The trucking industry is one of the industries with the highest demand as it is needed for the retail market to function. Some of the common methods of marketing for trucking companies include in-person meetings and cold calls. Since trucking companies need to extend their business to a large number of people, having a digital marketing strategy is essential to boost their online presence.
Local SEO for Trucking Companies
To establish a website that is visible to as many customers as possible, it is important to have search engine optimization (SEO). Establishing a local SEO strategy is of greater value because it connects the company to the local community and allows customers from within the same location to tap into its services.
Techniques to Leverage Local SEO for Trucking Companies
Identify keywords that are related to your business and create a reserve of keywords that can best aid your clients to find your company in the search results. The keywords should also be location-specific to your local area. The more specific they are, the better the search ranking for your business. Look around and see what keywords other local companies use, as this could also be useful for you. Keep track of the trends so that you can take advantage of them.
Create a Google My Business Account
Google My Business comes in handy because you can update more information about your business on it, making it a lot easier for customers to find your website. Once your profile is updated, your business appears on the Google Maps listing. When local clients search for trucking companies near their local area, your business will likely come up in the search engine results. One other advantage is that Google My Business is mobile and user-friendly, which increases the chances of visits to your website.
Social Media Marketing
Create a social media account on sites such as Facebook to connect with other business owners and reach out to more potential clients in the locality. Facebook has various features that are ideal for marketing such as Facebook Ads and Facebook Insights which help track the performance of your account.
Work with other well-known companies in your local area to be linked on their websites. They will drive more traffic to their website and you will be at a higher ranking on the search engine results as well. Collaborating with other reputable trucking companies through backlinks makes your company more trustworthy.
While developing your website, create high-quality content that can draw people’s attention. The content should be relevant to your company’s services and the local area you serve. It should also give enough details so that your potential clients can know how to access your services.
Reviews and Competitor Analysis
A clear understanding of the status of your company is the first step to improvement. Reviews are a way of reading the heart of your clients regarding your business. Whether positive or negative reviews, they are essential in helping you solve a problem and provide better services to your customers. Google reviews are a useful tool to make use of to strengthen your brand.
In addition, look around and see how your competitors are moving. Analyze their local SEO online strategies and discover ways that they reach out to their target audience. You can also learn from them and apply what can work best for your company.
Setting Your Online Marketing Budget
Some factors to consider while setting your online marketing budget include your demographics, your available resources, and your campaign plan. You may opt to create search engine ads or make use of social media marketing which may cost some funding but can bring many more returns.
Advertising for Trucking Companies
Along with local SEO for your trucking company, you may apply different methods of advertisement as elaborated below:
This type of advertising consists of sales that come from the number of clicks on your company’s ads. Once you start a pay-per-click campaign, you get to showcase your brand and develop a stronger online presence. Your campaign may come in various forms such as video advertisements, paid search ads, and display ads.
Facebook has some unique features that are ideal for marketing trucking companies. You can make your own innovative ads for your target audience. Being home to over two billion users, Facebook is a great platform to meet potential clients who would be interested in your company and its services. You can link your website to your Facebook account and also allow your followers to access your website to boost opportunities for sales.
Apart from being a job hunting site, LinkedIn is also an ideal marketing platform. Trucking companies can make use of LinkedIn to share their services and social networks. Due to the vast range of audiences, LinkedIn serves small companies best and allows local connections to be made efficiently. Smart business owners will also use this opportunity to build relationships.
Always provide a space on your website for customers to subscribe through email. This way, you can keep them updated on any new services or upgrades. You get to promote additional services and tighten your relationship with them all at the same time through email marketing.
Benefits of Local SEO for Trucking Companies
The most effective way to put your name out to the global market is through digital marketing. The first small steps are building up from a local SEO to an international level. Why is local SEO so important for trucking companies to thrive?
By developing the right keywords, you can drive traffic to your website as your company will be easy to find among the top results. To appeal to the customers even more, make your website as eye-catching and insightful as possible. Your target audience from the local community should want to explore your services and possibly make some sales just by seeing your website!
Generate More Leads
It’s good to have many visitors to your website but it’s even better to have long-term customers. Inbound marketing is the way to go. This type of marketing aims at resolving the concerns that customers have by sharing high-quality content on the company’s website. Website optimization allows your traffic to be directed to sales, hence boosting your conversion rate.
Boost Online Visibility
With a combination of digital marketing strategies such as content creation, social media marketing and keyword optimization, you can increase your online visibility to the local community. Local customers appreciate having accessible resources and having your company as one of their top options is a great relief.
Build Your Brand
As you work hard to create an outstanding website, don’t forget to get those shout-outs from your loyal customers! Good reviews help expand your reach to many more eyes and ears. Get yourself a good business listing and be sure to check that all your business information is up-to-date on all platforms so that customers can reach out to you from whatever platform they find you. Maximize the backlinks as well, as customers are more likely to hold you in high esteem when they see your website cited on websites of other reputable trucking companies.
Challenges in Trucking Company Marketing
Just like anything in life, trucking marketing comes with its own set of challenges. The top ones that you wi have to overcome include the following:
High Competition, Low Visibility
If there is a lack of promotion, it is likely that your trucking company can fall behind and become completely invisible in the search engine. Due to the high level of competition, especially among local trucking companies, active promotion is invaluable.
Due to the high number of fake companies and scams online, customers are cautious about what website they go to and what company they trust. It is important to have a proper brand, a high number of close relationships with other trucking companies that are well-known and reputable, as well as create a good name for your company by gathering good reviews. Believe it or not, customers read these reviews and check these fine details carefully before choosing you as their trucking company of choice.
Local SEO for Trucking Company Experts
You may wonder, where should I begin with making a local SEO? Thankfully, local SEO experts are trained to lead you through the twists and turns of digital marketing. SEO Design Chicago has landed its wings in Denver. A consulting company with a team of experts who are skilled in website development and building campaigns, SEO Design Chicago can help trucking companies in Denver to dominate the local SEO arena. We can help guide your campaigns to attract the target customers. For smaller trucking companies, one more way to draw in customers is through paid search campaigns which, our Denver PPC agency can help direct.
- Why is keyword research important?
- What is a good social media platform to advertise on?
- What is pay-per-click advertising?
- How can I build my brand?
- How does email marketing work?