In January, the popular WordPress plugin Yoast SEO launched for Shopify. Maybe you already use Shopify to sell your products or you’re a WordPress user and are more familiar with Yoast SEO. Perhaps you’re just getting started with selling your products online and are exploring your options. By the end of this article, you should know more about Yoast SEO and Shopify.
Shopify
Shopify is a complete eCommerce platform that lets you start, grow, and manage a business. The subscription-based software allows anyone to set up an online store and sell their products. Also, Shopify store owners can sell in physical locations using Shopify POS, our point-of-sale app, and accompanying hardware.
How to Make Money on Shopify
There are many ways to make money on Shopify. You can sell different goods and services.
- Start an eCommerce store
- Set up a dropshipping business
- Become an affiliate
- Monetize your social media
Start an eCommerce store
Shopify is a quick and easy way to set up an online store. You can sell just about everything on the platform. It can be something you’re reselling or a service you provide. Shopify has an easy platform for you to add items, curate them, and have your customers easily check out.
You can easily set up a modest Shopify store using the Shopify Lite plan. This will give you all the tools to begin selling on Shopify.
Set up a dropshipping business
Dropshipping allows business owners to outsource the fulfillment and shipping of orders made through their site. You can set up your product catalog, add prices, and filter orders through your Shopify account to your dropshipping partner, all without having to hold onto a single product in the process.
Become an affiliate
The Shopify affiliate marketing program lets you earn money per successful referral made from your account to the Shopify platform. The more sellers you’re able to bring into the fold for Shopify’s platform, the more you’ll earn. Additionally, if you have a lot of followers you’re more likely to make money from conversions.
Monetize your social media
A loyal social media following is another way to make money on Shopify. The intro level Shopify allows you to sell directly from social media platforms by adding “buy now” links to Instagram and Facebook posts.
Best Shopify Apps
Shopify apps are third-party websites that improve upon many of the core aspects of the base Shopify platform. Some apps may serve to promote your store or sell your products, while others can help you deal with your inventory and shipping.
- Oberlo
- Shopify Email
- BetterReplay
- Advoz
- Product Reviews
- PushOwl Web Push Notifications
- UpPromote
Yoast SEO
Yoast SEO is a WordPress SEO tool. It optimizes your WordPress website to rank higher on Google’s search engine results page (SERP). Therefore, you can use Yoast SEO to leverage your meta descriptions, title tags, and keywords to rank higher.
Benefits of Yoast SEO for Website Owners
SEO experts rely on Yoast to handle on-page and technical SEO. Some of this includes keyword optimization, readability, WordPress files optimization, and sitemaps. Yoast SEO saves you the headache of doing all this yourself and helps rank your online store.
Key Features of Yoast SEO for Shopify
Some key features of Yoast SEO include:
- SEO analysis-
- Readability analysis- You can create SEO-friendly pages and blogs. This feature gives you a real-time readability analysis that shows you how and where you can improve your content.
- Paragraph length
- Sentence length
- Passive voice
- Lists
- Automatic structured data- Yoast SEO automatically adds important structured data that helps Google understand what your website is about.
- Social media previews- You can also use Yoast SEO to see how your products look when they’re shared on social media.
- Access to the Yoast SEO academy- If you buy Yoast SEO for Shopify, you get access to 7+ actionable courses with topics such as eCommerce, keyword research, copywriting, and technical SEO.
- 24/7 premium support- You can contact Yoast SEO support easily to get help, advice, or troubleshooting from their expert team.
Yoast SEO for Shopify offers a 14-day free trial. After the free trial, it costs $29/month.
Shopify Partner Account
The Shopify Partner Program is a set of tools and resources Shopify users can leverage to grow their business.
You can do this through 4 main categories:
- Marketing
- Shopify Developers
- Shopify Designers
- Affiliate Marketing on Shopify
Marketing
For Shopify users in need of a more defined audience, streamlined campaigns, or optimized content, Shopify Marketers can offer their services to help Shopify users increase their reach and employ better marketing strategies.
Shopify Developers
Experts in Shopify store development can build apps that help Shopify’s merchants in a variety of ways, including increased engagement and sales.
Shopify Designers
From graphics to branding, these design experts help stores with design needs, often working collaboratively with developers.
Affiliate Marketing on Shopify
Affiliate marketers can offer nearly any service on the platform, from influencer marketing to content creation.
Shopify Partners can also build and sell Shopify apps and themes to generate income.
There are three levels of Shopify Partners. These include:
- Shopify Partners
- Shopify Plus Partners
- Shopify Fulfillment Partners
Shopify Partners
This is the entry-level role for Shopify Partners. You can gain access to limitless test stores, allowing you to customize, learn and hone your craft. For each action (client referral, app designed, or graphic completed), you earn a monthly commission.
Shopify Plus Partners
This is exclusively for Shopify Partners who do excellent work. Shopify Plus Partners includes agencies, enterprise consultants, system integrators, as well as individuals.
Shopify Fulfillment Partners
Fulfillment partners make up the Shopify Fulfillment Network and can operate inside or outside the bounds of the Shopify Partner Program.
How to Become a Shopify Partner
It’s free and easy to become a Shopify Partner.
- Learn More About Shopify Partners
- Join the Shopify Partner Program
- Verify Your Email Address
- Enter Your Information
- Meet Your Shopify Dashboard
The Yoast SEO plugin is a great addition to Shopify. It can help you optimize your online store and grow your business through feedback on the findability and readability of your pages.
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