Photography is more than just images, and SEO isn’t just for written content. SEO and photography actually go hand-in-hand. For professional photographers, text and descriptions of their photography is becoming more and more relevant. There are a few great techniques that will help you get ahead of the pack, whether you are a wedding photographer, artist, news photographer, or any other kind of professional photographer. We will tell you our top five SEO tips for photographers.
Why SEO is Important for Photographers
As a photographer, you might not think that SEO is necessary. However, especially if you are a professional photographer, you need SEO to help potential clients and collaborators find you on search engines. Photographer SEO is integral to helping your business grow. For example, if you are a wedding photographer in New York City, you want to be found when someone searches for “NYC wedding photographer” on Google. If you want your website to stand out, you need Photography SEO Services.
SEO Tips for Photographers
Here are our top five SEO tips for photographers:
Backlinks: we all understand that links are important, but how do we get them? We have met many photographers that have worked for major clients, yet have no SEO recognition of it. We suggest that when you take on a new job, you should always ask for attribution in print and in digital as condition of your contract. Print attribution will provide organic searches to your site, while digital attribution will provide direct links. Also ask some of your past clients, if you have a good relationship with them, to link back to your site from your published material.
Do directory listings even matter anymore? The answer is yes. The best way to add directory listings above all others is to manually edit them. Do you have a good intern with tons of time? If not, SEO Design Chicago can handle editing and adding any directory listings you need to boost your SEO.
Alt Text on Images
Many photographers miss this easy technique. Alt text is simply the meta information of the pictures published on your site. Search engines do not read pictures, but they can reach text. If I am looking for a wedding photographer in Decatur, IL and I search for Decatur, IL wedding photographers, the photographer that has relevant descriptions of his/her pictures will help rank better than the one that has labels such as image84635.
Title tags are used to provide preview snippets of words explaining what the webpage is about. If somebody comes across your webpages for search queries, you will be more successful in landing a click if there is a good description of your pages. Title tags give viewers descriptions of your website pages in external links, and the internet browser bar as well. Be conscious of placing important keywords near the front of the tag as well as leveraging your personal branding. If your CMS does not optimize for title tags, you can usually add them through custom HTML. To learn about tags you can go to W3schools and grab some code.
We have all heard about how important blogging can be to harnessing search traffic. If you specialize in a particular type of photography such as Travel, Wedding or Product, write some good blogs about your content. For example if you are a travel photographer and you just took a trip to Iceland, write about the specific geographic places that you went to. Use strong keywords relevant to your topic in the blog. For example, an Iceland Travel Photographer could write about Dettifoss, the most powerful waterfall in the world. Or, if you prefer to stick to taking photos rather than writing, you could hand off your writing to our SEO Content Creation team to create high-ranking blog posts for your website to attract more search engine traffic.
Best Keywords for Photographers
Some good basic keywords for photographers might include “photographer,” “photography,” and “images.” However, you will then want to be more specific and add additional keywords that are relevant to your business. For example, you might want to rank for “wedding photographer,” “portrait photographer,” or “landscape photographer.”
SEO for Photographers
If you are looking for the best SEO for photographers, you have found it. SEO Design Chicago offers professional digital marketing and advertising services for photographers. Our team has provided SEO for wedding photographers, portrait photographers, and pet photoWe have conducted SEO for photography websites to help them boost their rankings. In fact, we helped one local Chicago photographer by optimizing their website for local search, created additional content for their website around the specific niche of photography they work in, and add alt text to their website. This resulted in a 258% rise in direct traffic and a 275% increase in organic traffic over six months. If you need SEO services for your photography business, contact SEO Design Chicago today!
- Is SEO important for photographers?
- What are good keywords for photography?
- How do I make my photography website stand out?
- What are some SEO tips for photographers?
- What is alt text?