Nail salons can be found in every city, state, and mall across the country. They are also seen in many countries with different techniques and styles. So how can your nail salon stand out from the competition in such a saturated market? The most important thing is to first make sure you are providing high quality service. After that how can you reach more clients and reach more awareness in your market?
Nail Salon Marketing
The answer lies in having a well-marketed product. A product that is seen by the right people at the right time. To ensure that your nail salon is being marketed adequately consider the following question:
- What are your current strategies?
- What makes your nail salon different from others?
These questions are paramount to your success because the answers will be the points that you market. They will be the anthem that your store will sing in the form of social media ads, video ads, and content such as blogs.
Nail Salon Website Design
Every nail salon’s website should have a high quality, user friendly web design. Common elements of web design are layout, content, formatting, and graphic design. If you don’t already have one, you should consider hiring a nail salon website builder. In the alternative, you could learn to create a website with a simple WordPress theme and color palette.
Nail salon website design does not need to be complex, but you may need some web development skills if you want to incorporate more advanced features, such as a scheduling or an online store. Even if you already have a good website, it won’t be seen by your target audience if it is not SEO optimized.
Before moving on onto SEO marketing tips, it’s important to take a look at what SEO actually is and why you need to make use of it.
What is SEO for Nail Salons?
SEO stands for search engine optimization and is what helps your ads land on the first page of search engine results page or SERP. This can be landing on the top of the Google search engine for example. It’s also what is interwoven into your ads, Google Maps, and into your site or social media content. SEO has been proven to be an effective digital marketing strategy which is why businesses continually focus on improving their SEO.
SEO helps your business make improvements in order to reach as many relevant people as possible. The word relevant is important because you want to make sure you are providing a service or advertising a business that a person is in need or will potentially want and be enticed by. In short, if your business is among the first to appear on the search engine results page, there’s a good chance customers will consider you over your competitors.
SEO Ranking Factors
In order to appear at the top of the Google search engine there are some factors to consider. This will help your website rank higher which gives the opportunity to be seen by more people. Here are some factors to consider and some tips to help improve your SEO:
These are factors that have to do with your company website’s domain name. These include starting your domain name with your target keywords. Websites that do this will have an advantage over ones that don’t. It’s also important to keep your domain name for longer periods of time so that it will appear legitimate.
Web Page Factors
This part has to do with your pages on your website. Pages include titles, H1, H2, and in some cases H3 and H4 tags. Title tags that start with a keyword tend to perform better than title tags with the keyword towards the end of the tag. These heading tags are important because they direct people and generate traffic to your website. Make sure you keep these heading tags short.
This one is a great way to build allies and business relationships. Backlinks are links to your website from another website or page. This is a powerful way to rank higher when you have more backlinks and when they are from older more established websites.
For backlinks it’s important not to try to beat the system by using a faulty or spammy website to produce backlinks for your website. Google can detect this and it can severely damage your reputable as well as your ranking.
Links to Other Websites
Linking out to other blogs is critical to growth. This helps establish credibility that what your website is talking about is legitimate and also helps the reader with more in-depth results if they choose to click the said links.
While backlinks and external links are important, it’s also a great idea to include internal links in your website content. This allows the user to navigate easily and enhances the user experience.
Including internal links and external links in articles throughout your website is also part of what is known as on-page SEO or also technical SEO. On-page SEO is an imperative operation when it comes to improving your overall SEO.
SEO Marketing Tips for Your Nail Salon
In order to market your nail salon using SEO you will need to make sure that there are no other factors inhibiting your customers from reaching and staying on your website to learn more about your nail salon. Essentially, your SEO strategy revolves around choosing effective keywords to implement into your website. There are some resources that can help you find out which keywords will work best. Some of those resources include Keyword Finder, a keyword research tool from Moz, and a keyword research strategy from SEO Design Chicago.
Use Local SEO
Nail salons are typically a local establishment. This can work to your benefit because it allows you to take advantage of keywords that only pertain to your city or area. This is why you need to utilize Local SEO.
One of the best steps to take is to make sure that your business is included in Google Maps and Google My Business pages online. If someone is looking for a nail salon chances are they won’t travel out of their area to find one. Listing your service on Google My Business allows your nail salon to come up when someone searches your city’s name or even street.
Reviews on Local Websites
Another way to have your website rank higher on search engines is to have existing clients leave reviews on local review sites like Yelp or Trustpilot. This grants your business credibility and will also bring people onto your website if there are links attached to the reviews. This is an easy way to request honest feedback as well as optimize your website or social media site.
Use Optimized Blogs
It’s common to see a blog tab on any website you go on. They provide insight into your business and they also allow more optimization opportunities. Your nail salon can have a blog that highlights different techniques that your salon uses or highlights some of your employees.
If your nail salon gives back to the community this would be great subject matter as well. The key when using blogs is to insert appropriate keywords often. You don’t want to bombard your article with repetition but you do want to make a point to leave no doubt as to what your blog is about.
Use Optimized Video
In addition to using blogs to lead more people to your website and also to improve your rankings, make use of these SEO marketing tips. You can use videos that are optimized. The following are ways that you can optimize your videos:
- Use keywords in your title
- Rename your video file using a target keyword
- Tag your video with target keywords
- Insert transcript into your description and make sure to add those target keywords
40% of people abandon a website that takes more than 3 seconds to load. This is a big clue that your website must be user friendly because without it users will abandon ship and this will affect your rankings as well. Not only does this involve the website loading speed but it also involves how easy it is to navigate and use in general.
Besides using exact keywords, you will want to incorporate some topical keywords as well since Google can also associate your topical keyword search terms. This will also help your content flow more naturally.
This is a big one in today’s day and age. Many people prefer to surf the web on their phones or tablets so it’s necessary for your website to open easily and for users to navigate your mobile website as well. Google is now reportedly indexing mobile-optimized pages first before desktop sites.
Examples of Nail Salon Marketing
For nail salons and many service businesses, word of mouth is important and one of the best techniques used to market your business. One way to enhance this is to create content that your customers can share online in addition to the literal word of mouth. Here are some examples of what your nail salon can do:
- Contests that involve sharing your social media pages
- Sharing pictures of some of your nail work
- Re-sharing happy customer pictures and social media posts
- Video tour of your facilities
- Sharing some of your favorite nail artists
Contact SEO Design Chicago Today
Optimizing your nail salon’s website using SEO should be a top priority. There are many competitors and options for consumers but you want your nail salon to have a chance and for the potential clients to try your services. SEO Design Chicago can help with your search engine optimization efforts.
When you increase a website’s visibility and search presence, this leads to an increase of sales, profitability, and leads for your website. Contact SEO Design Chicago today to learn more about our salon marketing services!