Showdown: SEMrush vs Moz

Search engine optimization, or SEO, is an extremely important marketing practice for any type of business. It is the practice of increasing your website’s traffic from search engines. If you optimize your website for search engines, you are actively working to increase your website’s ranking on the search engine results page (SERP). The higher the ranking of your website, the more website traffic you will receive. There are many tools available to assist with SEO.

This is where the showdown of SEMrush vs Moz comes in. Both SEMrush and Moz are software as a service (SaaS) platforms focusing on assisting users in optimizing their websites for SEO. SEMrush centers on online visibility and content marketing while Moz utilizes SEO software and data to increase users’ traffic, rankings, and visibility in search results. 

semrush vs moz

An Introduction to Moz and SEMrush


Originally known as SEOmoz, Moz began with a  focus on creating an online community and blog that allowed SEO experts to share their research and ideas. They created some of the first SEO tools available on the web. Since it started in 2004, the company has grown immensely and changed its focus. 

Today, Moz focuses on simplifying SEO for everyone who wants to learn about it through their software, education, and community. Moz has an immense amount of data for all SEO uses. This includes 500 million keyword suggestions, 40.7 trillion links indexed by Link Explorer, 100,000 local business listings optimized with Moz Local, and 8 million SERPs analyzed daily by STAT.


When SEMrush first began in 2008, their goal was to make online competition fair and transparent, with equal opportunities for everyone. Years later, they have transformed into one of the top SEO tools available online.

Over 6 million marketing professionals have used SEMrush to grow their online presence. SEMrush offers over 40 tools for digital marketing. These tools cover areas of SEO, content, advertising, social media, and competitive research. Similar to Moz, SEMrush has large amounts of SEO data available in one place. This includes 20 billion keywords, 310 million ads, and 17 billion URLs crawled per day. 

moz service packages

Semrush or Moz: Cost Comparison

The choice between using SEMrush or Moz can consist of many factors, but an important one to consider is the cost. Both platforms can be costly, but they provide many different packages for services. If you are considering using either platform, it is important to research the specific services they can provide. Below you can find a breakdown of the service packages offered by Moz and SEMrush.

Moz Service Packages

Moz offers three different service packages: Moz Pro, Moz Local, and STAT. The package that is considered the do-it-all SEO solution is Moz Pro. It will help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns. Moz Local distributes your business information throughout the internet for maximum search engine visibility. STAT offers SERP tracking. It allows for the tracking of millions of keywords across any location. 

Both Moz Pro and Moz Local offer different levels of their packages. These levels are separated based on what services are included with them. The more features included, the more expensive it gets.

Moz Pro offers four different levels ranging from $99 to $599 per month and has a thirty-day free trial available. Moz Pro Medium is the most popular of the four, costing $149 per month. Finally, Moz Local offers three different levels all of which are charged annually. They range from $129 to $299 per year. The most popular level, Moz Local Preferred, costs $179 per year. 

The cost of STAT starts at $720 per month. STAT is billed monthly based on usage. In a simplified version, STAT charges one rate for each unique keyword and a lower rate for each duplicate keyword. You can change your contract to an annual agreement. 

semrush or moz

SEMrush Service Packages

SEMrush offers packages that can be paid either monthly or annually. If you choose annual payment, you will save 16% compared to paying monthly. They have three service packages: Pro, Guru, and Business. 

Pro is suggested for freelancers, startups, and in-house marketers with a limited budget. The monthly cost is $119.95, while the annual cost is $99.95 per month. This package provides the use of more than 40 advanced tools. This provides information about your competitors’ traffic sources, rankings, social media results, and more. 

Guru is recommended for small and midsize businesses and growing marketing agencies. Guru includes all of the features of the Pro package along with a content marketing platform, historical data, extended limits, and Google Data Studio Integration.  The monthly cost is $299.95 and the annual plan costs $191.62 per month.

SEMrush Business is for all agencies, e-commerce projects, and businesses with an extensive web presence.  Business includes all the features of Guru along with API access, extended limits and sharing options, and share of Voice metrics. This costs $449.95 monthly and the yearly cost is $374.95 per month. 

Pro and Guru both offer a 7-day free trial. SEMrush website provides a feature comparison. It breaks down all of the features offered and which plan includes them. If you choose to use SEMrush, this will help you decide which package is best for you. 

SEMrush vs Moz: SEO Tools Comparison

Now that you are aware of the cost when choosing SEMRush or Moz, it is important to know some of their most popular SEO tools. Here you can find a refresher in SEO basics and how you can increase your rankings. This should help when deciding what SEO tools you need to use. Below you can find SEO tool reviews for both platforms.

Moz SEO Tools

Moz’s version of an SEO toolbar is called MozBar. You can download it for free on Google Chrome/ If you subscribe to Moz Pro, you will automatically unlock MozBar Premium features. The free version includes many useful SEO features. You can create custom searches by engine country, region, or city. You gain access to link metrics and can compare them with other pages while viewing any SERP. There is an on-page highlighter that will help highlight keywords and differentiate links by type. You can also analyze page overlay, which allows you to expose elements, general attributes, markup, link metrics, and HTTP status. Authority scores of page and domain authority can be assessed for their ranking probability.  Finally, you can export your data from your SERP analysis. 

Besides the SEO tools included in the MozBar, Moz offers tools such as keyword research, SEO audit and crawling, backlink research, rank tracking, and domain analysis.

semrush service packages

SEMrush SEO Tools

SEMRush organizes the 40 tools for digital marketing into groups based on the purpose of the tools. These groups are called toolkits. There are six toolkits available: SEO, advertising, content marketing, competitive research, social media, and management toolkits. Each toolkit provides a list of services included within it. Some features may overlap and appear in multiple toolkits. 

Some of the many features included in the SEO toolkit include site audit, position tracking, on-page SEO checkers, domain overview, and backlink analytics. The advertising toolkits include features such as advertising research, keyword overview, position tracking, and display advertising. The content marketing toolkit contains topic search, post tracking, SEO content template, and SEO writing assistant. The competitive research toolkit involves market explorer, traffic analytics, organic research, and backlink gap. Social media tracker and social media poster are the two features in the social media toolkit. The management toolkit is used to simplify the management of your works. Features are my reports, marketing calendar, projects, notes, and lead generation tool.

SEMrush has every tool hyperlinked. When you click on a tool, it will take you to a new page that explains what the tool is and what it does. This is extremely useful when deciding what tools you want and need to use to boost your SEO. The toolkits can be found by selecting resources in the main menu, then choosing the help center. On this page, you will find how to get started using SEMrush, how-to articles, SEMrush toolkits, and billing and account information. 

Moz vs SEMrush: Additional Learning Tools

Hopefully, the SEO tool reviews above gave you a better understanding of the SEO tools offered by Moz and SEMrush. Besides offering SEO tools, both platforms offer other helpful tools to assist users. 

Blogs are featured on both websites. The blogs focus on providing all types of insights on everything there is to know about SEO. Both platforms also offer training on SEO practices. Moz Academy allows users to earn a Moz SEO Certification. In addition, Moz has an SEO Learning Center and The Beginner’s Guide to SEO. Similarly, SEMrush Academy offers free online digital marketing courses and exams. Through these, you can become a certified marketer.  

seo tools review

Time to Choose: Moz vs SEMrush

When it comes to SEO, Moz vs SEMrush is a difficult decision to make. You cannot go wrong using one of these two sites. Both platforms offer countless features to increase your SEO.  Use the above information to decide which one will benefit you the most. 

FAQs about Moz vs SEMrush

  • What is the cost of using SEMrush or Moz? 
  • Do SEMrush or Moz offer free trials?
  • What SEO tools do Moz and SEMrush offer?
  • Which should I use to increase my SEO: SEMrush or Moz?
  • Do Moz or SEMrush provide other useful features besides SEO tools?

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