There are many ways to promote a nonprofit organization. Marketing your nonprofit organization is critical in order to increase awareness. SEO Design Chicago can answer any questions that might arise as you begin marketing your nonprofit. This article will explain some nonprofit marketing tips and how to establish a social media presence in 2020.
Marketing Tips for Nonprofits
Like any business, marketing is a tool nonprofits can use to gain more awareness and exposure. In today’s online world, it has become easier to reach a wide range of people. As you get started with marketing your nonprofit organization website, there are several nonprofit strategy tips to keep in mind.
Know Your Organization
Have you ever been interested in a company because of their products, but when someone asks you more about the company itself, you become speechless? When you represent a nonprofit organization, you need to know what it is about. Even though you might know what your nonprofit is about, it might not be as apparent to your audience as you think. As you establish your website and communicate with users, act as though they’re new, as a way to clearly communicate what you’re about.
Know Your Audience
Before creating a website for your nonprofit, make sure you have determined your audience. Who are the people who make up your audience? Ask your audience what they think your nonprofit is about. You can use Google Analytics on your website to see what type of audience you are attracting, in contrast with your desired audience.
Tell Your Story
As you create your nonprofit website, keep your nonprofit’s mission statement in mind and share it with your reader. They want to know who you are and what you stand for. What your nonprofit is about will influence what kind of mission statement you have. Once you determine what your story is, get feedback to ensure you’re portraying what your nonprofit stands for.
Know Your Budget
Keep track of your expenses. This will help you see how much money is at your disposal for your website maintenance and marketing.
Create a Website
When creating your nonprofit website, make sure it’s accessible on multiple devices (not only a phone or computer, but a range of different devices, such tablets, phones, and desktop computers, to name a few.) This includes making your website easy to navigate and universal with size, resolution, and layout, so the reader doesn’t have a difficult time. If you have questions about creating a website or updating it, SEO Design Chicago has trained professionals who can help you with your website needs. In fact, SEO Design Chicago has experience creating a new WordPress website for a nonprofit with spectacular results.
Regularly Test Out Your Website
Your nonprofit website might be well organized and easy to find. However, without constant maintenance, your audience might get confused or have questions. Make sure you regularly check for problems or updates that need to be addressed. This will help ensure that you don’t lose donors or contributors.
Know What Materials to Use
There are many tools to use to make your nonprofit website successful. A few of these include newsletters, social media links, and emails. Play around with different tools to ensure your audience is interacting with your website.
Create a Newsletter
A newsletter is a great way to reach out to your nonprofit’s audience. From your website, ensure there is a way for your audience to subscribe to your newsletter. This is also called email marketing. A newsletter can be useful as it can be a way to keep the communication alive with your audience and let you learn more about who your audience is. Once you create a newsletter, you’ll need to establish how often you’re going to send it out. You don’t want to overwhelm your audience, but, at the same time, you want your audience to see that you haven’t disappeared. A good frequency for email marketing is about once a week or once every couple of weeks. However, how often you send a newsletter out will depend on your specific nonprofit and audience. Experiment with how often you send your newsletter out.
Build a Recurring Donation Program
Part of marketing your nonprofit includes a way to receive funding. Building an online recurring donation program can enable your nonprofit to collect donations online. Although it can be complex, there are several resources out there that can help you get started.
Include Calls to Action
Ask your audience to respond. This is a great way to get your audience involved. When you include well-written calls to action, your nonprofit can progress and bring about results as you learn more about who your audience is and what they care about.
Use Social Media
Social media is a hot spot for marketing in the twenty-first century. You want to make your presence known on social media, but don’t overdo it. Choose a few platforms that align with your audience and goals. After all, each social platform tends to attract a certain demographic. For example, Instagram tends to attract a younger audience compared to Facebook. Once you establish a social media presence, be sure to consistently maintain your profiles.
Social Media for Nonprofits 2020
Crea ting an online presence, especially through social media platforms, is important in today’s world for your nonprofit. There are many benefits of using social media for your nonprofit. If you’re not familiar with the various social media platforms to know which ones are best for marketing your nonprofit, there are several tips to increase your social media awareness.
Use Facebook’s “Donate Now” Button
Facebook provides a “Donate Now” option for qualifying organizations. it creates an easy and secure way for your audience to give to your nonprofit. It is a convenient and visible way for your users.
Use Other Facebook Nonprofit Tools
In addition to the donate now button, there are several other tools that Facebook provides. These include the pledge match donations and fundraising tools for supporters and donation reporting features.
Know the Social Media Options
Social media options are constantly changing. There are some social media platforms that are better for your specific nonprofit or that are used more than others. For example, YouTube has gained popularity in the last decade and can give your thousands of users. You can also look into using LinkedIn, Facebook, Twitter, Instagram, or Pinterest, to get started on your social media presence. Each account can give you a wide range of people.
Learn How to Use LinkedIn For Your Nonprofit
When many people think of LinkedIn, they think of a website for jobs. However, LinkedIn can be used for your nonprofit as well. Through LinkedIn, your nonprofit can establish credibility, add connections, and increase donor support.
Have and Maintain an Instagram Account
If you’re trying to reach a younger audience with your nonprofit, Instagram can be a great tool. After creating an Instagram account, make sure you continue to post, focusing on visuals, such as eye-catching photos and videos. Be sure to include your nonprofit’s story and what makes it different from other nonprofits. Make your posts are also informative and unique.
Create a Blog
After you create your social media accounts, you can link them to your website and blog, and vice versa. A blog is a great way to provide information to your users. You can write on various topics to get your audience engaged. Because your audience members have different interests and backgrounds, your blog should portray that your nonprofit isn’t the only thing that matters.
Make Your Social Presence Known
Provide links to all of your social media accounts from your website’s homepage. This helps your users locate your social presence easily.
Add Visuals on Your Social Media
When you add graphics, your nonprofit increases the visual appeal. Instead of adding commonly used free stock photos, use personalized visuals. Adding unique visuals applies to your social media accounts, blog, and website. This helps your audience know that you are unique and it shows them what you’re doing.
In addition to visuals, include video on your social media platforms. Video is a great way to appeal to emotion, especially for your nonprofit. Both images and video are a great persuasion tool. One benefit to using videos for your nonprofit social media accounts is a video can be easily and quickly viewed, enabling more users to see it. They are also more pleasing to the eyes on social media.
Make sure you constantly post and comment. You don’t want to post once and be done. Create a posting schedule so you are constantly keeping your social media presence alive. Experiment with different posting times. If an audience member comments, make sure you don’t keep them hanging.
As you get started on your nonprofit’s presence through social media, consistently update your accounts, and show your audience that you’re a unique nonprofit.
Ready to Get Started on Your Nonprofit Website?
Now that you know the basics of creating your nonprofit website and gaining a social media presence, you are ready to get started. For more information or help with your nonprofit website and stage presence, SEO Design Chicago’s team of trained professionals can help. Contact SEO Design Chicago today!