Are you searching for an easy-to-follow guide that details how to market your brick-and-mortar business? Look no further! In this brief look at comment management for brick-and-mortar social media, we’ll describe successful marketing strategies and tools to ensure that more people find out about your business. In a world where online shopping seems to dominate, customers still appreciate a pleasant shopping experience out on the town. It’s just a matter of customers finding you!
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What Is Brick-and-Mortar Marketing?
Whether you’re a small-town shop or a big-city boutique, creating a marketing strategy that reaches your target customer base is key to finding potential customers! Your business can benefit from so many different types of marketing, and this article will describe some of these types of marketing. In particular, we’ll discuss search engine optimization (SEO), pay-per-click (PPC) ads, and social media marketing. Your brick-and-mortar marketing strategy will benefit from using a mix of these types of marketing!
Search Engine Optimization
Search engine optimization, or SEO, is the process of including relevant keywords and keyphrases around your website, such as your location and type of business and products so that when people Google these keywords and phrases, your business will show up in the results. Local SEO practices can include not only using location-specific keywords like your town or state but also instituting geo-fencing. This is a practice that ensures that when people local to your business are searching for a service that you offer, your website appears in the search results. SEO on social media includes using keywords and phrases as hashtags, so social media users within your community can find your business.
Pay-Per-Click Ads
Pay-per-click (PPC) ads are an inexpensive yet effective marketing tool that ensures that internet users find out about your business and the products and services that you offer. You can design your PPC ads to be displayed on various social media platforms and websites based on users’ cookies. PPC ads have great advantages. For example, you only pay when someone clicks on your ad, regardless of when someone sees it. You can also choose the time and websitethat you want to display your PPC ads. Various social media platforms have ad portals, such as Facebook and Instagram, and Google hosts PPC ads through Google Ads. We recommend that you utilize several platforms to host your advertisements so that you maximize your reach.
Social Media Marketing
You are probably wondering how to market your business on social media. Successful social media marketing is possible for brick-and-mortar businesses, just like e-commerce businesses. In conjunction with SEO practices and PPC ads, you can use social media for your brick-and-mortar marketing needs.
Extending your brick-and-mortar marketing strategies to social media is crucial in reaching a large consumer base. Social media usage has increased by an average of 10.5%. More people are eager to do more in-person shopping. This means you’ll be able to reach a great number of potential customers who want to shop at brick-and-mortar businesses!
Building up a strong social media presence can help you not only connect with customers within your community but also reach visitors who are looking for your type of business. You’ll grow your following as you post consistent and relevant content!
Brick-and-Mortar Marketing Strategies
So now you’ve set up your social media profiles and your website. You’re ready to create brick-and-mortar marketing strategies that will help potential customers find your business! Once you’ve ironed out the details regarding your target demographic and the needs of your customers, it’s time to determine just how you can get the attention of your customer base. Next, we’ll describe how to implement these ideas into effective brick-and-mortar marketing strategies.
The 4 Ps of Marketing
The 4 Ps of marketing is tried and true marketing theory. Each P stands for product, price, place, and promotion. This marketing theory helps outline each element that you need to incorporate into your advertising campaigns. In your social media posts, PPC ads, and/or other display advertising, you will showcase your products, which include the items that you sell, the services that you offer, and the vibe of your business.
Once you’ve conducted market research to investigate the spending ability of your target customer, you will price your products and services accordingly. Be sure to post social media content that shows off your brick-and-mortar store, since you’re actively interested in increasing in-person visits and sales to your store! Lastly, to further increase interest in your store, you should run promotions. You can do this either in the form of a PPC ad or social media posts using relevant SEO hashtags. The 4 Ps of marketing serve as a great foundation to get started on your brick-and-mortar marketing strategy.
Brick-and-Mortar Advertising
We’ve explained effective brick-and-mortar marketing strategies, and now we’ll describe the components of brick-and-mortar advertising! The difference between marketing and advertising is that marketing involves identifying customer needs and figuring out how your business meets those needs, whereas advertising is the process of promoting your products and services so that potential customers can find your business. Since the most effective way to reach potential customers in this digital age is to advertise on social media, we’ll focus on how you can use these platforms to find and connect with customers.
Using Social Media for Brick-and-Mortar Advertising
Four great social media platforms to promote your business on are Facebook, Instagram, Twitter, and TikTok. You will need social media accounts on all these multiple platforms. It helps to create a content calendar so you can track all of your content.
When posting a picture to display your newest seasonal items or a video that shows a tour of your business, always use relevant hashtags! We cannot stress this enough! Using these hashtags allows local customers to find your posts online. Also, if a social media user is searching for one of the hashtags you use, they are very likely to find your profile! Using effective hashtags is a free and effective way to connect with potential customers online. Be sure to follow the current trends so that the platforms boost your content, maximizing your online reach!
If you would like to further ensure that social media users see your content and advertisements, Facebook, Instagram, Twitter, and TikTok all have an advertising portal through which you can purchase advertising space. Facebook Ads are relatively inexpensive and you’re able to easily target your ads to the demographic that you want to reach. Like Facebook, Instagram has exceptional advertising capabilities. Both platforms allow you to set your advertising budget and range of campaigns. Twitter also offers a wide variety of advertising options. For example, a Reach Campaign that maximizes the audience for your ads. Finally, TIkTok offers TikTok for Business, which allows you to pay to promote your content. You can use a mix of these advertising portals to determine which ones work best for your business!
To measure advertising success, each platform advertising console provides in-depth KPIs, or key performance indicators. These include a quantified increase in traffic to your website or social media platforms. An in-person KPI is noticing that more people are visiting your store after finding out about it on social media!
Comment Management on Social Media Platforms
One of the ways you can tell that you’re reaching customers and successfully building a large social media following is by receiving more comments. Engaging with your customers on comment threads is another great brick-and-mortar advertising strategy. Being active on social media by frequently replying to customers’ questions and comments on your posts shows your customers that you care about them and their experiences with your business, which builds customer loyalty!
Managing comments might be a hefty job, but the time and effort you put into engaging with your customers will reflect in increased in-person visits and sales. Beyond managing comments, you must also monitor comments. Unfortunately, online platforms leave room for trolls – people who disrespect the ability to leave comments. You can always block and report social media users who participate in harmful exchanges in your comments! However, always cordially address any negative reviews that customers may leave on your profiles. This allows you to have an open conversation with them to figure out how you can improve your customers’ experiences.
From Brick-and-Mortar Marketing to Social Media Management
In this article, we’ve described what brick-and-mortar marketing is to how you can construct effective advertising campaigns, using a range of tools that include SEO practices, PPC ads, and social media posts and ads, and how to measure success through KPIs. These strategies provide a useful framework that you should use to help your brick-and-mortar business find new customers and maintain solid relationships with your regulars!
We know that as a small business owner, it can be difficult managing all of the various social media channels, customer service, and social media networks on your own. If you want to meet your business goals, consider partnering with SEO Design Chicago. We can create a social media advertising strategy and social media marketing strategy for your business that includes comment management. Contact us today!
FAQ:
- What is brick-and-mortar marketing?
- Where can I use PPC ads?
- What are the 4 Ps of marketing?
- How are advertising and marketing different?
- Why should I respond to negative comments?
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