Now more than ever, the world needs musicians. With everything happening around us, it is important to have music to ease the mind. People won’t stop finding new music to listen to any time soon, with more than 1 trillion songs streamed annually around the world. With this in mind, it is important for artists to never give up on creating beautiful music.
A musician’s job is to inspire, entertain, and spread their music to a desired audience. But how can an artist reach their desired audience? With so much competition in the music industry, it can be difficult to find an audience that suits you best. For you to find your best audience and for them to find you, it is important that you take certain steps to effectively market yourself. In this article, we will review musician marketing, SEO for artists, and optimizing local SEO for musicians. First, let’s focus on having an online presence.
Having an Online Presence
Musician marketing starts with having an online presence. Whether you are a DJ, small singer/songwriter, band, or orchestra, case studies show that you should have a website to engage better with your listeners. It is also important for musicians to be present on different social media platforms, such as Facebook, Soundcloud, and LinkedIn. The more online resources you optimize, the better.
You might have the best music in the world. But if you don’t have an effective musician marketing strategy, you won’t reach a wide audience. Luckily, there are tactics you can use to effectively reach your audience, increase traffic to your website, get performing opportunities, and ultimately have more listeners. You can do this by utilizing musician SEO.
What Is SEO?
SEO stands for search engine optimization. This may sound daunting, but the definition is quite simple. SEO is a marketing strategy incorporated into your content to bring your online presence to the top of search engine result pages. To do this, you must follow strategic tips and tricks, focusing on not only the quality of your content, but the keywords, platforms, data, and analytics behind it.
SEO is important to have because when someone is looking for something specific online, like “musicians near me,” they typically won’t take the time to look through all of the search engine results. In fact, only 4.8% of users click through to the second page of results. This means that 91.5% of Google traffic stays on the first page.
You can perform SEO by yourself by following some of the guidelines listed in this article. However, SEO can be complex and difficult to take care of properly on your own. To lower the stresses you may have about SEO, you can hire an SEO agency that specializes in your craft. We will get into more ways to optimize SEO later in the article, but first, let’s discuss musician SEO specifically.
SEO for Artists
When someone wants to find a specific song, they will typically turn to search engines. Your job as a musician is to understand what your audience is searching for. Understanding your audience will allow them to find you more easily. Once you understand your audience, you can create quality content that fulfills your audience’s needs. While it is important to create your own unique brand, it is also important to constantly be thinking about your audience if you want to reach more people.
With the easy accessibility to publishing music, the industry has become extremely competitive. That is why it is so important for musicians to have SEO. With SEO for artists, you can find your target audience. Finding your target audience is made easier with local SEO for artists.
Local SEO is a strategy similar to traditional SEO, but with a location-based focus. This allows your business to reach audiences in your area. An example of local SEO would be using the keywords “musicians near me” in your content rather than just “musicians.” The more you use localization in your content, the more likely Google will recognize your site and place it in front of people in your area as they search for musicians near them.
Local SEO for Musicians
You may wonder why local SEO would be useful for musicians. After all, you want to reach a widespread audience, so why just target your local area?
Local SEO is an important strategy for anyone. Once you have your local audience on board, reaching an even wider audience becomes easier. Someone may want a local musician to play a gig for them, and you will want a local crowd.
Having local support will give you a community, a tight-knit audience, and a good reputation that can be spread through word-of-mouth. Many musicians are locally relevant because they like to represent their hometowns and can become big at a local gig or event. Being local helps you gain traction and get a head-start on getting discovered by more people on the internet.
Optimizing Local SEO
To optimize local SEO for artists, it is important to use different tactics that will help you bypass your competitors. Let’s discuss some ways to make your brand stand out and reach more people near you.
Pay-per-click (PPC) advertising is essentially paying for a bigger audience. Marketers use this tactic often because you are more likely to be paid more than you pay. In the long run, you will be happy you paid for advertisements if they are the reason you get more listeners.
We briefly touched on keywords. But what are they? How can they help boost SEO for artists? Keywords are designed to match someone’s search. Since over 500,000 searches in the United States are for musicians each month, keywords are a necessity for optimization.
Keywords should be used throughout content multiple times. They should be based on what an audience member would search to find you. If someone was going to search “indie artist near me,” you’ll want to have that phrase repeated in your content strategically.
LinkedIn is actually a very useful platform for musicians. This is because having a LinkedIn profile creates a space for you to showcase all of your experience to potential customers who might hire you for gigs. Optimizing LinkedIn marketing is especially useful for local SEO because it is common for people to book local gigs while using the platform.
Facebook is a very popular platform for businesses of any kind. For musicians, it is especially useful because of its abundance of users. Musicians can also post videos on Facebook, which increases audience awareness of their sound. Facebook also offers Facebook Ads which can showcase your music and allow your music to reach more people.
Having a Website
Having a website is important for any musician because it will allow your audience to get to know you more along with your story. With a website, you can have tabs about you that go beyond the music you create. Websites personalize you and allow you to resonate with your audience more.
SEO Design Chicago and Musician Marketing in Portland
SEO Design Chicago is a marketing agency that can help with SEO for artists. Since we specialize in multiple areas of SEO, we will be experts in assisting you with musician marketing. Since we have worked with several DJs and provided SEO services for musicians throughout the United States and Canada, SEO Design Chicago is qualified to help you flourish. We have helped artists book gigs across the country, build fan bases, and increase their online presence. With this experience and a team well-versed in local SEO, you can rely on us for any of your SEO needs. We make sure our clients are always taken care of with custom plans. We’ll make you stand out of the crowd and rise above your competitors.
We are here for you. With specialized services in multiple places, SEO Design Chicago can be as flexible as you need. In Portland, our team is ready to assist you in SEO for artists. We are the best digital marketing agency in Portland, known for our integrity and clarity. We can assist you in PPC Campaigns, marketing strategies, and SEO for artists. Contact us if you want to start working with SEO Design Chicago today!
- Why is local SEO important for musicians?
- Why should musicians have an SEO strategy?
- What are some ways for musicians to reach an audience?
- Do SEO agencies work with musicians?
- Can LinkedIn be used to market musicians?