Are you a wedding planner looking for some great wedding planner marketing strategies? We can help you find the best wedding social media plans to help your business grow. Social media is so incredibly important for all types of businesses. Oftentimes, for wedding planner marketing, using social media is the only avenue to go. If you have already created some social media accounts for your business, then you know how time-consuming it can be and how frustrating it can be to have no engagement, leads, or even any ‘likes’ on your posts. But, don’t worry, because getting great social media attention is fixable and we’ll tell you how!
Wedding Planner Social Media Ideas
These ideas will help you create the best content for your social media accounts and get the most engagement.
Have a Clear Strategy for Your Social Media Accounts
Is there a specific goal that you want to set for your wedding social media accounts? Do you want to get more leads? Do you want to network with more potential clients? Figure out how you want to approach your social media presence and create a plan that works for your company.
Make sure you choose the right platform for you as well. There are so many different platforms out there, each with its own best posting schedule and target audience. The best way to begin is with 1-2 platforms. More than 2 can be overwhelming at times and very hard to manage. Pinterest and Instagram are great places to start for wedding planner businesses. Many brides go on Pinterest to create their own dream wedding Pinterest boards.
Create Your Brand
Make sure that your business has its own brand attached to it. Here are some tips for creating a great, recognizable brand:
- Make your brand clear and concise about what you want to specialize in. Try to use the same designs, color schemes, and brand logos throughout all of your social media accounts. This way, people can easily recognize your brand anywhere they go. Cohesive branding also gives your business a more polished look.
- Make sure you figure out your brand voice and tone to be used on your wedding planner social media pages. Are you casual or more formal? Do you like to write with a witty tone?
Be Patient and Start Slow
Being consistent on your wedding social media accounts is key for success. Try to post at least once or twice a week. The best way to keep up with this is by creating a posting schedule for yourself. On this schedule, you can keep track of which platforms to post on, what to post on there, and when.
People are more attracted to businesses that post frequently and have more consistent schedules. Start with posting weddings that you have completed in the past, and let your followers see your expert work.
To determine what to post comes down to really taking a look at who your target market is and where they are located. The platform you choose also determines the best time for you to post. For example, most people are active on Facebook during their lunch breaks or after 8 pm. So, posting during those times will probably make you more likely to reach your target audience.
Show Off Your Talent
Make sure you show why you are worth hiring over your competitors. The best way to do this is to post pictures from past clients. You can also post positive reviews from your past clients. If you are just starting out, you can share ideas that you would like to implement into your future clients’ weddings.
Brides are constantly inspired by other weddings on the internet and on social media. You can post information that can help clients get inspired. This could be information about things like decor, dresses, and menu options.
Build Online Relationships and Engage
Engaging with your followers is one of the most important things wedding planners can do on social media. Ask your followers questions or answer any questions that they might ask you. Make sure you build good relationships with your followers online! You never know who might be a potential future client. They could also see how well you communicate with your clients and that could be the incentive to make them contact you.
Connect with Other Kinds of Vendors
The wedding planner marketing world is huge and very competitive. But one of the benefits of this is the chance to learn from other vendors and create connections with them. You can start by building a list of vendors that you want to reach out to. You can also join Facebook groups and pages to promote yourself and keep up with wedding planner advertising trends.
Social media networking is similar to normal networking. The great advantage to networking on social media, however, is that you can meet and engage with more people than you would have with regular networking. Using Facebook groups to meet other wedding planning professionals can help you get your business out there faster.
Write Blogs on Your Website and Link to Your Social Media Accounts
A blog can be a great place for wedding planners to attract new clients. To know what to write about, think of a common problem that brides have come to you for in the past. You can also answer any potential questions that past clients or future clients might have about the wedding planning process.
The key to writing your blog is that you want to create content that will attract your ideal client. Social media would be nothing without effective content creation. You can repurpose your blog posts to create intriguing posts on your social media accounts.
Add Value for Your Viewers
Whether it’s the content on your website or on your social media platforms, make sure you are adding value to your viewers. Ask yourself if what you are creating is something potential clients will want to read or look at. Don’t post irrelevant things just for the sake of posting something. Even if that means posting less often, valuable content will always be more successful.
Track & Measure Your Results, but Don’t Focus Too Much on Your Numbers
Think back to why you created your social media accounts in the first place. Looking at your results in the context of those goals is the best way to make use of that information.
However, try not to focus too much on your numbers. This is one of the biggest mistakes of wedding planner marketing. It doesn’t matter if you’re getting thousands of views or hundreds of likes on your posts if that isn’t turning into clients. On the other hand, you may be getting a lot of clients without getting a lot of engagement. Keep your goals in mind whenever you’re interpreting your results.
Hashtags for Wedding Planners
If you use any social media, you are probably familiar with hashtags. These can be a great tool for wedding planner advertising. Hashtags are basically a tool to file your photos in different digital folders. This way, this gives you an opportunity to be found by brides searching for specific inspiration. You will be likely to get a lot of great followers as well as likes if you use hashtags and keywords that clearly describe the focus of the image. Here are some basic hashtags for wedding planners that you can use on Instagram:
General Hashtags to Use:
- #Wedding, #WeddingDay #WeddingInspiration #WeddingIdeas #WeddingPlanning #WeddingDetails
Supplier Hashtags to Use:
- There are a variety of tags that you can use that cater to your area of expertise, from #WeddingCake to #WeddingReception or #WeddingFlowers.
Local Hashtags to Use:
- There are also local hashtags that you can use based on the region that you service. They can be combined with your supplier category tags, e.g. such as: #ChicagoWeddingPhotographer #IllinoisWeddingCake
SEO Design Chicago for Wedding Planners
As you can see, there are many types of social media strategies and wedding planner marketing tools that you can use. SEO Design Chicago can help you come up with even more strategies to amplify your online presence. Or, if you don’t have the time to dedicate to social media, we can assist you with content creation. Reach out to us today to find out more about how we can help your business continue growing.
FAQs about Social Media Strategies for Wedding Planners:
- How can I make my brand stand out on social media?
- What are popular social media platforms that wedding planners use?
- Why is connecting with other wedding vendors important?
- How can I make effective content on my wedding planning blog?
- What kind of hashtags do wedding planners use?