Nowadays, social media is more important than ever when it comes to growing your business and your audience. Consumers, especially those in younger age brackets, lean on social media when researching different products. If you are a brand that has a great social media following, you’ve created a relationship of trust with your audience. With this relationship, your audience is more likely to purchase your product or service because they trust your brand and said product or service. Social media can be very overwhelming and time-consuming for many businesses, and that is why social media management exists.
Having a social media management strategy, whether that’s using tools, hiring a manager, or working with a social media management agency, is important to ensuring that your social media is on-brand, curated for your audience, and constantly changing to align with the different trends in the social media space. In this article, you will learn what social media management is, what a social media manager is, the importance of social media management, and the top 10 social media management tools.
What is Social Media Management?
Social media management is the process of creating, publishing, and analyzing content that your business posts on your social media platforms. It also includes engaging with users on these platforms. The process can be streamlined by using free and paid tools, as well as professional services. This is a crucial step to take if you are a business that has any type of social media account. It allows you to ensure that all of your content is curated to your brand. It also allows your business to see where social media strategies are doing well and where they can improve. Management is an integral part of having a social media account as a business. Without it, your business runs the risk of not having streamlined content and not having a strong connection with your audience.
What is a Social Media Manager?
A social media manager is a skilled professional at social media marketing, advertising, and management. They may work as a consultant, in-house employee, or team member at a social media agency. A social media manager helps achieve your goals for social media, such as growing your following or social media revenue.
Importance of Practicing Social Media Management
Social media management can offer your business several benefits. Here are just a few of the many benefits.
No matter your marketing budget, small business social media management is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even social media advertising offers a profitable channel for reaching your audience and building an online following.
Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences in your business. Traditional marketing and advertising can’t match the reach that social media can have, making social media a must for businesses.
Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. In this digital age, most consumers use social media to make their purchasing decisions as well as get advice about their purchases. Having a social media following allows for your audience to create a connection with the audience, thus allowing them to trust your brand and product more than they would without social media.
Social Media Management Tools
There are a lot of different small business social media management tools, but these are the top 10 best tools currently available.
- Sprout Social
Enclincher is an all-in-one social media management tool that is consistently expanding its platform. Using eclincher, you will be able to manage all your social media profiles, schedule posts, and track campaigns. These are just a few of the many tools that are available to you through this tool. Pricing starts at $59 a month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, and there are customized add-ons for larger teams.
Falcon.io is a cloud-based social media marketing and customer experience management tool. They feature tools for social media listening, engagement, publishing content, measuring, and customer data management. This is a versatile tool for any type of marketer whether it’s for a solo entrepreneur or agency. They provide users with a content calendar that allows them to plan, create, and schedule content in collaboration with marketing teams. They also facilitate the creation of pages using the campaign builder that consists of pre-designed templates providing metrics on social data, audience, and content that can be integrated with existing systems. This software offers support through online guides, tutorials via email, and a ticket submission portal on business days and custom hours on weekends. Pricing starts at $129 a month and increases based on custom features.
Sprout Social is a scalable platform that caters to large organizations and teams. It is known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. This platform is simple and powerful and is user-friendly. It offers all of the basics that you expect in addition to any customized features that you can request. Pricing begins at $99 per month up to $249.
Hootsuite was the first social media management website and has been around since 2008. They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. The education at Hootsuite Academy allows you to learn social media marketing strategies and allows you to pay for certifications to arm you with the skills your business needs to be successful on social media. Hootsuite’s tools allow for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They offer a 30-day trial and pricing is from $29-$599.
Agorapulse is similar to the above-mentioned social media management platforms, having all the main features including scheduling, visual calendar, inbox, analytics, and team collaboration. It also provides a competitor analysis and permits boosted Facebook posts to capture your audience’s attention. Pricing begins at $79 a month up to $399 a month.
Loomly is a social media management tool for branding and content creation. This tool isn’t a fully integrated solution yet due to its core focus on content creation. They have a visual calendar and content suggestion feature to assist social media managers in curating their strategy. In addition, they provide social monitoring and client management features. Pricing is from $34-$332 per month.
SocialPilot is a fully integrated social media management tool geared towards digital agencies or medium-sized businesses that manage multiple clients or multiple accounts. They provide the basics of a social media management tool, as well as a full social inbox feature that allows you to engage with your audience in addition to auto posting. They also provide social monitoring and listening features. Pricing ranges from $30-$100 a month.
Sendible is a social media management tool best for digital agencies looking for an end-to-end solution that includes a CRM. The platform has a Smart Queue feature that allows social media managers to repurpose content. Pricing ranges from $29-$299 a month.
Buffer is an easy-to-use social media management tool that offers publishing posts with one queue, engagement, analytics, and team features. It is considered an intuitive, streamlined platform that is trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media channels. Buffer integrates from an RSS feed that enables you to publish posts from blogs, and they connect to a product called Reply, giving users a Social Inbox. Pricing ranges from $15-$399 a month.
Later’s social media management software is best used for a visual content calendar and scheduler. They originally started as a social media posting tool that is focused on Instagram as the main social media channel. It offered content planning to optimize the aesthetic of the Instagram feed but has also evolved into a visual calendar incorporating most social media channels. Their offerings focus mostly on visual planning, so they don’t have a social inbox or an RSS integration. But, they do provide an analytics feature to optimize your content planning. The platform has limited capabilities for Facebook and Twitter, as currently Later is a highly focused tool for Instagram and Pinterest. Pricing starters at $7.50-$41 per month.
Start Using Social Media Management For Your Small Business Today!
Using social media in the current consumer climate is crucial to growing your audience and business. If you have questions or want to learn more, reach out to SEO Design Chicago. Our team of experts can help you create the perfect social media management plan for your small business.
- What is social media management?
- What does a social media manager do?
- Why is social media management important?
- What are the best social media management tools?
- What does the Later platform do?
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