Creating a business for yourself has a lot of moving parts. Creating a good product or service is only the first step. There’s also marketing and brand development. Having a website can add a much-appreciated layer of legitimacy to your business.
Let’s say that you’ve already got your site up and running. You’ve put a lot of work into developing it. Whether you hired outside help or built it yourself, you’ve finally produced an eye-catching site for your potential customers or viewers. However, you find that your site is not on Google. After creating your website, your next step is to get it in front of the eyes of the public. No matter how amazing your website is, it matters little if no one knows about it. There may be a variety of technical reasons why your website doesn’t show up on Google. Luckily, outside of that, the most common issues are easily fixable.
Why New Websites Don’t Show Up on Google
First and foremost, if you’ve only just pushed the “published” button on your website, don’t expect your website to show up on the first, second, or even third page. Before Google can place you anywhere, it’s going to need to collect some information on your site. If it is too new, there’s no way to gather that information and your website will not show up on Google. Over time, as you add content to your website, you will rank in search results. Unfortunately, this issue is out of anyone’s control.
However, in the meantime, there’s no need to stay idle. Even if your site is new, there are things you can do to help it along. As well, you can turn your focus on creating high-quality content for your consumers. Making sure you have strong and engaging content for users will also help your ranking. You can also focus on developing the search engine optimization of your website. Outside of having a baby website, your site’s SEO and the competitiveness of your market niche can affect how you show up on Google.
Is Your Website SEO Ready?
Outside of producing high-quality content and being consistent, a large part of the marketing process relies on your knowledge of search engine optimization. It can be a little difficult at first but essentially through practical techniques, you can make your website show up on Google much sooner than other sites.
Ideally, you want your site to stand out among the sea of competition and serve as a relevant and viable option for users. Although you can pay to show up higher in search results, being able to cultivate good SEO practices so that you rank higher is better in the long run. Try searching the words used to describe your business or even your URL. If you find that your site is not showing up on Google, you may need to consider reevaluating your site and including keywords and backlinks in order to drive more traffic to you.
There May be a Lot of Competition Within Your Keyword Market
A keyword is a word or short phrase that a person might type into a search engine. Basically, Google takes those words and matches them to sites all across the web in order to produce relevant results for the user. You can leverage this to make your site come up sooner in those results. Consider the name “John Smith.” If you search that name, you will find thousands of results. How can you distinguish the one true “John Smith” that you’re looking for?
Similarly, if you are in a market that has a lot of competition, you must consider that you have to set yourself apart in order to show up on Google over your competitors. There is nothing wrong with taking part in an industry that has a lot of competition, you just have to move differently in order to differentiate yourself. What will set you apart is how optimized your site is over the others.
How to Get Your Website to Show up on Google Through Increasing SEO Ranking
The main way to get your site to show up on Google is to focus on your SEO ranking. There are thousands of websites out there and in order to sift through them all, Google ranks them through a few different factors.
The relevancy of your site, the meaning of the user’s inquiry, the quality of your content, the usability of your web pages, and the context and the user’s settings. What people are searching for is completely outside of your control. Increasing the quality of your content and making your website easy to use should be an ongoing practice. However, focusing on enhancing the relevancy of your site through utilizing keywords and including backlinks will help you in your ultimate goal of showing up on Google. If your website is not on Google yet, incorporating these strategies will be very important.
Let’s say a user types in “best life coaches” or “most affordable life coaches” into Google and you offer life coaching services. You would want your site to come up in these or similar searches. Based on keywords and other factors, Google will show your website to the user. Choosing your keywords strategically and effectively will help your website show up on Google.
Take some time to determine the most relevant keywords to your business and work on integrating them into your site. Consider what are the best words in your industry as well as what words are over-saturated in your niche. Placing your keywords throughout your web pages or within a blog on your site will help Google rank you better. While using keywords is important, be wary of over-using them. Instead, spread them out throughout your site, article, or blog.
Another way of getting found on Google is by including backlinks in your site. Backlinks are links to other websites and pages. You might have noticed the clickable text throughout this article or any digital article you’ve come across. They are backlinks that will take you to other articles or sites. Other than the purpose of providing the reader with additional information, backlinks serve another important purpose. They drive traffic to sites. Utilizing backlinks from other high-ranking websites will have an effect on your site as well. However, choosing a site on the ninth search page isn’t going to help your website show up on Google. You want to choose relevant and high-ranking backlinks. This way, there is a greater chance of traffic coming to your site. Another strategy is to post content in places that allow links. You can leverage this by adding backlinks to your contribution that will take users to relevant content on your website. This will drive traffic to your site.
Redeveloping Your Website Quality to Show Up on Google
In addition to working on your search engine optimization, working on your user’s experience with your website can help increase your chances of showing higher in search results. When looking for information or services, it is more appealing to visit a website that is visually clean and clear. If the links or buttons are not working properly, a user may be discouraged from using your site. Consider how easy it is to find information on your site. If you provide a service, how difficult is it to find pricing or frequently asked questions? These questions all factor into your user’s experience. To help your site show up on Google, be sure you are creating a website that is visually appealing and easy to use. Not only does it help users, but it also has practical implications because Google takes this into account when ranking your website.
Optimizing Your Website is an Ongoing Process
Being able to change and add to your marketing strategies can be a challenge whether it be trying to show up on Google, getting potential customers to buy your product, or putting your content in the public eye. One of the greatest and most frustrating things about the digital world is that it evolves rapidly. Developing a healthy online presence takes time and there are always ways to improve. In addition to developing your actual site, you can also develop your overall marketing strategy by utilizing ads on Google and increasing your social media presence. If a part of your business includes selling products, making sure that you not only have a good product but also have an easy way for consumers to find out and buy your product is important as well. If you provide a service or an intellectual product, you may do well with researching trends in your niche. Regardless of which strategies you implement and which industry you are a part of, it’s important to take your time. Find out what works best for you, your budget, and more importantly, find out what your consumers want.
- What is search engine optimization?
- How can I make my website show higher on Google?
- What are the best keywords?
- How do I choose a niche?
- What is the best way to increase SEO?