Social media is a fantastic way to market your content and spread brand awareness. However, it can be hard to manage all of your profiles at once! As social media has become an important marketing strategy, the need for quality social media management tools has also grown. The best tools for you and your brand will depend on your business goals. You will also want to consider factors like usability and price. This article will discuss what a social media management platform is and why you might need one. We will also look at a comparison of the best social media management tools for 2021.
What Are Social Media Management Tools?
In order to grow your audience in 2021, it’s important to have a social media presence. This usually requires having multiple social media profiles at once. It also means posting on many different platforms. As you build up your presence and your audience grows, you might find this process difficult to handle by yourself. This is when you should consider using social media management tools. These are basically software applications that help you create, publish, and manage your social media content.
Features vary between platforms, but they are usually pretty similar. One of the best features is the single unified dashboard. This allows you to monitor all of your accounts at once. Another great feature is the ability to plan and publish content. Management tools can help you decide what content to create and even when and where to publish it. Lastly, these sites usually have some form of analytics, so you can see how well your posts are performing.
Choosing the right option for you and your business will require a bit of research. It will also depend on a number of different factors. What are your marketing goals? Which platforms do you use the most? Where would you like to grow your audience? Most platforms offer a free trial so that you can see which features work the best for you and your marketing strategy. That being said, there are a few universal things that all great social media managing sites have in common.
The best social media management platforms:
- Are easy to use and navigate
- Have multiple features and the flexibility to choose the best option for your business
- Offer multiple price options that fit your budget
Top 10 Social Media Management Tools Comparison
When looking for the best social media managing sites, there are many different factors to take into account. The best options for you and your business will ultimately depend on your goals and management needs. That being said, there are some social media management platforms that perform the best all-around. Below is a comparison list of the top 10 social media management tools for 2021.
#1: Hootsuite (Best Overall)
Hootsuite is one of the pioneers of the social media management platform. In fact, it was developed as an in-house tool when social media management platforms didn’t even exist! Today, Hootsuite is still considered the best overall, making it #1 in our list of the top 10 social media management tools. Over 15 million people and over 800 Fortune 1000 companies use Hootsuite as their preferred social media managing site. Hootsuite is an all-in-one platform, where you can create and publish content, measure social ROIs, and even run ads. This comprehensive site is great for any size business or brand.
- Prices: Free (limited features), $49, $129, or $599 per month.
- Platforms: Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, Tumblr
#2: Buffer (Best for Start-Ups)
Buffer is a smaller platform divided into two sections: publishing and analytics. Buffer Publish provides various social media tools for your marketing campaigns. You can also schedule your content across multiple channels. Buffer Analytics allows marketing teams to see how their strategies are working. You can view multiple platforms on one single dashboard. With free and/or budget-friendly options, this is a great choice for start-ups that may have a limited budget.
- Prices: Free, $15, $65, or $99 per month
- Platforms: Facebook, Instagram, YouTube, Twitter, Pinterest
#3: Sprout Social (Best for Small Business Owners)
Sprout Social is one of the larger social media management platforms. It also offers a large variety of features to choose from. This platform has an emphasis on analytics, making it a good choice for small businesses looking to grow their audience. With Sprout Social, you can monitor your engagement in real-time. There are also planning tools to help you post your content at the best times for each platform.
- Prices: $99, $169, $279 or per month
- Platforms: Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest
#4: Sendible (Best for Agencies)
What makes Sendible unique is that it was built just for agencies. The goal of this platform is to help marketing agencies streamline their services for their clients. To accomplish this, Sendible offers a variety of tools. On one unified dashboard, marketing teams can collaborate to plan and publish content. Sendible also offers social listening to help with analytics insights.
- Prices: $29, $89, $199, or $399 per month
- Platforms: Facebook, Instagram, Google My Business, LinkedIn, Twitter Pinterest, Tumblr
#5: Agorapulse (Best Easy-To-Use Interface)
Agorapulse is one of the easiest social media management platforms to use. Their platform is very clean, intuitive, and easy to use. For example, the functionality of their dashboard is mainly drag and drop. In addition, you can view detailed reports with just one click. This really helps to save time and keep organized. Agorapulse also boasts the “best support” with a 30 minute issue response time.
- Prices: Free, $99, or $199 per month
- Platforms: Facebook, Instagram, YouTube, LinkedIn, Twitter
#6: Tailwind (Best for Visual Content)
Tailwind is unique in that it focuses solely on visual content. Focusing on this one niche has made this a very successful platform. In fact, Tailwind has official partnerships with Instagram and Pinterest. If your brand marketing content is very focused on visuals, Tailwind is the tool to use. Their Instagram assistant can tell you the best times to post and the best hashtags to use. This platform also has a community of influencers your brand can partner with.
- Prices: Free, $9.99, $19.99, or $39.99 per month
- Platforms: Instagram and Pinterest
#7: TweetDeck (Best for Managing Twitter)
As you might have guessed from the name, TweetDeck is used only for Twitter. It was previously its own platform, but is now owned and operated by Twitter. This makes it like an upgraded version of Twitter’s own dashboard. TweetDeck’s dashboard allows you to view what’s trending, as well as posts, notifications, and messages. You can also manage multiple Twitter profiles on one single interface!
- Prices: Free
- Platforms: Twitter
#8: CoSchedule (Best for Blogs)
One of the best features of the CoSchedule platform is its blog calendar tool. This makes CoSchedule the best tool for bloggers. The blog calendar tool is fantastic for WordPress blogs, but it can also be used for other platforms. Beyond blogs, they also offer a marketing calendar, to help you and your team schedule social media posts. You can manage all of your accounts on one dashboard.
- Prices: $39 per month
- Platforms: Facebook, Twitter, Pinterest, WordPress
#9: eclincher (Best for Platform Variety)
The management platform eclincher has been around since 2012 but has recently grown in popularity. This is most likely due to the fact that they offer the largest number of social media platforms to choose from. They have also recently added TikTok to their lineup. With the recent increase in Tiktok’s popularity, this has made them one of the best options out there. Another great feature that eclincher offers is post automation. You can create a calendar of social media content and eclincher will automatically post for you.
- Prices: $59, $119, $219 or per month
- Platforms: Facebook pages, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My Business, Yelp, Blogger, TikTok
#10: Meet Edgar (Best for Brand Management)
Meet Edgar is one of the best platforms for brand management. Like eclincher, one of the best features of Meet Edgar is its post automation. On this platform, you can automate when your posts are published. What makes Meet Edgar unique is that it can also automate the written content of your posts! This is done by finding trending topics in your niche and automatically inserting them into your posts. As a bonus, Meet Edgar users also get a weekly report email that shows them their stats on each platform.
- Prices: $19 or $49 per month
- Platforms: Facebook, Twitter, Instagram, LinkedIn
Choosing Between the Top 10 Social Media Management Tools
With the incredible growth of social media marketing, it is important to get your brand on as many platforms as possible. However, it can be really difficult to manage all of those profiles by yourself! This is where social media managing sites come in. In this article, we discussed the top 10 social media management tools available today. Of course, the best tool for you depends on your brand’s goals. Hopefully this social media management tools comparison has helped you decide which tool you want to use.
Depending on your needs, you may also want to consider using a social media management agency. The social media management team at SEO Design Chicago is a great choice. With many different packages to choose from, we can help you achieve your social media marketing goals!
- What is a social media management tool?
- What are the best social media managing sites for 2021?
- Do I need to use a social media management agency?
- Do social media management platforms offer free trials?
- How important is social media marketing in 2021?