Every day, more and more businesses are transitioning to social media platforms like Twitter to implement in their marketing strategies. As a business, using social media platforms like Twitter will allow you to grow your audience, broaden your goals as a business, as well as grow your business. In this article, you will learn what Twitter is, how to use Twitter as a part of your social media marketing strategy, and how to change your Twitter background picture.
What is Twitter?
Twitter is an online news and social networking site where people can communicate through short messages that are called tweets. The act of “tweeting” is posting short messages for anyone who follows you on Twitter, with the hope that your words are useful and interesting to someone in your audience. Twitter’s biggest appeal is how scan-friendly it is. You can track hundreds of engaging Twitter users and read their content with a glance, which is ideal for our modern world. Twitter employs a powerful message size restriction to keep things scan-friendly: every tweet is limited to 280 characters or less. This length cap promotes the focused and clever use of language, which makes tweets easy to scan. This size restriction is what made Twitter a popular social media platform.
Twitter is easy to use as either a broadcaster or receiver. You can join with a free account and Twitter username. Then you have the ability to send tweets daily, hourly, or as frequently as you like. You can go to the “What’s Happening” box that is next to your profile image, type 280 or fewer characters, and click “Tweet.” People who follow you, and potentially others who don’t, will then see your tweet.
To receive Twitter feeds, all you have to do is find someone interesting and press follow to subscribe to their tweets. If their tweets aren’t as interesting as you hoped, you can always unfollow them. Thousands of people advertise their recruiting services, consulting businesses, and retail stores by using Twitter. The most modern Internet-savvy user has grown tired of television advertisements. People prefer advertising that is fast, less intrusive, and can be turned on or off at will. This is why Twitter is one of the most beneficial social media platforms for marketing. When you learn how the nuances of tweeting work, you can have the potential to get good advertising results through Twitter.
How to Change a Twitter Background Picture
If you’re an avid user of Twitter and find the white background on your profile imposing, you have the ability to change your Twitter background photo. This is a simple and easy process that has the potential to change the way people view your Twitter profile on the platform. Here’s how to change the background in a few easy steps.
- Go to twitter.com and log into your profile if you have not already.
- Click the profile button.
- From here, click edit profile, then click the photo icon on the header of your profile. This is the photo that is above your user profile photo.
- Once you find the image that you want to upload as your Twitter background photo, click open and use the controls to adjust which part of the image you wish to display.
- Then, click apply when you’re finished adjusting the image.
- Finally, click save to save the changes you’ve made to your profile.
Using Twitter for Marketing
If you’re thinking of using Twitter as a part of your marketing strategy, it’s important to remember that you should always approach social media with a plan of action. Understanding how the platform works and how it fits into your overall social media strategy is the key to your success on the platform.
Audit Your Accounts
Your first step should be documenting all existing accounts that your organization may already have, and which team member has been responsible for them. Once you have this list, conduct a thorough review of all accounts.
Collect information like:
- How often does this account tweet?
- What’s the engagement like?
- How many followers does it have?
You should also audit brand compliance for existing accounts. Once you’ve audited your existing accounts, you’ll have a baseline for your Twitter performance that will help inform the next stage of your strategy: setting goals.
Success on any social media platform begins with having a clear, measurable goal in mind. There’s no way to know if your strategies are having a positive impact on your business unless you understand exactly what you’re trying to achieve. You want to create SMART goals: specific, measurable, attainable, relevant, and time-bound. These goals should be in line with your high-level business objectives and broken down into measurable indicators of success. For example, you may want to drive more traffic to your website. Translate that into a SMART goal by aiming to increase your average click-through rate. You can use your baseline click-through rate from your Twitter audit to set a specific achievable go over a reasonable amount of time.
You need to ensure your accounts are monitored and active, and that someone is replying to direct messages and mentions. On Twitter, conversations move quickly, so it can be noticeable to your followers if you’re not checking in regularly. A failure to be responsive and timely will damage your brand. Busy accounts may need multiple team members monitoring them. Individual team members should also include their names to provide a personal touch to their customer service. Even if only one person is responsible for your Twitter account, you will still want to designate a back up to members so that there are no gaps in coverage.
It’s also important to ensure that everyone is clear on their responsibilities. Too much coverage can also provide its own problems. If multiple team members are trying to respond to the same tweets and offering redundant or conflicting answers, this can also come off incorrectly to your audience. Social media management tools like HootSuite can be helpful for assigning clear roles and responsibilities.
You will also need a social media style guide to keep your communications clear and consistent. Guidelines can also help you onboard new team members, and prevent mishaps and mistakes on social media. Your guideline should be shared with everyone on your social media team. It should include elements of your overall brand style guide, like your tone and details about your audience.
It should also be specific to how you use social media accounts, including Twitter, with details such as:
- Branded hashtags and how to use them
- How to where you use emojis
- How to format links
Every conversation, good, bad, and weird, happens on Twitter, so you want to be ready for anything. Criticism is inevitable, especially as your account grows. You should create a plan for how to respond to negative responses on your Twitter account. It is much better to have resources and not need them than the other way around.
Make a Content Calendar
Planning your content can take a little bit more time upfront, but it ultimately saves you effort and stress later on. A social media content calendar is useful for aligning the content you’re posting on all of your channels, and spotting possible gaps and conflicts that you can address. It also helps you plan ahead to seize opportunities for timely or interesting content. For example, sharing your company’s sustainability practices on Earth Day or celebrating your female founder on International Women’s Day.
When creating your calendar, consider:
- How often you want to post
- The best times to post
- Who should approve the post
A calendar can also help assess your content and see if you’re sharing a balanced mix of tweets. It’s important to remember that with a social media content calendar, you can’t set it and forget it. You still need to keep an eye on your Twitter account so you can reply to direct messages, mentions, and join conversations.
Measure Your Impact
Once your marketing strategies are underway, you need to be regularly evaluating your efforts and checking your progress against those SMART goals that you have set. The data available to you can be overwhelming with so many metrics at your fingertips. That includes some metrics that may not always be meaningful. It’s important to make sure that you’re thinking about what metrics really matter. For example, getting a lot of tweets or retweets from a funny meme is great, but did any of those translate to conversions or sales? Collecting meaningful data will help you demonstrate the value of your marketing efforts, and provide insights that will help you refine your strategy over time.
Change Your Twitter Background Picture Today
Using Twitter as part of your marketing strategy for your business or company is more important than ever. Knowing how to change your Twitter background picture can help you create an account that customers immediately recognize. If you’re still looking for more help with your business’s Twitter accounts, contact us today for more information.
- What is Twitter?
- How can I use Twitter as a marketing tool?
- How do I change my Twitter background picture?
- What is the first step to using Twitter for marketing?
- How can I measure my impact on Twitter?
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