Just like any other industry, plastic surgeons should take advantage of search engine optimization (SEO) techniques to benefit their company. Today, many people find their doctors, including plastic surgeons, online. This means that SEO for plastic surgery is extremely important and should be a part of your overall marketing strategy. It will help you to rank higher than other plastic surgeons on search engine result pages (SERPs), expanding your reach to even more people. This article will explain why plastic surgery SEO is a vital component of a successful plastic surgery business.
The Top Benefit of Plastic Surgery SEO
One of the mains reasons your company should be utilizing SEO for plastic surgery is to increase your website traffic. Plastic surgery is a competitive field with many choices available to people. Optimizing your website will make your company more visible to potential patients by getting you to rank higher on SERPs. This will drive much more traffic to your website, possibly turning those visitors into customers.
Plastic Surgery SEO Techniques
There are many techniques available to improve your plastic surgery search engine optimization. These are the most important ones that you should be incorporating into your strategy.
Using the right keywords will go a long way toward optimizing your website. You want to use keywords that people frequently search for, especially people in your local area.
Some of the most popular plastic surgery keywords include “surgery plastic,” which receives 110,000 average monthly searches. “Plastic surgeon near me” and “cost tummy tuck” receive around 40,500 average monthly searches. The average monthly searches for “before and after a tummy tuck”, “breast augmentation surgeons”, and “plastic surgeons” range from 33,100 to 8,100.
If these keywords are relevant to your company, try to incorporate them on your webpage wherever it is relevant. By doing so, you are communicating to search engines what content is on your website. This increases your chances of showing up in relevant SERPs.
There are many keyword research tools available to help you in the process of finding the right keywords. Three of the most popular are Google Ads, SEMRush, and Moz. Google Ads has a feature called keyword planner that helps you find the most relevant words searched for your company. SEMRush offers 18.9 billion keyword opportunities to help you find the top keywords for your company. Finally, Moz helps you to build a list of high-quality keywords with their keyword explorer feature.
Long-tail keywords are more specific keywords terms that are not searched for as often. They are three or more words that create a specific phrase. Long-tail keywords are searched less on search engines because of how specific they are. They are extremely useful for plastic surgery SEO because you have a much better chance of ranking highly for them, as there won’t be nearly as much competition. For plastic surgery SEO, long-tail keywords are usually questions patients have regarding certain procedures. General examples of plastic surgery long-tail keywords include :
- The cost of a specific plastic surgery procedure
- The recovery time for a specific plastic surgery procedure
- The differences between types of plastic surgery procedures
These are just three examples of general long-tail keywords for plastic surgery. They can become specific by filling in the plastic surgery procedure one is searching for. For example, a long-tail keyword can be “How long does a tummy tuck take to heal?”
By answering these questions on your webpage, you will drive traffic to it. Potential clients can learn all about your company, the services you offer, and the questions they have about them. It allows you to showcase your expertise on the topic. This will gain the viewers’ trust because you are showing you are an expert in the procedure.
Quality Content Creation
Content creation is a very important element in SEO for plastic surgeons. You want to include the previously mentioned keywords in your content. You can do this by creating content that answers those long-tail keywords. The majority of plastic surgery long-tail keywords are questions about procedures, therefore you can create pages on your website dedicated to answering those questions.
A great way to answer those questions for your customers is to create a plastic surgery blog. You can create specific blog posts on each of the procedures you offer. These blog posts can inform readers about the procedure and hopefully will answer any questions they have about them.
The goal of creating a blog is to improve your search engine rankings and gain customers. A blog will improve your website’s SEO because you can include the previously mentioned keywords. This will increase your website’s visibility and drive traffic to it. It will attract potential customers who are researching these procedures to your website. An important thing to remember when writing a plastic surgery blog is to make sure a non-doctor can read and clearly understand it.
When you are trying to improve your SEO for plastic surgery, an effective content creation strategy is a testimonial page. Include a page on your website that allows your former patients who are happy with their results to share their experiences. Along with the testimonial, you can include before and after images of the patients. This allows future patients to see and hear from past patients. It can be a useful marketing technique.
Other content your website can include is biographies of the surgeons at your practice, links to social media pages, and awards and accolades your practice or doctors have received.
Have a Link Building Strategy
Link building is the SEO technique of creating links that will lead back to your website. For example, you can include an internal link on your website. This link will lead to another page on your website. You can also include external links which lead to a different website when you are using an outside source. Another element included in link building is backlinks. These are links on other websites that lead back to your webpage.
Using all three of these link-building techniques will work to improve your rankings. Search engines like when you use external links and backlinks. It improves the rankings of both websites involved. Backlinks show you are knowledgeable on certain topics. The more websites that use your backlinks, the more of an expert search engine think you are. This can increase your rankings on SERPs and build your authority.
A great way to create backlinks is to write guest blog posts for other websites. Usually, you want to write guest blog posts on a website that is similar to your own. You will need to do some outreach and see what sites are willing to let you write for them. It can take some time, but it is a great way to build backlinks and gain traffic to your website.
Local SEO for Plastic Surgeons
The majority of people are looking for a plastic surgeon in their local area. Therefore, it is important to focus on local SEO. This is how search engines provide the most relevant results to users. It also helps businesses promote themselves to local customers who are searching for them online.
One of the best ways to improve your local SEO is to claim your business on Google My Business. This allows you to create a business profile on Google, making it even easier for them to rank your website. With Google My Business, you can control how your business information appears and what information appears. You want to include information about your company’s hours, location, and contact information.
Another local SEO technique is website ‘localization’. This is the process of including the name of the city or general area of where your company is located on your website. It is important to include this information organically throughout your website. You do not want the information to seem forced.
An example of integrating your location on your website is using keywords that include your city. If your company is located in Chicago, you should use keywords like “Chicago plastic surgeon”. This will help increase your rankings in the Chicago area.
Differences of Cosmetic Surgery SEO
Cosmetic surgery SEO is very similar to plastic surgery SEO. Cosmetic surgery companies should be using the same SEO techniques to benefit their company, but customizing it to what the cosmetic surgery business does. For example, plastic surgery search engine optimization techniques like creating a blog and local SEO are just as relevant to cosmetic surgery SEO. It will help potential customers learn about your company and what you have to offer.
Start using SEO for Plastic Surgery Today
If you were hesitant on whether plastic surgery SEO is important for your company, hopefully, you no longer are. Take advantage of these techniques to help your company grow and find new customers.
If you are still unsure of where to start when it comes to SEO for plastic surgery, SEO Design Chicago is here to help. We have helped medical surgeons improve their marketing and are ready to do the same for you!
FAQs about Plastic Surgery SEO
- What is plastic surgery search engine optimization?
- What plastic surgery SEO techniques should I be using?
- How can I use SEO for plastic surgery?
- Is cosmetic surgery SEO an important marketing practice?
- What are some of the top keywords for plastic surgery SEO?