Everyone has that local restaurant they know and love. If you own a restaurant, you always want to cater to your local audience. But how can you make sure they are happy, while also appealing to new people who have never heard of you before? The solution is simple. You need to incorporate local SEO into your restaurant’s marketing strategy. After all, marketing for restaurants has evolved past putting posters on doorsteps. With the rise of technology, there are easier ways to get your restaurant on the market. With this in mind, there is also more competition. Use this article as a guide to understanding restaurant marketing better and learning how to optimize local SEO.
Throughout this article, we will talk about local SEO for restaurants, hospitality SEO, restaurant SEO, and other marketing strategies for restaurants. We will help you with your local marketing efforts and help you spread the word about your restaurant online.
Table of Contents
Local Restaurant Marketing: The Importance of Having an Online Presence
Having an online presence is the first step to mastering restaurant SEO. For restaurant owners, advertising becomes more virtual every day. Whether it is Facebook, LinkedIn, or a website, the more content you have online for your customers, the better. This is because having a prevalent online presence will make it easier for customers to reach you, and vice versa. Once people know you are out there, you’re one step closer to having them as regular customers. Plus, in the digital age, customers are going to want remote options to quickly and easily make reservations.
You might have the most wonderful food in the world, but it won’t matter if you don’t have an audience. Having a restaurant is also about presentation, marketing, and a quality online presence. These strategies will bring your restaurant to the top.
Search Engine Optimization
SEO, or search engine optimization, is a marketing strategy designed to bring your business’s online presence to the top of search engine page results. There are many different types of SEO that focus on different things, but the gist of it is using certain techniques to bring your business to the public eye.
To optimize SEO, you can use some of the tactics described in this article, or hire an SEO agency that specializes in their craft. Either is acceptable, however hiring an SEO agency is cost-effective and goes a long way, since they have mastered the complexities of search engine optimization.
Having SEO is very important for restaurants and other hospitality businesses. Since the industry is so broad, there are thousands of results that could compete against you in the search engine result page race. For example: if someone were to search “restaurants,” several could show up. There are fast food restaurants, and sit-down restaurants, all of which have various types of food on top of that. In order for your restaurant to have a chance against its competitors, you need to invest in SEO.
SEO has many benefits for restaurants including increased web traffic, flourishing reservations and orders, and brand awareness. This is because, with SEO intact, your site will be easier for potential customers to find, leading to more website and brand awareness. When more people view your website, more people know your restaurant exists. When more people know your restaurant exists, your business flourishes.
To make sure your restaurant SEO reaches its fullest potential, it is important to invest in local SEO, not just traditional SEO. But what is local SEO, and why is it important for restaurants?
Local SEO is like traditional SEO, but with a location-based strategy. Localization is incorporated into the content, specifically targeting local searchers. An example of optimizing local SEO would be using the keyword “restaurants near me” instead of just “restaurants.” By including the phrase “near me” in your content, you are targeting an audience that will be near your restaurant. This is a successful strategy that many small businesses use because it targets a relevant audience that is likely going to be using your service more than once.
Local SEO for Restaurants
Appealing to a local crowd is beneficial for restaurant SEO for many reasons. Food is all about community, and building a local crowd builds community. Once you have built your community, you’ll get local support. Since restaurants are local businesses, local support is what keeps them going. People can spread awareness to your restaurant because of their loyalty to you through word-of-mouth, but you shouldn’t just rely on that. Using digital marketing tactics will still be important for your business to find new customers and keep the old.
Local SEO is important for your restaurant to have because it focuses on your local audience. It has been beneficial for years now. 97% of people search online to find a local business and 43% of all Google searches are local or location-based. This means that local SEO is in its prime, and holds so much importance for restaurants and local businesses.
Optimizing Local SEO
You can optimize local SEO for restaurants through these strategies:
Google My Business
If you want to show up in the local search results, then you don’t just need a restaurant website, but also a Google Business Profile, formerly called Google My Business or GMB. Google My Business is the first thing you should make sure you have optimized when opening a restaurant. It will put you on Google Maps, which will help customers find you and know how far away you are located from them. It also gives you an option to display photos of your restaurant, which is your chance to show off your menu items, restaurant interior, and menu. Diners can also leave positive reviews on your Google Business Profile.
Bing Local will contribute to your need for targeting local searchers. While you may think people don’t use Bing to search anymore, you would be mistaken. Many people still use platforms like Bing and Yahoo, and it is important not to forget about them. Optimizing in Bing Local will put you ahead of your competitors, as you’ll want to be on their maps as well.
Facebook advertising is beneficial for restaurants because it is a platform widely used by people who are looking for a place to eat. Many small businesses choose to advertise on Facebook because it is an easy way to reach your local audience and build a community where you can post pictures, see comments, and become a friendly face for your customers. Many restaurants put pictures of their menus on Facebook for easy access.
Online Business Listings
You’ll want your restaurant to be on platforms like TripAdvisor, Yelp, and OpenTable so that your reviews are out in the open for the public to see. This will establish your reputation with people who have not been to your restaurant yet. While this might seem a bit nerve-wracking since negative reviews are possible, it is an important step to take. Negative reviews can be upsetting, but they will help you improve your business further. You can use negative reviews as an opportunity to fix what isn’t working for people and respond in a way that will make them pleased instead of upset. With reviews, you can prove how much your restaurant cares for its customers.
SEO Design Chicago and Restaurant Marketing in San Jose
SEO Design Chicago is a marketing agency that can help you with all of your SEO needs, including restaurant SEO. Our team specializes in digital marketing for restaurants. We offer low-budget solutions for your restaurant to have a successful SEO strategy. Since restaurants need to stand out of the crowd and rise above their competitors, we will make sure to have a customized marketing plan created specifically for your business. Our dedicated staff will help you achieve all of your restaurant SEO goals to help you better understand your business.
We collect data and analytics to figure out what is and isn’t working for you, and come up with creative strategies for you to rise above your local competitors. We offer digital advertising options that will allow you to target specific locations and even specific income levels. We want to work with you on your marketing campaign to make your business as successful as it can be.
Having worked with food and beverage clients in multiple locations, SEO Design Chicago is ready to help you with restaurant internet marketing. With clients in San Jose and Chicago, we are prepared to help you with any of your restaurant SEO needs. If you are in need of a San Jose consultant, we’ve got you covered! We are one of the top digital marketing agencies with experienced staff in all locations. Expect impressive web strategies and PPC campaigns from us. In addition to local SEO, we can provide you with additional restaurant marketing ideas. We also offer email marketing, creating loyalty programs, social media marketing, and other digital marketing strategies for restaurants. Choose SEO Design Chicago to get your restaurant SEO on track!
- Why is local SEO important for restaurants?
- How can restaurants improve their marketing?
- How can restaurants reach local customers?
- Why do restaurants need local SEO?
- What is restaurant SEO?