If you are looking to improve your digital marketing presence, you should consider looking into digital marketing training. Digital marketing is a broad term that can include anything from sales to social media to analytics. Since digital marketing covers such a large range of activities, it is important for you to know how to best utilize them for your business.
Did you know that 83% of small businesses claimed to have seen improvements due to digital marketing? This is why it is so important that you are able to educate yourself on digital marketing strategies.
Best Free Online Digital Marketing Courses
Most things in life are not free. Luckily this is not the case when it comes to online marketing courses. There are various marketing courses online that you can attend virtually completely free of charge. Typically, the only information you need is an email address or phone number. The only main downside to this is that you will likely receive texts or emails from the website in the future.
One of the advantages of using a free online digital marketing course is that often, they will provide certificates to certify that you have completed the courses. One of the most well-known free online marketing courses is Google Analytics. Google Analytics allows users to take several courses that inform the user on how to properly use their services. There are several different courses and certifications available depending on your skill level and what you wish to get out of the course. Completing online digital marketing courses is a great resume booster. It shows that you have taken initiative to give yourself more knowledge and skills.
Digital Marketing YouTube Videos
When you are looking for digital marketing training, watching YouTube videos is likely not the first thing that comes to mind. There are several YouTubers that solely focus on creating content that can help their followers learn more about digital marketing. Although you should not take everything you see online at face value, these YouTubers can give some important advice.
However, if you are ever concerned that the information they are giving you is misleading or incorrect, you can also check other resources. Additionally, the comments and the like to dislike ratio is typically a good indicator of how accurate the advice is. After all, by being a popular creator on a large platform, they have already proved that they can market themselves online. Obviously, some YouTubers get lucky and they were able to find growth on the platform by sheer luck. However, most influencers with a large following that have seen consistent growth have done so by providing quality information to their viewers.
Follow Industry Experts Online
Another cost-effective way to get free digital marketing training is to follow industry professionals on social media platforms. Various marketing experts will share insights into the digital marketing industry on their social media accounts. Although this may not solve a present problem, it can help you keep up to date on how the industry is changing.
In addition to their social media accounts, many experts will have a blog or newsletter with more advice and thoughts on current digital trends. Looking at an expert’s blog can be very helpful because it is usually focused on one topic. This way you can read the blogs that are directly related to the area of digital marketing you are looking to excel at. If you do not want to follow one specific expert, you can always look at any articles that are published relating to marketing topics. Publications will often hire marketing experts for guest posts with insight into different topics in the digital marketing industry.
Paid Online Digital Marketing Courses
In addition to the free courses, there are a number of paid digital marketing courses as well. Obviously, you might want to consider checking out the free options first. However, if you are looking to build a specific skill, you might want to take a paid marketing course. There are some excellent resources available online for you to learn more about digital marketing.
If you are looking for a digital marketing course that focuses on giving you advice on how to run Facebook and Instagram ads, Reliablesoft Academy is a great resource. Reliablesoft is a full-service marketing agency that offers different certifications depending on what area of digital marketing you want to improve in. Their courses start at $119 per month.
In addition to social media ads, Reliablesoft also offers courses that cover different aspects of SEO. This mainly consists of how you can use SEO to improve your business. Additionally, it covers the importance of having your business rank high in the Google algorithm. Reliablesoft Academy has experience working with various clients that could give you additional insight into the digital marketing industry. Getting insight from a marketing agency can be really useful because they have a lot of information other courses may not be able to provide. Reliablesoft Academy claims to help increase traffic to your website in addition to increasing sales.
When you are looking for the best online digital marketing courses, Skillshare might not be the first thing that comes to mind. If you are unfamiliar with Skillshare, it is a platform where users can host virtual courses on a wide variety of topics. In addition to other topics, Skillshare offers several digital marketing courses that could significantly help your business.
One of the courses that many users have seen success with is the Intro to Ad Platforms course. The course is hosted by a digital marketer based in New York City. This is great because you have someone who is qualified with real-world experience teaching the course. The other big advantage to using Skillshare is that there is a 7-day free trial. You can start any course to see if you would like to subscribe to it.
Skillshare Premium costs $19 dollars per month or $99 dollars per year. This allows you to try the service out for a couple of months and cancel it if you do not find it helpful.
Digital Marketing Specialization Courses at University of Illinois
Some of the best online digital marketing courses are actually offered by universities. Many universities will offer individual courses that are not for people seeking a degree. These courses will offer individual certifications instead. These are usually great resume builders and more importantly, you can learn from experienced professors about the digital marketing industry.
Although many universities offer digital marketing courses, the ones we look at are offered through the University of Illinois. The University of Illinois offers 7 different digital marketing courses. These include Marketing in a Digital World, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, Digital Analytics for Marketing Professionals: Marketing Analytics in Practice, Digital Media and Marketing Principles, Digital Media and Marketing Strategies, Marketing in a Digital World, and Digital Marketing Capstone. Each course typically takes about 8 months and requires about 5 hours of work per week. If you are looking for a more traditional course, this is likely the best option for you.
LinkedIn Online Marketing Foundations
Like Skillshare, LinkedIn offers an Online Marketing Foundations course. This is a more general course than some of the other options. It is a great course for beginners who want to learn as much as possible about a wide range of digital marketing topics.
The topics covered include the basics of SEO, email marketing, web analytics, content marketing, and social media marketing. The course takes place over 13 lessons. There are also quizzes available so you can test your knowledge as you move through the course. Another advantage to this course is that it is a lot more affordable than some of the other courses. The Online Marketing Foundations course costs $24.99 per month. Plus, this course has been approved by the American Marketing Association. Having the approval of a well-known organization is great because it reassures you that this is a course that professionals in the industry believe is helpful.
More Digital Marketing Course Options
These are only a few of the thousands of digital marketing courses that are available online. Even if you do your own research and find a course that better suits your needs, hopefully, these courses help give you an idea of what you are looking for. If you’re a professional, taking these courses can help your business grow and help you stay updated on best practices. For students or people starting out, these are a great addition to your resume.
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