This article will tell you everything you need to know about enterprise SEO, including what it is and how it differs from traditional SEO. We will also discuss enterprise SEO tools, enterprise SEO services, and enterprise SEO agencies.
In this section, we’ll tell you what enterprise SEO is and how it differs from traditional SEO.
What is Enterprise SEO?
Enterprise SEO is large-scale search engine optimization for large businesses or corporations. It is a strategic approach by SEO experts to help large businesses rank highly in search engine results pages. Large corporations and businesses require a more substantial SEO strategy than small businesses. Enterprise SEO also often involves optimizing several websites regularly while also please the shareholders and corporate boards of large companies. This differs from traditional SEO, of which the sole focus is to drive quality traffic to a website through search engines.
How is Enterprise SEO different from Traditional SEO?
There are three main ways that enterprise SEO differs from traditional SEO: scope, keywords, and innovation.
The pure scope of the amount of work enterprise SEO encompasses is much larger than that of traditional SEO. Some of the strategies that enterprise SEO might include that traditional SEO most likely won’t are:
Site Speed Optimization
While a small business might only need to utilize a few keywords to optimize their site for search engines, for a corporation it’s very different. Starbucks, for example, will need to optimize their websites for every city and town in which they have a location. By definition, enterprise SEO takes a lot more work than traditional SEO.
Search engine algorithms are constantly changing. An agency that provides enterprise SEO is capable of staying on top of the evolving aspects of search engines, and adjust websites accordingly.
Enterprise SEO Tools
A large company that wants to perform enterprise SEO, or wants to have enterprise SEO performed for them, needs tools to help them. Here are some of the tools we recommend.
seoClarity is a complete enterprise SEO tool. It allows a company to create a customizable dashboard that an entire marketing team can use, whether external or internal, or both. It also helps you perform audits of your site, and deep crawls to help you detect duplicate content (a big SEO no-no) and site errors.
We also recommend seoClarity because it offers a “Local Clarity” tool that lets you take advantage of local keywords. You can also use “Keyword Clarity” function to discover which of your domain pages can make the biggest SEO gains right away. The “Link Clarity” tool will show you which of your pages need inbound links, and can alert you to broken links (another big no-no.)
Linkdex offers excellent link-building tools (hence the name.) In addition to seeing which domains link to your web pages, and also the web pages of your competitors, we recommend that you write down notes for each link you are cultivating to show your team where you’re at.
One of the best benefits of Linkdex is a task management capability. It allows you to assign separate SEO tasks from one dashboard. Linkdex also offers tracking and forecasting tools to help you see which optimization changes will help you the most.
BrightEdge is the platform we recommend for companies without lots of SEO expertise. It offers a tool called “Share of Voice,” which shows you your overall measure of visibility online. It also provides in-depth analysis of your competitors. BrightEdge offers tools to see which keywords are driving your competitors’ success.
Conductor Searchlight provides you with a daily and complete snapshot of your search rankings. It also shows you which content is in the highest demand, which helps you create and promote content to improve your rankings. Conductor Searchlight also helps you see easy changes you can make to improve your page rankings. However, Conductor Searchlight is not recommended as a platform for beginners.
Ahrefs is a tool that shows you the number of backlinks to your domain, the page each link points to, the time when each link was last seen and social signals associated with each inbound link. It lets you see which pages receive the most inbound links, which days you earned the most backlinks, and identify broken links quickly (so you can fix them faster.)
We recommend the paid version of SEMrush. It shows you the position in which a keyword ranks, estimates how much traffic the keyword is driving to your website, and provides you with the keyword’s search volume.
Screaming Frog is a tool that crawls your web pages to find broken links and any canonical issues that may exist on your website. You can also tell Screaming Frog which sites you’d like to link with. It will then crawl their pages for broken links so you can contact the site and ask for one of your links to replace the broken one.
WebPageTest is a tool you can use to test your website’s loading speed. Loading speed is becoming an increasingly important factor in search engine’s algorithms. Internet users do not like slow-loading websites. Paste links from your website into WebPageTest (which is free!) It will show you the overall load time for a web page, and also load times for specific page elements.
BrightLocal is an important tool for enterprises that depend heavily on geographical targeting. It offers an all-in-one local dashboard to track rankings on Bing, Google and Yahoo. It also helps you monitor online reviews and audit Google My Business for all of your company’s locations.
A Complete List of Enterprise SEO Services
Any excellent enterprise SEO agency will offer the following services to its clients.
Analyze Your Website
The very first service an enterprise SEO agency should provide is analysis. Before you can start embarking on a new SEO strategy, you need to see how your company ranks online versus your competitors. An enterprise website needs to be analyzed and updated on a regular basis to stay modern and compete these days.
Optimizing Your Website
The next step is to optimize your website, or perform what is known in the industry as on-page SEO. It’s important to make sure your website has a fast loading speed, is as safe and secure as possible for visitors, and edit your website’s code and structure. At this step, an enterprise SEO agency will also perform conversion rate optimization on all of your website elements.
Create New Content
Next, an enterprise SEO agency will work with you on creating excellent, relevant new content for your website. An agency like SEO Design Chicago will create well-written content full of relevant keywords and targeting your key audience. That content will help improve your website’s rankings on search engines (the ultimate goal!) This is also an opportunity to create graphics and custom photography and videography for your website. The opportunities are endless.
Optimize and Create Local Citations
An important step in any SEO strategy is to both create and optimize citations on local business pages like Yelp, Facebook, and Google My Business. First, an enterprise SEO agency will find any existing pages your company has on the websites. Then, we will audit those pages. It’s important to make sure those pages contain all the relevant information needed and are up to date. Then, we’ll create pages for your business on any of those sites that may have been missed. It’s also imperative to monitor those pages after they are created.
Monitor Your Analytics
Another service any good enterprise SEO agency will provide is to continuously monitor your website’s analytics. We can provide regular reports on your website’s progress. Also, we will monitor your competitors to make sure you’re staying ahead. It’s also important in enterprise SEO to stay on top of the changing search engine algorithms and trends. Then, we can update your website’s optimization accordingly.
And Lots More!
There are many, many other services that enterprise SEO agencies can provide large companies. It’s all up to you! A good enterprise SEO agency will work with your company to determine your needs and desires, and how we can fulfill them.
Enterprise SEO Agencies
The decision to hire an enterprise SEO agency is a big one. However, it can have a big payoff for your entire company. Enterprise SEO is necessary for any large company these days that wants to be at the top of their industry, and at the top of the search engine results page.
SEO Design Chicago is an enterprise SEO agency that can help your large company with all of its SEO needs. We can perform an analysis of where your website stands on search rankings today, then strategize with you to help you improve your search rankings in the future.
Contact SEO Design Chicago today
If it sounds like enterprise SEO is the service you’re looking for, contact SEO Design Chicago today. We are the right agency to help you with all of your enterprise SEO needs.