Did you know that your social media presence (or lack thereof) can have a real impact on your SEO? We all know that your website’s search ranking is important for your online visibility, but you may not know how to boost your SEO campaign by using social media. Social media also gives you an alternative to search engines to get more traffic. In this article, we will discuss practical social media tips for SEO marketing. These are the best tips for how to use social media to boost SEO.
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How Social Media Affects SEO
Though social media is not a Google ranking factor, the links you share across your various social media platforms increase brand exposure. For example, social media profiles consistently rank among the top search results and according to Google Analytics, they can be an important source of web traffic. There are six main ways that social media indirectly affects SEO:
- Improve online visibility
- Increase organic traffic to your website
- Extensive distribution of content
- Longer lifespan for your posts
- Increase brand awareness and reputation
- Boosts Local SEO
At the end of the day, even if social media doesn’t directly affect your search rankings, there are plenty of ways you can use social media tips to boost your SEO.
Tips for How to Use Social Media to Boost SEO
These are the best tips for how to use social media to boost your search ranking:
Know Your SEO Score
The first step of any SEO strategy is to know where you currently stand, so find out what your SEO score is and use it to improve your overall strategy.
Keep Your Social Media Profiles Updated
Since we know that social media accounts can show up if someone Googles your company, it is important to keep your profiles updated with the most recent and best information about your business.
Add Keywords to Your Profile and Posts
There is another way that social media and SEO are linked. Just like you use keywords in your website content, you can also integrate important, relevant keywords into your social media profile and posts. And add as many details as possible. This will help people find your accounts.
Make Your Website Content Easy to Share on Social Media
Make it simple for your website visitors to share your content on social media by adding social sharing buttons or quick-copy links. (But bonus tip: don’t just stick these buttons at the bottom of each page. Not every website visitor is going to make it that far. Display them prominently at the top!)
Utilize the Facebook Pixel
If you are not using the Facebook Pixel, you should be. The Facebook Pixel is a piece of code that you place on your website. It collects data that helps you track conversions from your Facebook ads, optimize your ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. If you need assistance, simply download the Facebook Pixel Helper Chrome Extension onto your browser.
Look at Your Social Feeds for Content Ideas
If you’re having trouble coming up with ideas for fresh website content, just look at your social media feeds. Which content has proven popular in the past? This can help you brainstorm ideas for new content.
Encourage Others to Share Your Website Content
A large amount of shares on social media can build a buzz online. That is why it is important for you to not only share your content, but encourage others to do the same. For example, you can mention someone in an Instagram story linking to some content they might like and also feel is worthy of sharing.
Add Plenty of Links Back to Your Site
Instagram and other social media platforms allow you to add a link to your profiles, so make sure you take advantage and add a link back to your website. This is an instant way to boost your SEO. (Just make sure you use a link shortener.)
Add More Connections on Social Media
The wider your network, the more people who are seeing and sharing your content, and the more likely you are to boost your SEO. For example, don’t be afraid to send out plenty of LinkedIn invitations (even if some of your LinkedIn invitations get ignored.)
Prevent Takeover Attacks
Search engines trust companies that are reputable. It is important to make sure that not just your website is safe and secure, but your social media accounts, too. That is why you will need to detect and prevent account takeover attacks.
Additional Social Media Tips to Boost Your Business
There are additional ways to boost your social media:
Measure Your Social Media Conversion Rate
It’s important not just to post on social media, but also to measure your social media conversion rate in order to track your progress.
Sell Merchandise Directly on Social Media
Advertise on Social Media
If you want to boost your online presence, you will want to consider advertising on social media. For example, you can consider CPM (cost per mille) advertising on Facebook and other platforms or utilize YouTube TrueView In-Stream Ads. The options are endless.
Consider Holding a Contest
A contest promotion is an excellent marketing idea to grow your social media accounts. For example, you can offer a promotion in exchange for whoever comes up with the best caption for a photo you post on Instagram.
Social Media and SEO Services at SEO Design Chicago
SEO Design Chicago is a full-service digital marketing agency that offers both expert search engine optimization and social media services. Contact us today to learn more about how we can help you use social media to boost SEO!
- How does social media affect SEO?
- What are some ways that social media affects search ranking?
- Is social media a Google ranking factor?
- What are some tips for using social media to boost SEO?
- What is the Facebook Pixel Helper?