Chiropractic SEO: Everything You Need To Know
This article will tell you everything you need to know about chiropractic SEO. We will also discuss chiropractic marketing tools and chiropractic ads.
You’re most likely here because you’re a chiropractor who is wondering if you can use SEO to help find more patients for your practice. You are the expert in performing adjustments, but we are the experts in performing search engine optimization. But what is SEO? And how can it help a chiropractor?
What is SEO?
SEO is an acronym that stands for search engine optimization. Search engine optimization is the means by which websites increase both the quantity and quality of their website traffic by increasing a website’s ranking in search engines. The goal of SEO is to gain a higher search engine ranking and more organic traffic for a website.
How Can SEO Help a Chiropractic Practice?
Are you hoping to find more local clients for your chiropractic practice? Hiring an SEO agency like SEO Design Chicago can help you find potential patients for your practice from Google and other search engines and send them directly into your office.
As you probably already know, the chiropractic industry in the United States is incredibly large and growing every day. Did you know that chiropractors treat more than 27 million Americans annually? A chiropractic adjustment is performed about one million times every business day in the United States. If you use SEO, you can attract some more of that business for your practice.
Now, go Google your city or town and the word “chiropractors” to see how many results you get. Are you at the top of the search engine results page? If you’re not, an SEO agency like SEO Design Chicago can help you get there.
When someone is in pain and desperately needing an adjustment, where do they go? They head to the internet. If someone types “chiropractor near me” into Google, we can help you be one of the first options on the search engine results page.
Steps for Excellent Chiropractic SEO
The first step an SEO agency will take is to perform an audit of your chiropractic practice online. We’ll read all the content currently on the internet relating to your practice and see where your website stands in the search rankings. Then, we can determine the next steps necessary to help you reach your goals.
The next step is to determine which keywords to use on your website to capture new web traffic from search engines. We can use tools like the Google Keyword Planner to find the keywords that will work best for your location and your specific practice.
After keyword research, an SEO agency will go through each web page of your website and make sure it’s optimized as well as possible for search engines. We’ll make sure it is up to the highest possible current SEO standard and in accordance with Google’s Terms of Service. Maybe your homepage was optimized when your website was first built, but the rest of your web pages were not. You could be losing out on search traffic! An SEO agency can help see the problem and fix it.
Google My Business and Other Local SEO
One of the best practices we recommend for chiropractic SEO is creating and maintaining a Google My Business page. This ensures that your practice will be found on Google Maps by local potential patients. It is also important to make sure your practice has pages on review websites like Yelp and Healthgrades. Doing so will improve your search ranking, and also give potential patients a new place to find your practice. If your practice already has pages on these websites, we can cull through your reviews for you to find and fix any negative ones. We can also help you update your pages with new photography and details, including keywords.
When a potential patient is looking for a new chiropractor, they want to feel like they can trust the chiropractor they choose. That’s where reviews come in. Excellent ratings on websites like Google and Yelp can help convert potential patients into patients in your office. Lots of positive reviews will also help your search engine ranking! An SEO agency can also help you obtain reviews to post on your own website from current patients. Reviews are a trust signal that let the potential patient know they can trust your practice.
Whether it’s new photos of your office and staff for your website, or a blog about the latest chiropractic news, we can help you create content for your website to launch you to the top of the search engine results page.
Did you know having a blog on your website is one of the best ways to help improve your SEO? Make sure to regularly create blog posts about the latest news in the chiropractic world and about your practice. Search engines like new content. But make sure it is high quality content! Though many SEO agencies focus on just the technical aspects of search rankings, experts like the ones at SEO Design Chicago know that the quality of your content also matters.
These days, search engines aren’t just looking for keywords to determine your search ranking. Google also looks at your website’s user experience and features like the loading speed. Did you know a slow loading speed can negatively affect your website’s search ranking? An SEO agency can analyze and improve your website’s user experience. It will be better not only for your search ranking, but for your customers.
Make It Mobile
If your website isn’t already optimized for mobile phones, it’s time to update it. More people are using their phones than ever to look at the internet than desktop computers. You could be losing out on valuable business if your website isn’t optimized for mobile, and not even know it.
An SEO agency like SEO Design Chicago will not only optimize your website for you, but will help you continue to monitor your progress. The world of SEO is always changing, and we can make sure to keep you on top of the search rankings by regularly checking in on how your website is doing. We can identify any problems as they arise and
Chiropractic Marketing Tools
In addition to utilizing chiropractic SEO, there are several additional marketing tools the experts at SEO Design Chicago recommend for chiropractors.
Another (free!) marketing tool for chiropractors to utilize is social media. Everyone is constantly on Facebook, Instagram, and Twitter these days. If your practice doesn’t already have pages on all of those platforms, an SEO agency can help you create them. Social media is a great tool for keeping in touch with current patients, and also to help find new ones. An SEO agency can also help you create content for your social media channels, from custom photos and videos, to writing your posts for you!
If you don’t already have an email newsletter, now is the time to start sending one! Make sure to obtain email addresses from your current patients and regularly send out an email with offers, deals, reminders, news about your practice, the latest studies about the effectiveness of chiropractic medicine, the options are endless.
Are you ready to take the next step from chiropractic SEO to chiropractic ads? If you’d like to find even more potential patients for your practice, SEO Design Chicago can help you place chiropractic ads on the internet.
We recommend utilizing an expert digital advertising agency to help you with your ads because there are several restrictions that vary from state to state on medical ads on social media and the internet. Chiropractors like other doctors must be HIPAA compliant.
One method of advertising we recommend for chiropractic practices is pay-per-click advertising. The best part about using Google Ads campaigns is you only pay when your ad is displayed and someone clicks on it.
We can help you use Google Ads to find more patients. How does it work?
First, write a text ad that tells people all about the chiropractic services you offer. Then, select relevant keywords to your practice that people will search on Google. When someone searches those keywords in your area, you want them to find your practice. Last, set your daily budget. You only pay per click! Google lets you set a monthly max, so you’ll never go over your advertising budget. It also doesn’t require a contract, so you can stop your ads at any time and for any reason.
Though there is no shortage of the amount of ads available for a chiropractor to utilize, a web agency is your best bet to help you determine the best strategy for your practice.
Contact SEO Design Chicago today
For help with chiropractic SEO, ads, or marketing, call SEO Design Chicago today. We have worked with several chiropractor clients in the past and have the experience necessary to help draw more attention, web traffic, and patients to your business!