Need help marketing your personal training business? This article will tell you everything you need to know about marketing for personal trainers. If you’re a personal trainer looking for marketing help, look no further. We’ll break down how SEO can help you as a personal trainer, and more.
Marketing for Personal Trainers
There are many effective marketing strategies that a personal trainer can use to grow his or her small business. Because the health and fitness industry has grown tremendously over the past few years, it is imperative to have a strong, clear business and marketing strategy to succeed in such a competitive industry. Marketing is extremely important for personal trainers, these days more than ever.
Some marketing ideas for personal trainers include writing a fitness blog, emailing current and potential clients, and engaging with users through social media. The main thing that all of these different marketing strategies have in common is the goal of increasing website traffic and brand awareness. This goal is called search engine optimization (SEO). Essentially, SEO is the process of making improvements to your business in order to reach as many people as possible, whether that is focusing on using keywords or advertisements to improve your search results.
In this article, you will learn how to create your own SEO strategy and SEO services and strategies specific to small businesses.
SEO Strategy for Personal Trainers
What exactly is an SEO strategy? Basically, an SEO strategy refers to the entire process of planning, outlining, and applying steps that are meant to improve your search engine result rankings. You will know if your SEO strategy is successful because you will see an increase in website traffic and customers.
Follow these simple steps to create an effective SEO strategy that will make your personal training business flourish:
Step 1: Determine who your target audience is
Figuring out who your target audience is imperative to creating a successful SEO strategy. You need to know what kinds of people you are trying to reach out to in order to create content that will appeal to them. Usually, you define your target audience by determining their age, gender, geographic locations, and their needs. As a personal trainer, your target audience will most likely be people who commonly use the gym and people who enjoy health and fitness.
Step 2: Define effective keywords
Basically, keywords are the words and phrases that people commonly type into the search engine. Essentially, your SEO strategy revolves around choosing effective keywords to implement into your website. For example, let’s say that you have a health and fitness blog on your personal trainer business website. In your blog, you will want to use keywords throughout your various articles. By using keywords, you are increasing your website visibility. If people search for “good workouts at home to stay fit and healthy,” you want your website to appear at the top of their search engine results. If you need help figuring out what keywords would work well for your business, you can use a helpful resource called Keyword Finder.
Step 3: Analyze your competitors
No matter what industry you are in, it’s always a good idea to know who your competitors are. All you have to do is take a quick look at their website and social media pages to get a sense of who they are as a business. You might even come up with ideas for your own business after seeing what your competitors are up to. In addition, knowing who your competition is can help you create a unique business strategy. If your website and social media pages look the exact same as your competitors’ websites and social media pages, you need to change your business plan to make your business stand out above the rest.
Step 4: Look at Google’s first page
It is very easy and simple to look at Google’s first page. All you need to do is type one of the keywords that you found during your keyword search. For example, type in “personal trainer” and see what you find. Look at the top ten search results and write down any patterns that you see. For example, one pattern you might notice is that the search results all have to do with fitness. Although this step is not necessarily mandatory to create a successful SEO strategy, it is a very quick and easy step to see what your competitors are up to.
Step 5: Create a hook
An effective hook will reel viewers in, making them want to click on your website and learn more. A hook can be as simple as creating an interesting title or including a relevant photo. Essentially, the hook will act as the “wow factor,” making your site stand out above the rest. Whatever your hook might be, make sure that you have your target audience in mind while creating it.
Step 6: Create interesting content
Having great content isn’t all about having a well-written blog or article posts. Yes, that is part of it, but there is so much more to it. Adding visuals to your written content will completely elevate your content, making your audience want to actually engage with your website. Some effective visuals include graphs, charts, photos, videos, and banners. If you want to create interesting and engaging content for your audience, you have two choices: you can either create the content yourself, following these simple steps. Or you can let the professionals, at an agency like SEO Design Chicago, handle the content creation. No matter what road you decide to turn down, just make sure to constantly update and improve your content.
Step 7: Build links
On your website, you will most likely have multiple pages. For example, you might have “About Me,” “Services,” “Blog,” “Q&A,” and “Testimonial” pages. A way to connect the various pages on your website is by building links. There are two types of links: internal and external links. An external link will direct users to a web page that is not on your business website. An internal link will direct users to another page that is on your site. The following is an example of an internal link. If you are writing about a variety of services that are commonly provided by personal trainers, you can easily link your “Services” page in that specific article. Doing so will allow users to explore your business and spend more time on your website.
Small Business SEO Services for Personal Trainers
When you first think of SEO, you might think that it only applies to large businesses. On the contrary, there are many SEO strategies that will work for small or local businesses. Here are some effective small business SEO strategies that you can immediately implement as a marketing tool for your personal training business today:
Optimize and categorize your website pages
As mentioned earlier, your website contains multiple pages. There are pages like the “About” and “Services” pages that are important to your business. In addition, there are content pages that provide useful information to your target audience. For example, content pages could mean a “Blog” page that you regularly publish informative articles on. One of your main goals is to optimize your website. In order to do that, you need to know how to properly place your business in a category. Categorizing your website pages will help local search engines understand what your business has to offer.
Create a local places page
Most likely, people are not going to travel thousands of miles to use your business’ services. That is why you need to attract local customers to your website. You can do this by claiming your business in the Local Places. Once you claim your business website on Google, you have created a local citation. Google uses your local citation in its search ranking algorithm to determine how relevant a certain web page or business is. In a study done by Vendasta, they found that claiming your local business can improve your overall online presence by 277%.
Create mobile landing pages
People don’t just use their computers to search things up online anymore. They also use their phones to look things up. This is why you need to build your website in a way where it can load on a mobile device and not just on a computer. Mobile landing pages are a little bit different from desktop landing pages. Because your space is limited on a mobile device screen, you want to focus on the content rather than the design. Yes, you can still have design elements; but, don’t sacrifice your informative, important content for a gigantic picture.
Look at low budget branding
Branding refers to things like your logo and tagline. If money is an issue or concern for you, but you still want to brand your business, there are many low budget branding options out there. Some options include actively posting on social media and sharing your expertise online.
Be active on social media
So many people are active on social media. Therefore, social media is the perfect place to increase brand awareness. By actively posting on social media and engaging with followers, you will always stay at the front of people’s minds. Some of the most popular social media platforms are Instagram, Facebook, LinkedIn, Twitter, Pinterest, and Snapchat. Always have your target audience in mind by asking yourself, “Is this what my target audience wants to see?”
Need Help with Personal Trainers’ Marketing?
Now that you know what an SEO strategy entails and what types of strategies will work for a small business like personal trainers, it’s time to apply what you’ve learned. Take a look at your website and see if and where you need to make improvements. Or, if you are a new, up-and-coming small business, use these strategies to start off your business on the right foot. Reach out to SEO Design Chicago today and we will help you with all of your SEO needs.