Search engine optimization is a great way to increase the reach of your website. There are constantly new methods arising that can be applied to your site. In this blog, we will be discussing the importance of pest control keywords, and an overall view of how to apply SEO to your pest control company. Every pest control company needs excellent pest control marketing and SEO services to find new customers!
Pest Control Keywords
Pest control keywords can range from many different words, and can be applied in different ways on your page. For example, some keywords might include “pest control company” and “help with pests near me.” Some of the different strategies we are set to discuss will help you find the best pest control keywords for your site. Strategies provided by applications such as Google My Business and by link building will be able to boost your website’s keywords and put it at the top ranking of the search engine results page. So, let’s discuss these strategies, and make the best out of your pest control business.
What is SEO?
SEO stands for search engine optimization. It is how websites increase their rankings, by tailoring aspects such as keywords for search engines. Websites can apply even the most basic of methods of SEO to increase their rankings. This includes aspects such as off-site and on-site SEO. We will look at these methods later, as we dive deeper into pest control keywords. When doing SEO it is also important to remember that you cannot pay to win. In other words, you want organic search results; results that you achieve without advertising. SEO is important for marketing because it allows your site to have greater visibility. It also drives more traffic to your site. In an age where Google provides enough information on the results page alone, the importance of SEO is rising to drive traffic.
The Best Tools for Local Pest Control Companies
There are several tools you can use in order to be successful at pest control marketing. One of the best tools for local pest control companies is Google My Business. Google My Business is a service provided by Google. It helps your business connect with customers across Google Search and Google Maps services. Setting up Google My Business is easy and will benefit your business from the start.
Another great tool for local pest control companies is using the Moz Keyword Explorer. This tool allows you to do research for pest control keywords. It lets you analyze keywords for how much search volume they get. The Moz Keyword Explorer also tells you how difficult a keyword will be to rank for.
The third tool that we recommend for local pest control companies is the Google Search Console. This tool is easy to use, and allows you to find out many factors about your site. It lets you know which sites link to your site, as well as any spam and junk that is found on your website. It really is a great tool. And, just like the other two tools above, it is free. You just need to sign up for it.
The final tool that can really help your pest control company is Google Analytics. Google Analytics helps you analyze how visitors interact with your website. It tells you important information such as bounce rate and the devices that the visitors are accessing your site from.
What Happens When You Google Pest Control?
Pest control keywords are not hard to come by. As we have discussed above, doing keyword research for your pest control business can help rank your site. So, what happens when you Google pest control? Chances are, you will receive a few ads first. These ads are from search engine marketing. Search engine marketing is a very effective way to grow your business if you have the budget for it. We will take a deeper look at search engine marketing, and how it helps you grow your business.
Search Engine Marketing
As mentioned before, search engine marketing is a very effective strategy. What does it do? It uses paid advertising that appears on the search engine results page. The advertiser bids on a keyword, and thus has an opportunity for their site to appear as one of the top results. So if someone bids for pest control keywords, they will be at the top of the Google pest control keyword results.
Now, the pricing of these keywords varies. Pest control keywords are different. Someone can search “how to remove rodents yourself”, while someone else searches for “exterminator” and they can still end up at the same result. This is through the power of search engine marketing. Search engine marketing lets advertisers bid for keywords, and allows them to position those ads in front of customers who are ready to buy their product or user their service.
While we have just discussed search engine marketing, we need to go over organic results as well. Organic results are the nemesis of search engine marketing. Plus, organic results can take some time to work. Essentially, you use SEO to achieve organic results. There is no payment involved. The opposite goes for search engine marketing. Organic results involve the use of pest control keywords to a greater extent than search engine marketing. This time around, we are not bidding for a keyword. Instead, we are placing the keyword strategically on our site in order to increase its ranking. There are other methods that can also be used to increase ranking organically.
One other way is to do internal link building. Internal link building is a very important process in SEO. Basically, your goal is to get other sites to link to your site. This can be done in a few ways. First, you can send them a message, asking if they want to have an external link to your site. Or, you can link your site to theirs, and see if they do the same. If you wanted to prepare your site, so that others can link to it, here’s what you can do. Write good content, that provides information about the topic at hand. This way, other sites looking to provide contextual information will link their pages to yours.
Once the Google algorithm sees this, they will know your site is a good site. Your ranking on the search engine results page will thus increase. One thing you should be careful is of shady websites linking to yours. Google is smart. They look at what types of sites link to each other. If an untrustworthy website links to yours, you won’t achieve a higher ranking. And this is not 100% in your control! What a shame it would be if that happened.
Here is a way you can increase your internal links by yourself, with no other site needed. You can create a social media site for your local pest control company. And, here you can create links to your website. It is, in a way, considered an internal link. Facebook, Instagram, and Twitter are not considered untrustworthy by Google. So, a link from there to your site would not be shot down by Google’s algorithm. This is a form of social media SEO. Social media SEO is a great way to promote your site, especially if you already have an account made.
So, when you Google pest control, you now know why some results appear in the order they do.
Your Local Pest Control Company
Will your local pest control company rank high? Well, it all depends on how your SEO is. As we have discussed above, you can achieve high rankings in two ways. Some decide to pay for their rankings, and others decide to attempt to achieve organic results. A local pest control company will benefit from the use of Google My Business, greatly. Remember, once you set up a profile with Google My Business, everyone can read reviews that have been posted about your company. But, it is one of the best ways to drive traffic to your service.
Having a brick and mortar location if you are a local pest control company in 2021 can be tough. As the pandemic restrictions ease up, many people are still searching for services online only. If your business can migrate to online only, it can cut costs, while still keeping the same amount of service employees. SEO is one of the ways that make that possible.
The Future of Pest Control Keywords
Pest control has been around for a long time. It will continue to be around for an even longer period of time. It is an essential business. And pest control keywords are essential to a pest control business website. With the right tools, pest control businesses can make their websites rank high. We have discussed many ways to do so, including search engine marketing and organic results. Whichever way you choose, you can make great strides. Your business will thrive, and online traffic will increase. Keywords will always be an important aspect of SEO, as they have been in the past. As long as you stay up to date with the latest algorithms, your pest control business will have no issue being optimized for the future.
- How to optimize my pest control website?
- What is a keyword for pest control?
- What is search engine marketing?
- Do organic results take a while to achieve?
- How do I use keywords to help my pest control website?