The Best Free Google Tools for Content Marketers

If you are a content marketer, you are probably already using some of Google’s tools to help streamline your workday. But even the best content marketers are always learning! Developers are constantly creating new tools to help increase performance and improve content. Though many people don’t like to see how the sausage (or content) gets made, we like to share some of our processes in the hopes of helping you improve your own content marketing strategies. Here are the ten best free Google tools for content marketers.

best Google tools for content marketers

Best Free Google Tools for Content Marketers

Google offers a variety of free tools for a number of purposes. We have narrowed down Google’s ten best tools for content marketers. The best part? They’re all free tools! Perhaps you already know about some of these tools and are already using them on a day-to-day basis. Or, maybe some of these don’t fit your plan. However, we hope you can learn something and even pick up a new tool or two for your content marketing arsenal!

Google Keyword Planner

If you need to find the best relevant keywords for your company, the Google Keyword Planner is the holy grail. There are many options when it comes to keyword research, but in our opinion, this one is the best. If you want to learn how to rank for easy keywords, start by using this tool. The best way to use this tool is to practice. Practice makes perfect! For example, say you know your primary keyword for your website is “marketing.” You can use the Keyword Planner to show you additional search terms that are related, which you can use to plan your content.

content marketing tools

Google Analytics

Every great content marketing strategy has goals. The best goals are realistic, achievable goals that are based on statistics. If you have these goals, you can use Google Analytics to help you stay on track. Google Analytics also helps you see what is working and what isn’t for your website, how much time readers are spending on your site, and more useful data that can help you guide your content marketing decisions in the future.

Google Sheets

Every content marketer needs an organized system for tracking data for their campaigns. Google Sheets is one of the easiest and most efficient tools to use for this purpose. You can use it to record data, track changes, and collaborate with coworkers or clients. It’s also great to use for simple to-do lists to keep track of your tasks or goals!

Google Alerts

Google Alerts is a tool that allows you to monitor the internet for interesting new content. For example, you can set an alert with keywords for your company name, brand mentions, or news. Then, Google will send you an email update on those terms once a day or once a week, whichever you choose. You can stay on top of the latest headlines in your industry without having to spend all day looking at the internet. Many people like to set an alert for their company name, their personal name, industry keywords, and their main competitors.

Google Search Console

The Google Search Console helps you measure your website’s health and overall performance. There are several ways you can use the Search Console effectively, from analyzing your performance on Google Search and checking how your keywords are performing. Plus, you can index your new web pages to make sure that they are crawled and indexed by Google.

Google tools


We all know it and we all love it: Gmail. Gmail is hands-down the best platform for staying in touch with your contacts. Since it’s free, using Gmail over other paid email platforms allows you to save money. Plus, there are plenty of plugins available to help you with any extra functionalities you might require.

Google Trends

If you are having trouble generating content ideas for your own blog or social media, turn to Google Trends. You can use Google Trends for comparative keyword research and to see the popularity of certain keywords and phrases over time. It’s a great way to see what topics are trending in your industry when you are brainstorming content topics. Google Trends is one of the simplest Google tools to use. All you need to do is type in your topic or keyword, and Google will show you its search results and search volume.

free Google tools

Google Calendar

If you’re already using Gmail, using Google Calendar is seamless and a total no-brainer. It lets you create meetings and invite coworkers or clients, create events for important tasks, share your availability with trusted team members, and understand when you have availability in your schedule. Plus, you can color-code your calendar events.

Google Docs

If you are creating a ton of blog posts, like most content marketers are, Google Docs is an invaluable tool for creating and tracking your content. It checks your spelling, shows your word count as you write, allows you to insert screenshots, and makes it easy for you to share with collaborators. Plus, it stores all of your important content for your on your Google Drive. If you’re still using Microsoft Word, get with the times and start using Google Docs instead!

Google My Business

Google My Business allows you to create a free business listing on Google. There are many benefits to using GMB for your business, including getting your company in front of customers online, using images to show off your business, and displaying positive customer reviews. An updated and complete Google My Business page contains important details like your phone number, shows potential customers and clients how professional you are, and they are more likely to choose you over a competitor who doesn’t have a page at all. This is an especially important tool for small businesses.

If you can spend plenty of time writing blog posts, why not also take a few minutes to complete a Google My Business page that will be seen by everyone who searches for your business online?

best free Google tools

Learn How to Use the Best Free Google Tools with SEO Design Chicago

If you need help using any of these tools, SEO Design Chicago offers digital marketing training sessions to teach you how to use Google Analytics and more to the best of your ability. Even if you are a beginner who wants to learn more, you can benefit from our training! Our classes are completely personalized to you and your needs.

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