Google is responsible for 92% of all worldwide searches. Making it the top search engine platform in the world. So what does it take to rank on this key platform? This is the million-dollar question all business owners getting into the world of SEO want to know.
However, the answer is not definitive and it depends. There are many factors that play a role in making your website #1 at the top of Google search results. You don’t have to spend a fortune to rank higher in search. There are SEO agencies like, SEO Design Chicago to help with the best results and it may surprise you to know that it won’t break the bank. There are also many different tools for beginners to become familiar with SEO.
It takes time and results will not come as soon as you launch, but with the correct knowledge and a little background information on SEO, it is possible. This article will take you through the many factors you can implement to rank higher on Google also adding in tools you can use to get there.
What tips will help me rank on Google faster?
SEO stands for search engine optimization and the rank is determined by your website’s position on the search page. To be on the first page after clicking search is a great position for any website to be in and there are many methods to achieve it. Ensuring your website and entire online presence is Search Engine Optimized is fundamental for your online success. Here are some ways to improve your SEO Rank.
Keywords are phrases or words that people can type into Google to find what type of information they are looking for. Basically, Google takes those words and matches them to sites all across the web in order to produce relevant results for the user. Keywords are a fundamental part of SEO and ranking for your website. Using unique words and phrases as your keywords will help your website pop up first on the search page. Take the time to fine the right words that represent the product and business you are in.
2. Consistent engaging content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Not only will creating engaging content keep users wanting more but it will increase site traffic and make users stay on your website for longer periods of time increasing your rank and authority on search results.
3. User experience
Your site has to be easy and to the point for users to be able to enjoy what they are looking at. The more user-friendly your website the longer they will stay and click through each page. This leads to higher conversion rates which lead to a higher ranking.
4. Improving your websites speed
Page speed is one of the key SEO ranking factors. Google will not rank a slow page and if it takes longer than 3 seconds to load users will automatically exit out. The speed of the page is connected to the user experience and conversion rates. It is important to have fast speeds on websites through both desktops and mobile devices. The faster the website the better the chances of you ranking higher.
A backlink is a link between two websites. For example, one website could be writing about a topic another website is as well, and linking that information to the page can be crucial for traffic. In addition, make sure that the links are of high quality in order for Google to take your website seriously. If you use high-quality links from websites with great information you will rank quicker and will rise organically in Google search results.
6. Niche Expertise
Finding that very unique aspect of your business can work in your favor for ranking high in Google. That originality then turns into very different keywords that other businesses probably do not have. Giving your website that advantage to pop up first whenever users are searching. Niche marketing refers to marketing within a distinct or specified in realization that the more you focus on such markets, the more you’ll be able to attract and target the really interested readers/viewers/buyers or just audience in general.
7. Stay on top of the Google Algorithm
It is extremely important to keep up with Google’s algorithm as it will help your keywords stay fresh and improve their rankings. This is one of those tips that is a must as the algorithm determines your rank.
8. Use Header Tags
Header tags are a great thing to implement into your website as they keep it from looking like one big chunk of words, enhancing user experience. They break up your paragraphs which makes it organized and easier to read.
How can I determine my SEO Website Rank?
Creating and launching your website is an exciting thing and you don’t get discouraged at the fact that your SEO website rank will not be high as soon as you hit that publish button. More than likely your page will not show up when searched at all. Inclusion in Google’s search results is free and easy. The majority of sites listed on their search results aren’t even submitted to them, but are found through their web crawlers. If Google is taking a longer time to find your website it does help to submit your site to Google via URL search crawler or to submit a sitemap.
There can be many reasons your website isn’t popping up on Google to keep in mind. Such as your site has just been launched and Google hasn’t had the time to crawl it yet. The design of the website may affect the ability for Google to crawl it. Or your policy is blocking Google from crawling the website. Don’t panic as these issues can be easily resolved by following the guidelines Google has to build an efficient website.
Tools to improve site rank
After launching your website the most important thing to do is to measure your rankings and gather that information to be aware of what needs to be fixed. Without the understanding of your website’s measurements you won’t know how far the website has come. Your site rank will improve with the tips discussed above. There are also many other free tools such as Google Analytics and Google Console to keep track of data and the improvement of your site. Here is a list of free SEO tools to improve your ranking.
Google Analytics is a free tool offered by Google to help owners of websites track their performance. Tools like Google Analytics give you insight to better understand your customers. This is a great tool to use because it helps you pinpoint which ads are performing well.
A great tool to use for free to show your ranking is Google Search’s Console. Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. All you have to do is sign up to track your key metrics. In addition, Google console sends reports on your website’s performance which details how your website is doing during a specific time. This free tool will help you understand how to improve your ranking and it is easy to use.
Google Page Speed Insights
Page loading speed is one of those elements that can make or break a website. Too long to load a page will lead to users to ditch your website for another that is faster. In fact, page speed became a top ranking factor for mobile searches. Google PageSpeed Insights is a free tool that checks the speed of your site and provides suggestions to improve it.
Ahrefs Backlink Checker
Backlinks are also another important element in a successful ranking on Google. Ahrefs is a free tool that checks the top 100 backlinks pointing to any domain. Ahrefs has the second most active web crawler after Google, which means we have the best backlink database in the industry.
Keyword Tool is dubbed as the free alternative to Google’s Keyword Planner and it offers lots of relevant keyword suggestions for every type of research. This tool is useful because it will help you determine those specific keywords and phrases your audience is looking for.
Schema Creator lets users know specific details about a company or organization when they search. With this tool, you can customize how your business looks in the SERPs, including your reviews, operating hours, events, etc. This will allow you to view it from the customers perspective and fix any details to make your website perfect.
If you need help trying to rank higher in Google for any keywords, reach out to us at SEO Design Chicago. We have decades of experience and can help your website grow!
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