Add Shopify Discount Codes in Your Email Campaign

Everyone loves a good discount! SEO Design Chicago is here to address Shopify discount codes, coupon codes, promotions, and Shopify email marketing. 

Before diving into Shopify discount codes, what exactly is Shopify? 

Shopify is an e-commerce platform you can use to build your store online and offline. It gives you the option to sell with your website or, by using Shopify Point of Sale (POS), you can sell in person. The platform is the foundation of running an e-commerce business.

Next, let’s take a look at some Shopify statistics:

  • Shopify has 2.1 million active users daily.
  • Shopify processes more than 1 billion orders.
  • The third-largest e-commerce platform in the United States.
  • Shopify has more than 1 million online stores in 175 countries.
  • Conversion rates for Shopify stores are 4.29% from email, 3.04% from search, 2.93% directly, and 1.81% from social media.
  • Mobile traffic now accounts for 79% of traffic and 69% of orders of the total traffic.
  • 85% of social media-driven orders come from Facebook.

shopify coupon code

Finding Coupon Codes

Finding coupon codes can be pretty straightforward, whether through a Google search, coupon websites, newsletter sign-ups, or social media. There are many ways to find coupon codes.

Google Search

Perhaps you’re looking for a coupon from Pizza Hut. Searching Google is one of the easiest ways to find coupon codes. Simply search for “Pizza Hut promo code,” and a list of websites offering deals will pop up. Another option is to go directly to the Pizza Hut website to find deals and discounts.

Coupon Websites

There are all kinds of coupon websites where you can find deals. Some of these websites include:

  • Groupon
  • Offers.com
  • Slickdeals

Newsletter Signup

Signing up for a store’s newsletter is another simple way to get coupons and discounts. Often, you can receive a discount code straight to your inbox just for signing up!

Social Media

Everyone uses social media to promote their products. Therefore, it’s easy to find coupon codes and discounts on social media platforms.

shopify discount code

Shopify Discount Codes

When setting up Shopify discount codes, there are four types of Shopify discounts from which you can choose.

  • Percentage discount
  • Fixed amount discount
  • Free shipping 
  • Buy one, get one free

Shopify has 20 million unique codes from which you can choose. You can set a limit on how many times customers can use a specific discount. Limiting discounts helps when creating VIP discounts or creating urgency around your sales. In this instance, a great strategy would be to add a discount timer. In addition, sending deals via SMS is effective.

Additionally, Shopify allows you to set up the number of times customers can use a discount code. You may set it up so that customers can use the code once or multiple times—It’s up to you!

shopify updates

Shopify Promotions

Promoting your business on Shopify is a digital marketing and promotional strategy. It helps you drive people to your website, social media accounts, and build brand awareness. The main goal is to convert your visitors into customers. There are several digital tools to use to promote on Shopify.

Google Ads

There are all kinds of ways to use Google Ads to market on Shopify. You can promote in Google search results. When someone searches for your product, the ad will show at the top of the page above the organic search results. Google Ads are a great way to build brand awareness and visibility for your business. 

Google Ads uses bid pricing to determine where your website will appear in promoted search results. You’re better off with higher bids because bids decide where you will show up in search results.

You can create banner ads that will appear on websites at the top of the page or in the sidebar. Your ads should always be mobile-friendly and responsive since many people are searching on their phones or tablet.

You can target your audience by location, interests, search history, etc., using Google Ads. With that, Google will place your ads on websites that match your target audience. Your ad should be a simple, short sentence that tells the audience about your product.

SMS Marketing

Shopify makes SMS marketing simple by offering an app that lets you create and distribute SMS messages.

SMS marketing or text messages are becoming more and more popular as a marketing tactic. In 2020, text marketing received six times the engagement of an email. The Telephone and Consumer Protection Act requires that these text messages be opted into by a customer and includes clear instructions to opt-out of these marketing texts. The text should be short, containing 160 characters or less. These ads are perfect for sharing information such as sales, new inventory, and upcoming events.

User-Generated Content (UGC)

Encouraging customers to post your products on their social media accounts is a cost-effective way to advertise. User-generated content builds brand awareness and solidifies your reputation to your customers’ followers.

Automated Messages

You can send automated messages via text or email. These messages are an easy way to keep in contact with your customers. Some examples of an automated message include:

  • Welcome letters when someone signs up for your email list.
  • Thank you notes to encourage customers to buy again or provide an opportunity to give feedback a month or two later.
  • Abandoned cart messages for those who’ve added items to their cart but didn’t check out.

Email Marketing

Email is a great way to connect with people. Create email campaigns and keep in touch with people on your email list. Often, people sign up for your email list to receive promotions, coupons, upcoming sales, etc.

Segment your email lists and send targeted emails to frequent shoppers offering exclusive content and another email to target one-time shoppers by providing a coupon encouraging them to return.

If you’ve got a small shop on Shopify, it’s not very practical or cost-effective to offer daily discounts. However, you can use your emails to promote deals and advertise seasonal sales. Use emails to keep track of birthdays or anniversaries and offer one-time coupons or discount codes. 

You can also use emails to send out content such as blog posts and videos to your customers.

shopify email marketing

Benefits of Shopify Email Marketing

Any Shopify store owner should be using Shopify email marketing. Emails are personal, budget-friendly, direct, consistent, and data-driven.


Using Shopify email marketing, you can reach anyone through their inbox. Shopify emails show people that you care and are a way to have constant contact. The emails should bring value and engage your audience.


Email marketing is an affordable way to increase your email return on investment (ROI). Email is the most measurable ROI. In this case, email marketing software measures the profitability of your email marketing. Most email marketing software begins with a free trial and, when that ends, you must pay for it.


Email marketing is a way to target your audience directly. Using Shopify email marketing strategies helps keep your subscribers. By giving your audience incentives and information, your customers will trust and become ambassadors for your brand.


Social media algorithms are constantly changing. Therefore, this will affect your reach, and you may lose followers. Shopify email marketing is different because it’s your contact list, which makes it consistent.


Shopify email marketing provides you access to data about the performance of your email marketing campaigns. Some email marketing metrics include open rate, click-through rate (CTR), and unsubscriber rate.

For all the positives, Shopify email marketing also comes with some challenges. Some of these include low deliverability rates, lower open rates, high spam complaints, low CTR, and high unsubscriber rates. 

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Shopify Email Challenges

For all of its positive attributes, Shopify email marketing does pose particular challenges.

Low Deliverability Rates

Low deliverability happens because emails land in the spam folder or the Internet Service Provider (ISP) blocks the email.

Some ways to improve deliverability rates are:

  • Double opt-in process
  • Send valuable emails 
  • Set an email preference center 

Email Open Rates

If your engagement rate is low, then you may have low open rates as well. The top reasons for this could be the subject line, preview text, and sender name.

A way to improve open rates is to A/B test your emails. Email marketing software from Shopify has an A/B testing feature. You can send emails with various subject lines, preview text, and sender names to different subscribers. Additionally, Shopify has a report on open rates, so you can see what works and what doesn’t work. This information can help you adjust your emails to get a higher open rate. 

Spam Complaints 

High spam complaints result in lower deliverability rates or the ISP blocking emails.

Some ways to reduce spam complaints are:

  • Double opt-in process
  • Give an ‘Unsubscribe’ option
  • Send relevant and targeted emails

Reduce Unsubscribe Rates

Unsubscribes will always happen, and it’s difficult to pinpoint why someone unsubscribes.

A couple of ways to overcome unsubscribes are:

  • Be regular and stick to a timeline for all your emails
  • Ask for feedback

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Email Marketing Apps 

There are many Shopify email marketing apps that you can add discount codes to your email campaigns.


Privy is the #1 most reviewed platform in the Shopify app store because it’s specifically built for e-commerce. Some features include:

  • Coupon code integration
  • Mobile friendly display
  • Real-time reporting 
  • Newsletter, abandoned cart, and follow-up emails


MailChimp is an email marketing app that can manage your Shopify email campaigns. Some features include:

  • Discount coupons or free giveaway emails 
  • Add pop up ads 
  • Analytics 
  • Page-level targeting 


Spently is designed for Shopify to help merchants leverage notification emails as a stand-alone sales channel. Some features include:

  • Discount emails and automated follow up emails
  • Product up-sells and customer behavior
  • Analytics

Shopify Help from SEO Design Chicago

Who doesn’t love a discount? Adding Shopify discount codes to your emails and email campaigns can be a game-changer for any business. In addition to helping you with Shopify, SEO Design Chicago has many services such as digital advertising, SEO, content creation, web development and design, and digital marketing consulting.


  • What is Shopify?
  • Why should you use Shopify email marketing?
  • What are some email marketing apps?
  • How can you promote your business with Shopify?
  • How do you find coupon codes?

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