How to Master SEO for Photography Websites

SEO stands for search engine optimization, which is the practice of optimizing a web or webpage to raise its position and exposure on search engine result pages (SERPs). The higher your page appears on the search result page, the more credible it seems to viewers. The end goal of SEO is to drive organic traffic from search engines like Google. In this article, we will discuss the importance of SEO, some of the best practices, and why SEO is a must for your photography business. 

seo keywords for photographers

The Importance of SEO

There are a variety of techniques that can be used to improve your SEO ranking but in order to do so you need to understand how search engines operate and what factors affect the ranking algorithms. There also needs to be ongoing monitoring and adjustment of the website to ensure that the website stays optimized over time.

SEO is crucial to photographers because so many online experiences start from Google or another search engine. If your website is towards the bottom of the page or even on the second or third page, it is very likely that nobody will even click on your site. 

Targeted Traffic 

SEO helps photographers attract the right audience to their websites. By using the right keywords on their site, photographers can attract prospective customers that are looking for the service that they are offering.


SEO can help you create a name for yourself and become one of the best-known photographers in the industry. By producing high-quality content and optimizing it for search engines, photographers can establish themselves as experts in industry and gain the trust of their current and prospective customers. 

Cost Effective Marketing 

SEO is a free marketing tactic that you can participate in rather than paying for ads on various social platforms which can be costly. SEO requires more time and effort but if you are good at what you do there are lots of long-term benefits. Potential customers will also trust organic marketing more because they know that you are not paying to get your name out there.

Standing Out Against Competitors

In our digital age, it will be difficult to find a photography company that does not have some sort of online presence through a website and social media. Photographers can invest in SEO to gain an advantage over their competition that is not optimizing their websites for search engines.

photography seo

SEO Best Practices for Photography Businesses

There are several SEO practices that you can implement in your company to improve your search engine rankings and drive more traffic to your website. Here are some tips: 

Optimizing Keywords

An essential part of SEO is keyword optimization. In order to increase your website’s visibility and ratings on search engines you must select the right keywords and strategically place them through your website’s content. 

The first step of this is using a keyword research tool to help you identify the most popular keywords that are relevant to your business and the content you have on your website. You can also look at your competitors and see what keywords they are using. It can also be beneficial to use longer keywords since they are more unique. They also tend to be less competitive compared to short keywords. Once you have chosen what keywords to use, start incorporating them into your website. You can do this by using them in your website’s title tag, meta description, header tags, and other places. Try to avoid overusing the words, which is called keyword stuffing. This can harm your website’s ranking. 

High Quality and Relevant Content

Photography companies should display their best work on their websites. Make sure that they are photos with good alt text and names, properly sized, and optimized for quick loading. This also means keeping your website up to date because search engines are more likely to give higher-ranking spots to websites that can maintain high-quality and relevant content. Customers also do not spend time and engage on a site that is not up to date. Having relevant content will also deliver higher website traffic because users are more likely to share content that is relevant to them. 

Alt Text 

Alternative text, also known as alt text, is a brief description of the image that is provided on a page. For a photography business, photos are obviously important. But to be shown higher on search engines, it is important to also have written content. Having the alt text helps search engines understand the content of your photos, which will help increase your website’s exposure. Alt text is also beneficial for users who have blocked graphics or slow internet. Rather than completely missing out on the idea, these users can still understand the content of the photo. 

photographer seo

Create a Blog

Start a blog and share relevant content to your photography business. Some photography topics that you could write about are guides, how-to’s, and articles. Make sure the topics are of interest to your audience, such as photography tips and how to find the right photographer. Search engines like a well-maintained website with fresh new content, so be sure to frequently post and remember to use keywords. Still, do not force them into your content, it is important to use them naturally. 


Backlinks, also known as inbound links, are links from outside sources that lead back to your website. These links are important because it shows that you have content that is helpful and reliable for other websites. The quality and quantity of the backlinks to your website will affect the ranking of your site on SERPs. 

Some ways to get more backlinks are: 

  • Find a guest that is relevant to your industry and invite them to write a blog on your page
  • Make sure that your content is shareable
  • Create visuals and photos and share them on social media and other websites and encourage users to share and engage with your content
  • Reach out to influencers 
  • Find broken links on other sites and offer to replace them with links to your content

Internal Links

Internal links are hyperlinks from texts or images that connect pages on the same website. These links help search engines understand the structure of your website and make it easier for users to navigate through the site. It is important to not overuse internal links because this will create clutter and may be difficult for the user to read and navigate. Use them in places that can add information or is relevant to the text it is referring back to.  

Using Social Media

Social media is a great way to improve your SEO when used correctly. Social media platforms are a great and effective way to attract new customers and share your work. Once you have built your social media presence, keep up with it by frequently posting, interacting with other accounts and your followers, and having a consistent brand across all platforms. When posting, using relevant hashtags will make it easier for users to find you when they are searching for a topic or one related to it. Advertise yourself and include links to your social media accounts on your website. Make it easier for users to find and share your content. Lastly, monitor your social media analytics. This will help you to understand your followers, what kind of content they are engaging with, and what is driving traffic to your account.

seo for photography websites

Optimize Local Search

As a photographer, most of your customers will come from your local area. So, using local SEO strategies will help you target potential clients. You can do this by partnering up with local companies in the area and optimizing your website with local keywords. For example, if you are a photography business in Chicago, use phrases like “photographer in Chicago” or “Chicago photography company.”

As a local business, you have a physical location so be sure to claim your Google My Business page. This is free to do and will allow you to manage your online presence across Google and Google Maps. Make sure your business information on Google Maps is up to date including address, pictures, and hours of operations. The information should match up with what you have on your website. 

SEO Keywords for Photographers

Some popular SEO keywords for photographers that you can use: 

  • Photographer 
  • Photography 
  • Event Photography
  • Wedding Photography 
  • Studio Photography
  • Photography Studio
  • Outdoor Photography 
  • Commercial Photography 
  • Professional Photographer 
  • Lifestyle Photography
  • Photography Services 
  • Black and White Photography 
  • Photography Blog 
  • Photography Tips 
  • Travel Photography 
  • Natural Photographer
  • Digital Photography
  • Photography Prices
  • Photography Portfolio
  • Photojournalism

SEO is crucial for photographers because it can help them create an online presence, attract the right audience, develop their brands, and stand out against their competitors resulting in success. Follow these tips to improve your SEO and bring in more customers and revenue. If you would rather have an expert do it, we also provide SEO services for photographers


  • What are internal links?
  • What keywords should photographers use for SEO?
  • Why is SEO important for photographers?
  • How do I optimize my website for photos?
  • Why is local search important for photographers?

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