How Do You Use Pinterest?

Pinterest is a fun, collaborative site where millions of interested parties can post, pin, and follow their favorite trending ideas. To use Pinterest and take full advantage of its many avenues of collage boards and trending topics, it is highly recommended that you download the app first on your smartphone device. Your smartphone’s app store should have the app readily available for you to download. Once you have searched your store for the Pinterest App, be sure to download the latest version of the software. This will ensure that you may access the full range of benefits that Pinterest has to offer.

This article will tell you how to use Pinterest, what Pinterest is and how it works. With this knowledge in hand, you will be able to take advantage of this unique social media platform.

what is pinterest and how does it work

How Do You Get Started on Pinterest?

At first glance, knowing how to use Pinterest might seem intimidating. However, once you get started it will be very easy and enjoyable to use. To use the Pinterest app, all you need is an idea or something you are interested in. Once you have a thought or idea in mind, it is time to type it in the Pinterest search bar. It’s always recommended to refine your search as much as possible for optimum results. For instance, if you are unsure of how to theme your Christmas decor for this year, be sure to search for any specific visions you may already have in mind. Your search for “White Christmas decor” will certainly differ from a search aiming for “Rustic Christmas decor.” Thus, it is always best to have a general direction of where you would live to take your search.

On the other hand, you may find yourself completely drawing a blank when it comes down to having an idea of what you are looking for. The great thing about Pinterest is that the algorithm is linked to the most popular trending searches. So, if it’s the holiday season already and you don’t quite have any ideas yet, then you can lean on the support of already trending searches that will automatically populate on the Pinterest home page. These previously generated searches or “Boards” contain “pins” that other users have already searched, explored, and added to their collage. If any of their collage pins are of interest to you, then it is time to simply click on the pin that interests you. This creates your own board. 

Creating Multiple Boards

Pinterest also lets you create multiple collages at once. Having multiple collage boards allows you to track and organize all of your pins in one central location. With just a click of a button on your smartphone, tablet, or desktop, you can gain access to all your most recent ideas. Pinterest has taken the vision board concept to the next level. Gone are the days of hassling with glue sticks, scissors, and old magazines to create a vision board. Now, your Pinterest can house all of your creative interests on neatly organized boards that can hold hundreds of pins or pictures of your latest ideas. 

what is pinterest

Videos on Pinterest

To make things even better, Pinterest also offers a video capability feature, which allows users to store DIY or Do it Yourself videos onto their collages as well. The video posting or pinning capability of Pinterest is certainly one of the many qualities that make this app stand out from the rest. However, the app’s endless domain is one of the most valuable features that the app software has to offer. Pinterest is almost like a Google search engine that is specifically designed to generate your favorite and most coveted inspiring boards, along with all of the DIY videos that you can imagine.

How Pinterest Works

Another modern feature of Pinterest is the “Today’s Picks” feature, which you can find readily available on your home screen. In the Today’s Picks section you will find the most highly prioritized pins or picks of the day. These picks have been generated using the software’s tracking algorithm, in order to generate the best and most coveted hacks, DIY’s, and collages. This is a great feature for new users to take advantage of when they first create their accounts. The Today’s Picks will usually combine both traditional collage pins and videos in order to attract a hit, like, or click. Furthermore, the Today’s Picks is an added incentive for popular or trendy content influencers to gain more traction to their pages. 

how pinterest works

Pinterest for Influencers

Speaking of influencers, let’s take a look at the business side of Pinterest. As far as influencers are concerned, YouTube and Instagram are certainly platforms that they gravitate towards the most. With this in mind, it might seem pretty daunting or intimidating to gain a following on one of the social media giants. Pinterest is an easy yet effective way to get a variety of interested followers wanting to know more about you as an influencer. It is recommended to see what is trending first, and then begin to create a collage board based on that. For example, if it is Fall time and plaid decor is trending, you should aim to include places that users can find plaid decor on your site. Pinterest offers a free yet effective feature for influencers and average users to link other websites to their collage boards. 

If you are interested in becoming a Pinterest influencer, you should consider converting your account into a business account. A business account will ensure that your page is geared towards building upon the popular interests of other Pinterest users. The following features are available to prospective business users: publishing tools, ads manager, and insights and analytics.

Publishing Tools

If you are eager to get your collages and DIY videos more exposure, Pinterest offers the publish feature. This gives you an edge on your competition by publishing your collages and videos on the main domain. This type of exposure is essential for you if you want to gain traction to your site. Once you have built a following, you will more than likely gain the respect and trust of interested sponsors. Sponsors love using influencers to advertise their latest products. 

how to use pinterest

Ads Manager

The Ads Manager element of a business page is one of the most crucial bits that an influencer will need in order to monetize their page. Sponsors typically want influencers to feature their ads in their DIY videos in order to generate revenue for their business. Be sure to incorporate ads that are closely related to the content that you are already creating. Otherwise, you may end up losing the popular interest factor of your following. The ads manager tool is also responsible for assisting you with linking up with available sponsors who are interested in your following.

Insights and analytics

The insights and analytics tool has been quite the game-changer for a novice influencer. Building a following can certainly be tough in the beginning. The insights and analytics tool will definitely give you an edge on what your followers want to see more of. It will also show you how to track the ideas that your followers have lost interest in. Insights and analytics act as the brain of the Pinterest algorithm. They should be checked daily in order for you to keep up to date on the popular interests of your users. 

You Are a Pinterest Pro

Now it’s time to put your newfound knowledge of how to use Pinterest to the test. Remember to filter your searches whenever possible and aim to monetize your pins. If you are still stuck, you can always reach out to SEO Design Chicago for more help. Happy pinning!


  • What is Pinterest?
  • How do you start on Pinterest?
  • How does Pinterest work?
  • What are tools for Pinterest influencers?
  • Can you post videos on Pinterest?

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