Search engine optimization (SEO) is a fundamental part of your business’s digital marketing strategy. SEO Design Chicago is here to address why SEO is vital for your business and why you should invest in SEO during a recession.
Table of Contents
What Is SEO?
Search Engine Optimization or SEO is a set of practices designed to improve the appearance and positioning of your web page’s ranking and a fundamental part of your online presence and online success. The higher your page ranks on Google, the more likely someone is to click on your website. Search engines look at your website’s trust, quality, and authority regarding how your website will rank in the search results.
Why SEO Is a Fundamental Part of Digital Marketing?
Search engine optimization is essential for digital marketing because people complete trillions of online searches every year. Typically, users intend to find information about products and services. Internet searches are often the primary sources of digital traffic. Therefore, digital marketing and SEO are great complements to other marketing channels.
Organic vs. Paid Search Results
Search engine users can find your business via organic search or through paid search results. Both are effective methods of improving your SEO strategy.
Organic Search Results
The Search Engine Results Page (SERP) displays organic search results. These are the unpaid results of a query. SERPs determine organic search results based on search engine optimization factors such as backlinks, domain authority, and relevance. Organic results do not have “Ad” before the hyperlink. Organic search produces relevant traffic by answering a user’s questions or using specific keyword search terms.
Paid Search Results
Paid search results appear at the top of the SERP and have “Ad” before the hyperlink. One way to create paid ads and monitor the results of your ads is by using Google Ads. Pay-per-click (PPC) advertising is one way to drive traffic to your website. However, Google charges you a fee every time someone clicks on your ad.
Types of SEO
There are many types of SEO. These include on-page and off-page SEO, technical SEO, and local SEO. Use all of these types of SEO as part of your digital marketing strategy.
On-page SEO is something you can control because it has to do with the quality of the content on your website. The better your website’s quality and authority, the higher you’ll rank on search engines such as Google. Google must index your page and, to do this, Google has to know your page. Your on-page SEO content should have technical excellence and use an SEO-friendly platform such as WordPress. Your website should include great content, have a flawless website user experience (UX). It should also be understandable, fast, and user-friendly.
Off-page SEO has to do with all the actions you take that impact your search engine ranking outside of your website. Examples include building backlinks, being active on social media, or guest blogging. As already mentioned, Google has to know your page, and another way it understands your page is through sources outside of your domain (website). It looks for the quantity and quality of your backlinks.
Technical SEO involves optimizing the infrastructure of your website so search engines can crawl and index it. Technical SEO includes your website speed, sitemaps, schema markup, and site navigation. Additionally, technical SEO helps attract organic traffic from a search engine and makes your site easy for users to navigate.
Local SEO is another branch of SEO that focuses on optimizing your website, so it appears in local search results. Essentially, local SEO emphasizes the effort of local brick-and-mortar businesses. An example of a local search would be “Lawyers near me” or “Doctors in Chicago.”
Why Is SEO Important for Business?
Now that you know some SEO basics, let’s discuss why SEO is important for business.
SEO Builds Credibility
Building trust with your customers is crucial to your business’s success. The better your Google ranking, the more likely customers are to value your opinion and authority. Being exposed to your brand multiple times will create a good impression. Invest in SEO and put your brand at the forefront of customers’ minds and increase your conversion rates.
SEO Is Important for Website Visibility
If you want to appear on the Search Engine Results Page (SERP), you must invest in SEO. Without SEO, Google will not index your website. Therefore, SEO is important for business so that you show up on the SERP. Appearing on the SERP drives traffic to your website and ensures business growth. SEO should be a significant part of every digital marketing strategy and plan.
SEO Brings Customers to Your Website
E-commerce, business, or service websites have many products or services to offer that customers will want to buy. Invest in SEO to bring your products and services to your customers more efficiently. Customers will find your business because of SEO. Some ways you can be found on search results and drive traffic to your website are:
- Research keywords and long-tail keywords that apply to your product.
- Create relevant, meaningful content that informs or helps customers solve their problems.
- Design accurate meta descriptions and title tags for your customers.
Ranking Algorithms for SEO
There are at least 200 criteria for how search engines rank and evaluate a website. Algorithms are constantly changing, so you must stay current on the strategies used to maintain ranking.
SEO Helps Maintain an Ongoing Relationship with Your Customers
Your website is an asset to your business. Customers view your website as a reflection of your brand. Therefore, your website content must be up to date with product and service information.
When your website is updated, search engine crawlers take note of that and create a strategy to maintain its website ranking.
The user experience and the website design are integral to your website ranking and help you build a solid business reputation.
SEO for Small Businesses
SEO doesn’t just benefit large companies and firms; it can also help small businesses.
SEO Keeps a Small Business Competitive
Small businesses can compete against larger enterprises by using SEO to deliver relevant, location-based content with exceptional products and services. SEO can help small businesses gain exposure where they otherwise would not. Their budgets may not warrant PPC ads and more extensive marketing options, but SEO tools are available to small businesses, no matter their budgets.
SEO Builds Brand Credibility
Use consistent, engaging SEO techniques such as blogging, keyword research, mobile optimization, and link building. These techniques allow Google and other search engines to know that they can trust your website. Google recognizes your site as an authority when your website traffic, conversions, and impressions increase. The more these improve, the higher you’ll rank on the SERP.
SEO Brings Organic Traffic
Organic traffic is just as important as PPC advertising. As a small business, you may not have the budget to run paid ads. You can increase organic traffic by exposing your brand to new audiences and previously prospective customers and clients with the correct SEO strategy.
SEO Boosts User Experience (UX)
Search engines have learned signals of a poor user experience. Some of these signals include slow page speed and bounce rates, which cause your website to drop in ranking. Mobile UX is just as important and will affect how you rank. Poor mobile website design and navigation, along with slow mobile loading speeds, will destroy your Google ranking.
SEO Works During a Recession
SEO works during a recession and economic struggles for multiple reasons. SEO could even save your business.
SEO Is Flexible.
As previously mentioned, SEO is constantly changing and, if done correctly, it will grow and build your brand. By evaluating your site’s pages, areas for growth, and gauging your competition, you’re making your website more attractive to search engines. As a result, you’re making your website more accessible to prospective customers. Your website will rank higher and enjoy long-term success as you make tweaks and changes.
SEO Is Trustworthy.
When times are hard, people are more skeptical about who they can trust. Google is consistent and reliable, and people trust it. That’s why it’s so important to make sure your website is up to date and well ranked. As people search for your products, the fact that you’re endorsed by Google speaks volumes. Google considers your expertise in the subject matter, authority, and trustworthiness regarding your industry when ranking sites.
SEO Is Authentic.
It’s essential to put in the time and energy to make sure your website ranks close to the top result on the SERP. Appearing on top of the SERP shows customers that you are one of the best companies. You know that you’re authentic when Google ranks you as the best option.
SEO Is Cost-Effective.
Cost efficiency is tremendous, especially during a recession. A solid SEO strategy will bring you the most significant Return on Investment (ROI). Even if you have to trim your SEO budget, all of your hard work will still be intact. Your website will still give you leads. SEO will bring brand awareness to people who are searching for your product. They just need to find the right provider.
SEO Lasts Longer Than a Recession.
Recessions don’t last forever, so you should be ready when life gets back to normal. Invest in SEO and optimize your website for Google because it is reliable in the long term. Though the current circumstances may be uncertain, it’s vital to get your SEO plan in place so it can serve you well now and in the future.
Invest in SEO Services Today
Never overlook SEO when it comes to your business. Invest in SEO services with SEO Design Chicago today. SEO Design Chicago offers SEO services, including on-site optimization, organic search, on-page SEO, link building, and more.
- What is SEO?
- Why is SEO important for business?
- What are the different types of SEO?
- Why does SEO work during a recession?
- How do small businesses benefit from SEO?