Even though you might have many regulars at your coffee shop, you’ll want to consider using search engine optimization (SEO) for your coffee shop website. This will help spread awareness to locals who might not yet know your coffee shop exists or who are looking for more options. This article will cover coffee shop advertising and marketing strategies that will help improve your SEO and get you the business you’ll need to own a successful coffee shop. We’ll also discuss the best social media marketing strategies for your coffee shop!
Coffee Shop Advertising
Advertising your coffee shop is critical in SEO. Part of SEO is choosing the right keywords. When you optimize your coffee shop website with the right SEO keywords, you have the capacity to increase leads, thus enhancing your coffee shop advertising.
Here are some of the best SEO keywords to use for your coffee shop website:
- Coffee shop
- Best coffee near me
- Coffee shops near me
- Coffee near me
- Cafe near me
- Coffee places near me
- Coffee house near me
- Local coffee
- Coffee bar
As you use SEO for your coffee shop, be sure to indicate your location. If a person is trying to find a coffee shop in New York City, they don’t want the results to include coffee shops located in California. By identifying your location, it will improve your awareness within your location. As people are looking at a specific location, and you make your location clear, your coffee shop will also have a greater chance of coming up in their results. Make sure you do your research as your coffee shop starts to consider what SEO keywords to focus on. For additional help with choosing the right SEO keywords, contact SEO Design Chicago.
As you get started with your coffee shop advertising, there are several coffee shop tactics to increase your business:
Nowadays, when people see the Wi-Fi sign in a business’s window, they see it as another reason to go there. Coffee stops are an important part of a person’s day, and when your business adds Wi-Fi, you let your customers know that they can come in and work while sipping their favorite morning drink.
Get Social About Your Coffee Shop
Social media platforms have increased in popularity in the last couple of decades. With everyone constantly on social media, businesses have learned to incorporate social media into their advertising techniques. Especially if you’re a smaller coffee shop, you can use social media as a way to increase customer loyalty and show your audience how much you value their service.
This is a tool small coffee shops can use to their advantage to distinguish themselves from the big chains. If you’re a small coffee shop, you can portray whatever personality you want to your customers. If there’s a major holiday coming up, you can express to your audience what that holiday means to your business. For example, for Mother’s Day, your business can tell your audience what that holiday means to your business as a whole, or how several employees feel about it. Ensure that your audience knows that you have their best interests at heart by being personal with them.
Involve Other Local Businesses
If you’re a smaller coffee shop, an advertising tool you can try is involving other local businesses surrounding your coffee shop. This includes reaching out to the other businesses, maybe throwing in a free drink or two, and getting to know them a little more. This tactic can lead to great partnerships.
Know Your Audience
Before you sit down and think of ways to advertise your coffee shop, make a note of who your audience is. This will ensure success in your advertising. The majority of people who have a daily dose of coffee in the morning are more likely to go to the same place every time. Instead of continually trying to make sure your customers keep coming back, invest more of your resources on newer and potential customers. This includes the younger generation, who are in their late teens or early twenties, or people who are new to the area.
With more and more people working from home, you’ll also want to consider that as you begin to advertise your coffee shop. Chances are, those people who are wanting to work from home don’t want to be cooped up in a cubical all day, and would rather prefer a wider space to work, such as a coffee shop. This is when offering Wi-Fi is a huge plus to your audience.
Use Video Marketing
If you haven’t looked into video marketing already, you should get right on it. Video marketing is one of the best ways to market your coffee shop and build up SEO. If you aren’t convinced, type in “how to make coffee” on YouTube. Your audience loves their coffee, and you can use video marketing to tell them why your coffee is the best. As you produce video material, make sure it’s personal and keep it short. Your audience wants to find out what makes you different from all of the other coffee shops they can choose from. They also don’t want to watch a fifteen minute video that could be summed up in two minutes.
At this point, you might be wondering how you can use the internet as a marketing tool. The internet has an array of tools that can help your coffee shop get noticed. In addition to your website, your coffee shop should consider using social media links. As you create social media accounts for your coffee shop, you can list them on your website. At the same time, you can post your website’s link and other social media account links on each of your social media platforms. This will help you increase your audience.
If you want to increase the number of people viewing your website, and, in return, increase the number of people visiting your coffee shop, you need to promote it. Social media is a great online promotional tool that you can link to your coffee shop website.
Especially if you are a smaller coffee shop, social media can enhance awareness and be free and easy to use for your business.
Choose Your Platform
There are a variety of social media platforms you can use, such as Facebook, LinkedIn, Twitter, Instagram, and more. It is wise for you to create accounts across platforms to enlarge your audience. This is especially true as different types of people, of different ages and locations, use different platforms. For example, if you’re trying to reach out to a younger audience, Instagram would be one of the best social media platforms to use.
As you get started with using social media for your coffee shop marketing, be aware that it’s more than a once-and-you’re-done. You need to constantly update your accounts with new content and posts. This includes advertising upcoming promotions, engaging with your audience, announcing business or employee awards, and more.
You also don’t want to look like the average coffee shop on your social media platforms. Show your audience that you are different. Include unique and personalized photos and videos.
You can use your various social media platforms as a way to advertise promotions your coffee shop is having. A great example of this is, if you’re brand new, let your audience know they get a free cup of coffee, or you can throw a grand opening event. If you’re trying to reach out to new customers, let them know they get their first cup of coffee for free. You can also continue to post about rare or seasonal promotions.
Get Involved in the Community
Another way to show your customers that you are different and unique through your social media accounts is by getting involved in the community. Let your customers know when you’re having or sponsoring events. Reach out to local businesses and see when their events are. If they’re willing, you can give away free things at their events and let them do the same at your events. When you are having or sponsoring events, take personal photos and videos of the event to later share with your audience. Through the events or posts, you have the ability to socialize with your customers to see what they think.
Encourage Customers to Write Reviews
You can also encourage your customers to write reviews about your coffee shop on social media or at events. When it comes to customer reviews, they usually only consist of the best and the worse. By encouraging your customers to write them, you can outweigh the potential negative reviews you might get. A couple ways of encouraging customer reviews is offering discounts or free items, post a sign in or out of the store about it, or share positive reviews from other customers on social media. Customer reviews increase your coffee shop’s chance of new customers.
Now that you know some of the basis of ways to improve your coffee shop’s SEO through several advertising and marketing strategies, you are now ready to put those strategies in practice. If you’re still unsure about where to begin, contact SEO Design Chicago today. We have a professionally trained team that helps businesses with their specific SEO needs.