There are a lot of articles out there that give the same search engine optimization tips, over and over. This is not that article. In this article, we will give you the top SEO tips that you never knew you needed. Though the world of SEO is always changing, there are certain fundamental tips that remain the same. Our experts know the best SEO secrets, and we’re going to share them with you now.
20 SEO Tips That You Never Knew You Needed
These are top SEO tips from the experts at SEO Design Chicago that you never knew you needed to boost traffic to your website:
1. Time Your Content Well
Yes, of course you want to create great content. But you also need to consider which time you are posting your content and when you are promoting it on social media. (Yes, there really is a best time to publish a blog post that you want to go viral.)
2. Speed Up Your Website
Your website page speed is an extremely important factor for SEO. So, remove anything that slows down your website and speed it up to make Google (and your users) happy.
3. Avoid Free SEO Advice
A lot of SEO companies or SEO consultants will offer free advice to companies. While this might sound like a great deal, it is important to always be wary of free SEO advice. Good SEO services are worth paying for.
4. Write For Your Audience, Not Google
Gone are the days of simply utilizing some keywords to make Google happy. One of the very best SEO tips is to create valuable content for your target audience, and Google will follow.
5. Use Correct SEO Title Lengths
It is of course important to include keywords in your SEO title, but it just as important to ensure that you use the optimal length for your SEO title. So, what is the best SEO title length? Generally, the best SEO title length is between 50 and 60 characters. This ensures that searchers see the entire title of your article displayed in the SERPs.
6. Optimize Your Images
Most website owners understand that they need to optimize their text content, but it is also important to optimize the images on your website. Whatever images you are using on your website, they should all be optimized.
7. Utilize Link Building Strategies
You probably know that it is important to include internal and external links within your website content. But link building is actually a much more complicated strategy than just that. You might even utilize the skyscraper link building technique.
8. Make Sure External Links Open in a New Window
Speaking of links: make sure that your website opens external links in a new window. Otherwise, you drive traffic from your own website to another, with no way to return. The goal is to keep users on your website and clicking through your content.
9. Create Great H1 Tags
This is a simple yet obvious SEO tip, but one that is oftentimes overlooked. Every piece of content you create should have an excellent H1 tag. This is one of the first and most important things that search engines look at. Every web page on your site should have a unique H1 tag.
10. Conduct Competitor Research
In order to make sure that you aren’t missing anything, you should always conduct competitor research. These days, machine learning has made it easier than ever to conduct SEO competitor research.
11. Create Case Studies
An underutilized SEO tactic is to create case studies for your website. Case studies not only can boost your SEO, but also increase sales and drive conversions.
12. Utilize SEO Tools
There are so many amazing SEO tools out there to help you boost your search ranking (and, let’s be honest, make your job easier!) So don’t be afraid to use them. Just one example of a tool is Ahrefs. Ahrefs is used for keyword research, backlink analysis, checking domain authority, and more.
13. Check Your Domain Authority
Your domain authority is a search engine ranking score created by the website Moz that predicts how likely your website is to rank in the SERPs. If you want to know how your website ranks, you can find your domain authority on Moz, Ahrefs, or other domain authority checkers. Typically, a good domain authority is between 50 and 60.
14. Get Backlinks to Your Website
This is a tougher SEO tip because it is outside your control as a website owner, though there are certainly ways you can go about obtaining free backlinks.
15. Check Your Backlink Profile
Now that you know how to go about getting backlinks in a white-hat SEO way, you are ready to check your backlink profile. You can check your backlinks by running a backlink profile analysis using a tool like BrightEdge Backlink Management, Ahrefs, SEMrush, etc.
16. Try Guest Blogging
If you are struggling to obtain backlinks, a great way to get some excellent links is to try guest blogging. Guest blogging has the added benefit of helping you establish your voice and your brand as an authority in your industry.
17. Write Great Meta Descriptions
In order to get those clicks, you want to write an excellent meta description. Your meta description is what Google displays to searchers, which encourages them to click on your content.
18. Link to Other Great Websites
While you are hoping to obtain backlinks for your own website, be sure to link to other relevant websites that create excellent content that your audience might enjoy.
19. Avoid Common SEO Mistakes
Search engine optimization is a constantly evolving field, which means that all of us are bound to make mistakes every once in a while. However, there are some common SEO mistakes that you should be aware of so you can avoid them in the future.
20. Utilize Web Analytics
Not all SEO experts are data people, but luckily there is a lot of software out there to make it easier for you. Try using Google Analytics, Google Search Console, and other private web analytics software solutions to help you utilize web analytics.
Top SEO Tips That You Never Knew You Needed
Hopefully, these SEO tips were mostly new to you and can help you optimize your website in ways that you haven’t used before.
- What are some top SEO tips?
- How do I check my website’s domain authority?
- What is the ideal length of an SEO title?
- Should my website open external links in a new window for SEO?
- Should I link to other websites for SEO?
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