What is SEO?

What is SEO? SEO stands for search engine optimization, which is a fundamental part of having an online presence and ensuring online success. Understanding how SEO works is important to growing your website and making sure you appear at the top of search results. A successful SEO strategy includes many components, which we will explore in-depth in this article. We will also discuss SEO best practices, the importance of SEO, the different types of SEO, and more.

what is search engine optimization

What Does SEO Mean?

Search engine optimization, or SEO, is how websites can increase the quality and quantity of their website traffic from search engines. This happens mainly by increasing the website’s ranking in search engines like Google or Bing. When you optimize your website for search engines, you aim to get a higher search engine ranking in order to generate more organic traffic to your website. In the age of digital marketing, SEO is fundamental to online success. 

Importance of Search Engine Optimization

The majority of online users do not scroll past the first page of search engine results when looking something up online. That is why having your website appear higher on result pages is important. If your site does not appear on the first page of results, it probably won’t be seen or found by many people. The better the ranking, the higher your website will appear and the more traffic you will generate. With a smart SEO strategy, your business or brand will enjoy increased visibility, which is the first step to driving traffic and converting sales.

Search engines look at some main factors when ranking a website, such as the quality and authority of a website. It is important that your website builds on these factors as an important step in search engine optimization.


One of the best ways to boost your website’s SEO ranking is by creating high-quality content that is original, informative, and accurate. Search engines look for sites that provide unique and shareable content. Creating content not only improves your searchability, but it’s also an efficient way of building out your website. When you provide relevant content, that also shows that you are a credible source and it helps increase your authority too.


Search engines want to promote websites that are credible and trustworthy. Your website can gain authority when more people visit it. High traffic and engagement results in a higher ranking for your website. When other websites link to your website, that also builds your authority, which is why link building is an important strategy. Additionally, the better you optimize SEO for your website, the more you can gain authority over your competitors and their website. 

seo meaning

Types of SEO

There are different types of SEO that are all equally important, so you should have a good grasp on each type in order to fully optimize them. The four types of SEO — on-page SEO, off-page SEO, technical SEO, and local SEO—should all be incorporated in a successful SEO strategy.  

On-Page SEO

On-page SEO is the practice of directly optimizing the content on your web pages that will face your consumers. This type of SEO consists of creating content such as blog posts and incorporating relevant keywords. When you write blog posts, you should always use the proper titles, tags, and headlines while sprinkling in keywords. There are several differences between on-page SEO and off-page SEO, which we’ll discuss next. 

Off-Page SEO

As the name suggests, off-page SEO includes the factors that aren’t seen directly on the page. Off-page SEO refers to the SEO efforts made outside your website. A main factor of off-page SEO is link building. When you link to other websites in your content, it tells search engines that your content is authoritative, credible, and trustworthy. Similarly, you also want other websites to link to your content as well, since that will indicate to search engines that your website is reliable and contains high-quality content.

When you create a vast network of inbound and outbound links, search engines are more inclined to list your website as a top search result. Another way to boost your off-page SEO is with active social media accounts. When you have a strong social media presence, you will gain a solid following. When people follow and interact with your social media on various platforms, that will naturally drive engagement and traffic to your website and help boost your products and services for your business.

search engine optimization

Technical SEO

When you improve technical aspects of your website to get a higher ranking on search engines, that is technical SEO. Any SEO task that doesn’t relate to creating content can be considered technical SEO. An example of technical SEO is the user experience, which consists of page speed and load times, as well as how easy your website is to use and navigate. You want your website to load quickly for users because if it takes too long, people might give up and go to a competing website.

Optimizing your site for technical SEO also decreases bounce rate. Bounce rate is an important factor search engines take in when ranking search engines. Your website should have structured data so that search engines can quickly tell what kind of information your website presents. For similar reasons, you also want your website to include an XML sitemap that lists all the pages on your website. Another example of technical SEO is having a mobile-friendly version of your website. 

Local SEO

When you optimize local SEO, you are focusing on reaching customers and increasing visibility in a targeted geographic area. This type of SEO is important for local businesses that have a brick-and-mortar location. Local SEO can increase both web traffic and foot traffic. Targeting local SEO can help your website and business rank first when a customer in your area does a search. Using local SEO can help you increase traffic for the specific cities, suburbs, or neighborhoods that you wish to target and serve. An example of utilizing local SEO is with a Google My Business page, which appears at the top of a Google search and includes information such as your hours, location, phone number, and website. 


How Does SEO Work?

The SEO process can be a bit overwhelming, which is why our SEO experts at SEO Design Chicago are ready to help you navigate the search engine optimization journey. Here is a basic overview of how you can optimize your website. 

Keyword Research

Keywords are the words and phrases people type into search engines when they are looking something up. You want to figure out which keywords are relevant to your business and content. Then, include them strategically throughout your content so that search engines pick up on them.

Before you start creating content, you should conduct keyword research to see what are popular keywords that relate to your products and services. These keywords, which should have enough search volume to be worth targeting, will help send traffic to your site by being picked up by search engines. The specialized SEO team at SEO Design Chicago can help not only research and select the best target keywords for your website, but they can also help you develop and implement a keyword strategy based on the keywords and your goals for your business and website.

Content Creation

Content creation is a key part of search engine optimization. Once you know which keywords you want to incorporate in your content, you should do some research to see what type of content currently ranks for the keywords you also want to include. You can use this research as inspiration for content you can create. It can also give you an idea of pages you can create that are different or better.

While you want to create high-quality content, you also want to be sure to optimize the content. In addition to including keywords naturally throughout your content, another way to optimize the content is by optimizing the meta title tag and meta description. The title tag and meta description should include keywords, while also telling search engines what your web page is about. 

Off-Page Optimization

Once you’ve created your content, you then want to promote the content and share it so that people can find it and visit your website. The number of inbound links to the site is a strong indicator of the quality of your website. When another website links to your site, it signals a vote of confidence to search engines that your site contains quality content. Getting links to your site shows search engines that people can trust your website and that you create content that people want to see. Link building adds credibility to your website and helps you rank higher.

what is seo

User Experience

Aside from quality content creation, search engines also look at user experience as a measure of trustworthy and reliable websites. It’s important to create a good user experience by ensuring your site is easy to use. The user-friendly experience should include intuitive navigation so that people can quickly and easily find the content they are looking for. Another aspect of user experience is having your website be mobile responsive. This means that they can be accessed easily without problems, no matter which device and browser people use. Your website should have quick load times and page speed. Slow loading sites can frustrate users and cause them to leave, which is a factor that can actually hurt your website rankings.

If you need help developing an SEO strategy that works for you, our SEO specialists at SEO Design Chicago are ready to assist!

Contact Us Today!

Call Now