SEO & Advertising Preliminary Questions

What is Your Level of Understanding When it Comes to SEO?*

What web platform are you currently using?*

(WordPress, Shopify, Drupal, Weebly, Wix, Squarespace, HTML5, other)

Who is Your Ideal Customer?*

(Demographics, age, income, geographic location)

Which Regions/Cities are You Targeting?*

(Ex: Chicago DMA, City of Chicago, Etc)

What Is Your Main USP?*

(Unique Selling Point)

What are Your Main Goals and KPIs?*

(KPIs - Key Performance Indicators)

What is Your Current ROI and Goal ROI?*

What Other Marketing Verticals are You Investing in?*

Select all that apply.

Social Media
Radio
Podcast
Newspaper/Magazine (Print)
PR
Direct Mail
Television
Other:

Other Marketing Verticals

Who Was Your Previous or Current SEO Agency?*

Are There Any SEO-Related Documents we can See?*

(Monthly reports, search queries)

Yes
No

SEO Related Documents

Drop files here or

Are there any recent advertising reports that we can see?*

(Google Ads, Shopper conversions, phone calls, or form conversions, sales data)

Yes
No

Advertising Reports

Drop files here or

Have You Ever Had a Google Penalty that you are aware of?*

Yes
No

If Yes, Please Describe

Who Do You Consider to be Your Main Competitors?*

Are You Working With a PR Agency?*

Yes
No

If Yes, What Agency?

What is your monthly budget for SEO + Content Creation?

What is your monthly budget for advertising?

Do you Have Any Brand Guidelines?*

Yes
No

If Yes, Please Explain

Do You Have a Specific Writing Style You’d Like?*

Yes
No

If Yes, Please Describe

Do You Have Any Design Assets We Can Have Access To?*

Yes
No

If Yes, Please Describe

Which of The Following Can You Provide Access To?*

Google Search Console
Google Analytics
Google Adwords
Website Hosting
Website Domain
Social Media Accounts (Facebook, Twitter, Linkedin, Pinterest, YouTube, Instagram)

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Email

Website

SEO & ADVERTISING PRELIMINARY QUESTIONNAIRE