Twitter advanced search is also great for gauging how your customers and audience are talking about your brand because you’ll be able to see tweets that are not directly mentioning you, but they are still talking about your brand. This will allow you to see what’s working and what isn’t with your marketing strategies, and allow you to grow more as a business. In this article, you will learn what Twitter advanced search is, how to use it, how to refine your searches, and how to use it for marketing strategies.
What Is Twitter Advanced Search?
Advanced Search is available to any Twitter user when you are logged into Twitter’s website and allows you to tailor search results to specific date ranges, people, and more, making it easier to find specific Tweets.
How to Use Advanced Search
Using Advanced Search is fairly simple both on the Twitter app and on the website. First, enter your search into the search bar that is located on the app and the website. Then, click “Advanced Search,” which is located underneath “Search Filters” on the upper right of your results page, or click “More Options” and then click “Advanced Search.” Once you’re in the advanced search area, fill in the appropriate fields to refine your search results, and click “Search” to see your results.
How to Refine Your Advanced Search
When using Advanced Search, you can refine your search results by using any combination of the fields below. By combining fields in advanced search, you can tailor your search results in a powerful way.
- Tweets containing all words in any position (“Twitter” and “search”)
- Tweets containing exact phrases (“Twitter search”)
- All Tweets containing any of the words (“Twitter” or “search”)
- Tweets excluding specific words (“Twitter” but not “search”)
- Tweets with a specific hashtag (#twitter)
- All Tweets in a specific language (written in English)
- Tweets from a specific account (Tweeted by “@TwitterComms”)
- All Tweets sent as replies to a specific account (in reply to “@TwitterComms”)
- Tweets that mention a specific account (Tweet includes “@TwitterComms”)
- Tweets sent before a specific date, after a specific, date, after a specific date, or within a date range
- To search using these parameters, you can used the calendar dropdown to select a “from” date, “to” date, or both
- Search for Tweets from any date since the first public Tweet
- Tweets sent from a geographic location, e.g. a specific city, state, country
- To search using these parameters, use the place dropdown to select the geographic location
Using Advanced Search for Marketing
Twitter’s Advanced Search options allow for uses in searching your marketing tactics and seeing how they are working with your target audience. Below are nine ways to use Twitter Advanced search alongside marketing.
Create a Saved Search
Twitter allows you to save up to 25 searches per account. To save a search, click “more options” at the top of your results page and then click “save this search.: Saved searches are a great way to keep an eye on people sharing your content, keywords relevant to your business, and your own mentions.
Finding Interactions with Other Accounts
It can be difficult to remember all of the interactions you had with another person on Twitter. A way to refresh your memory is using the “from these accounts” and “to these accounts” filters in your searches.
Find Your Most Popular Tweets
You can also use the Twitter Advanced Search to find the most popular techniques from your Twitter account. To do this, head to the Twitter search page, or use the toolbar search field, and search for: “from: [your account] min_retweets[number]”. For example, if you were Buffer and searched “from:buffer min_retweets”, your results will show tweets sent from that account that have gained the most traction on Twitter.
Find Ideas for Blog Posts
Twitter is a great source of inspiration for blog posts. When researching a post, Twitter’s Advanced Search is a great way to see what people are talking about in relation to any given subject. You can do this by searching “all of these words” and “this exact phrase.” By filling in these spaces with words related to the topics you’re doing research on, you will be able to find ideas for different blog posts.
Monitor Mentions of Your Business
Using Twitter’s Advanced Search to monitor your brand can be extremely effective in your marketing strategy to see what’s being said about your business or company.
Find Content Shared By Selected Accounts
If you are looking to see what your favorite Twitter users are saying about a certain topic, search for a keyword and their name. For example, this search: “LinkedIn (from:TechCrunch)” displays all of the tweets about LinkedIn from TechCrunch.
Embed Tweets in Your Website
Embedding real-time tweets within your website or blog post can be a great way to make your content more interactive. To embed tweets in your blog or website, visit https://publish.twitter.com/ and enter the URL of the timeline you would like to embed. For example, you can choose the URL of a tweet or a Twitter profile or include a Twitter handle or hashtag. After you’ve decided which tweets you want to embed, copy and paste the code into the HTML of your website or blog.
Filter Tweets by Location
If you want to find people who are talking about your brand in a specific location, use the two operators “near” and “within.” The “near” operator is followed by the location’s name, which can be a city, state, country, postal code, or geocodes. Geocodes are a location’s GPS coordinates that can be found on Google Maps. The “within” operator is followed by the distance. By default, Twitter uses 15 miles, but you can change the distance by adding in miles. For example, if you’re looking to search for tweets about baseball in Boston with a 10 mile limit, your search term would be: “Pizza near:Boston within:10mi”.
Connect with Influencers
Collaborating with an influencer can help increase your brand exposure. By using Twitter Advanced Search, you can find influencers that meet your business’s needs. To find influencers on Twitter, you can use the Advanced Search option to find specific brand keywords or hashtags along with the engagement levels you want to see, such as the minimum number of retweets, replies, or likes. You can also narrow down your search in the results page to a specific area by using the Twitter search operator for location. For example, if you are a makeup brand looking for a beauty blogger or makeup artist to collaborate in Chicago, your search would look like this: “#Makeup near:Chicago within:10mi min_faves:5 min_retweets:20.” In your search results, you will find the profiles of beauty bloggers and makeup artists near Chicago who meet your specified engagement criteria.
Get Media Coverage For Your Brand
By using Twitter advanced search, you can generate PR buzz for your brand through finding journalists that are actively looking for a skill. Journals and PR companies often use hashtags like “#journorequest” and “PRrequest” to find people and businesses to interview or feature in their stories. For example, doing this search: #journorequest “small business,” would be useful for a small business owner that is looking for PR coverage of their business. The results will reveal tweets from journalists who want to connect with small business owners for a story they are working on.
Discover Customer Sentiment About Your Business
Twitter is a great way to quickly get a snapshot of how your customers feel about your business. These types of searches will help you stumble upon some great feedback and ideas. For example, a tweet in which a customer expresses frustration could spark discussion about improving your product or service. To include sentiment filters in your search, add a happy or unhappy emoticon to the end of your search term. For example, a search that Apple may do is “@AppleSupport :(“ or “@AppleSupport :)”.
Responding quickly to your customers is an important part of customer service. Complaints about your brand on Twitter by searching for terms like “customer service“ or “support,” along with your brand keywords. This is particularly useful for finding tweets that don’t directly mention your grand using the @ feature.
- What is Twitter Advanced Search?
- Can I access Twitter Advanced Search on my phone?
- How do you use Twitter Advanced Search?
- Can I search Twitter by dates?
- How do you search tweets by location?