Getting free SEO advice might sound like a convenient way to save some money in the short term. However, you should know that using this free advice can waste a lot of your time and resources in the long run. A professional SEO service might be more expensive but could help you grow your business more over the long term. This is one of the many reasons why you should be wary when receiving free SEO advice.
Professional SEO Services Use Data
One of the major advantages to using a professional SEO company over trusting free advice is that professional SEO companies use data to support their advice. This ensures that you are getting advice that has been supported by case studies and other research. Additionally, if you were to hire a professional SEO service, they could give you data on how your business specifically could improve.
Anyone can claim to have great advice online. It is much different to get advice from an established company that has data and experience to back up what they are saying.
Professional SEO services also have case studies they have worked on to prove that their services are effective. When you are wondering how to improve SEO for your website, you should consider where you are getting advice from. If it is from a random blog post without any data to support their claims, you should probably keep looking for a better source.
Free Advice is Often Outdated
Search engine companies like Google are constantly changing how their algorithm works. This means that a company looking for how to improve SEO needs to have the most up-to-date information when making decisions. Much of the free SEO advice that is available online is outdated. Sure, at some point that information might have been correct, but changes in the algorithm could make that information incorrect.
A professional SEO service on the other hand constantly monitors the changes in the algorithm so they can give the most accurate advice. This ensures that when you do hire an SEO service, that it will work for the current algorithm. Since an SEO service spends so much of its resources on finding out how to increase ranking in the algorithm, it will probably also be the first to know how the changes in the algorithm are affected. This means that you will be at an advantage over other websites that are relying on free online advice.
Professional SEO Services Will Have Reviews
Before you take any advice, it is important to see how that advice has worked for others. If you are using free advice you found online, you have no way to verify if that advice has worked for others. You just have to take the word of whoever is posting the advice and hope that it works. Before hiring an SEO service, you can look up the reviews they have to see if their services have worked for other companies. You can see if there were any complaints in the past and see if those are deal-breakers for you.
Professional SEO Services Target Specific Traffic
If you are looking for free SEO advice online, it might be difficult to find advice specific to your industry. After all, most advice you find online for free will probably be very general. Different industries might require different SEO tactics to work effectively. The advantage to using a professional SEO service is that they will give you specific advice for your industry.
One of the ways an SEO service does this is by targeting a specific demographic. Depending on your industry, you will have a different target market than other industries. An SEO service can help your website with the algorithm but also help make sure that more people in your target demographic see your website. This often leads to higher conversion rates when it comes to sales as well. If more people from your target demographic are being exposed to your website, it only makes sense that you will have a higher conversion rate.
Hiring an SEO Service Will Save You Time
Time is the one resource that you can never get more of. Many companies will waste a lot of time looking for how to improve the SEO of their website from free sources. Many will spend a lot of time researching and not find much, if any, meaningful information.
Hiring an SEO service will save you a lot of time. You do not have to worry about improving your own ranking in the algorithm. They will take care of that for you. You can instead spend your time growing your business in other meaningful ways. It is obviously a lot cheaper in the short run to just look for free advice online. However, spending that time looking for advice that might not even help could cost you money in the long run. Oftentimes companies could optimize their business more effectively by hiring a professional SEO company instead. This is especially true considering that even after finding advice, you still have to try and implement it which takes even more time.
Many SEO Services Also Provide Other Services
One thing many people overlook when researching free advice is that professional SEO services also provide other marketing services. Of course, there are companies that strictly focus on SEO, but many are full-service agencies that offer a wide variety of marketing services.
You might be wondering why someone who is looking for SEO advice would care about other marketing services. Sometimes a company that wants to improve the SEO of their website might be missing out on other ways they can use marketing to elevate their business. For example, if a company with an unprofessional website wants to improve their ranking in the Google algorithm, a full-service agency will recommend ways in which they can improve their website first. Or maybe a company is looking to reach a goal that might be better solved by using a service that is not SEO. Had that company looked for free advice online, they would not have been able to efficiently solve their problem.
Using Free Advice Can Make it Difficult to be Competitive
Many small businesses hire professional SEO services. In fact, 42% of small businesses hire a professional SEO service. Since a significant amount of small businesses utilize SEO services, the ones that do not might struggle to compete. It is of course possible for a small business to be competitive without hiring an SEO service, it will just be a lot more difficult. It is unlikely that a company will be able to find free advice online that is as effective as a professional SEO service. A company that looks for free advice will have to hope that the advice works. Whereas a company that hires an SEO service will know that their Google ranking will increase. This is why the businesses that do hire professional SEO services have a competitive advantage over those that look for free information online.
Ensure Mobile Compatibility
In addition to making sure that the SEO is compatible with desktops, many professional SEO services will also make sure that it is compatible with mobile. This is really important since a lot of consumers increasingly make searches on their mobile devices. Google actually says that 61% of their searches are done on mobile devices. This is why it is so crucial that you know the advice you are getting also takes into consideration mobile searches.
Much of the free SEO advice that is available only works for searches done on a desktop computer. When a majority of Google searches are done on mobile, taking free advice will cause you to miss out on potential prospects. A professional SEO firm knows how important it is to have mobile compatibility and therefore will prioritize that. If you are concerned about the mobile compatibility of your website, you should hire an SEO service.
Hiring a Professional SEO Service
Now that you know the benefits an SEO service provides try using one! Although it can be tempting to just look up free advice, you will often get inferior results by doing that. If you still aren’t convinced and believe that free advice is a good alternative, you could of course try to implement some of the free advice. However, if free advice is not giving you your desired results then it might be time to hire an SEO company like SEO Design Chicago.
SEO Design Chicago’s experienced SEO consultants can solve problems for all kinds of businesses. Whether you are local or national, we can provide a number of marketing services to help you gain more exposure.
FAQs about Why You Should be Wary of Free SEO Advice:
- Can I do SEO by myself?
- What is a professional SEO service?
- What do SEO services include?
- How can I stay up-to-date on SEO practices?
- Why should my website be mobile compatible?