If you are looking to improve your marketing tactics for your beauty salon or day spa business, you’re in the right place! The beauty and spa industry is saturated with competitors and it’s important to differentiate yourself as best as you can! Make sure you have a foolproof spa marketing strategy in place that keeps your customers loyal and helps you reach new clients. Check out the social strategies for spas that you need to take your business’s reach and influence to the next level!
Understand the Market
Before you can even consider the various marketing strategies for spas out there, it’s important to analyze the market at hand. Knowing what the people in your target market are interested in, what their concerns are, and also knowing where and how to reach them are all important things to take into account when creating a foolproof marketing strategy for your spa.
The target market for the spa industry is primarily women 15 to 65 years of age. It’s a wide range, but with a shared interest. To narrow your market down a bit, factor in average income level and the location. Ask yourself if your goal is to cater to younger or older clients and how much they are willing to spend. Think about where your target audience lives. Are you located in a bigger city or a smaller suburban town? The answers will provide the basis for your marketing strategy.
Identify Potential Customers
If you are having trouble coming up with the target market for your spa, take a moment to look through the clients of other spas that you would like to emulate, especially spas in your surrounding area. If they have social media, go through their list of followers and scroll through the profiles. Take a look at what pieces of content are doing well on the spa’s page and what their audience is engaging with the most. Looking at your competitors is often one of the easiest ways to improve upon your own business. Be wary, though, that taking inspiration is one thing while blatantly copying another spa’s campaign or strategy is another.
Partner With Other Businesses
One of the easiest ways to get your spa business recognized in your community is by partnering with already successful companies in the areas that share your target market. Consider partnering with companies or people that offer similar services or who are in similar fields such as makeup artists, wedding vendors, influencer networks, or even photographers. Partnering with these sorts of companies will surely increase your spa’s exposure! Additionally, offering exclusive promotions for the clients of those brands is another great spa marketing strategy of which you should take advantage.
Invest in Retargeting Ads
If you are unfamiliar with the term retargeting ads, they are ads that are shown to people who have visited your site before. More often than not, site viewers do not convert into customers on the first site visit. That is why retargeting ads are so important. They lure in the potential client by making sure that an ad for your site is shown to them on other sites that they visit. This strategy is often very noticeable to the client and that is why it is important to be specific when creating them.
If a potential client browsed the various different massage services of your spa, your targeted ad could give her a small discount on her next massage. Keep track of how your retargeted ads are doing and how often they attracting customers back to your site. Creating ads can often be an expensive ordeal, so if you find you are investing more money than you are seeing a return, focus on other marketing methods instead.
Use Social Media Purposefully
It is a no-brainer nowadays to incorporate some form of social media as part of your spa marketing strategy. However, many businesses fail to maximize their usage of social media platforms. Social media is a great place to share examples of the various services your spa offers, display prices, and even give examples of your work alongside customer testimonials and reviews. Although these are all amazing ways to showcase how awesome your business is, do not forget that social media is a great way to communicate with your audience as well.
For example, on Instagram, there are tools such as Instagram Polls, Question, and a Link Sticker that can be utilized on the Instagram Story Feature. Take advantage of these features because they are a way to hear what your audiences’ preferences are, what they currently love about services and products, and what they want to see.
When it comes to social strategies for spas, you also want to make sure that you are consistently pushing out fun and interactive content on your social media platforms that speak to your audiences’ interests. Creating a content schedule is a great way to achieve this. Content schedules help you keep track of what content is created, when it is posted, and how successful it may or may not have been. Every so often, make changes to your content schedule. You may notice that certain types of content do not fare well with your clients, while they’ll eat up other pieces of content.
In addition, you should also make sure that you are utilizing as many social media features as possible. For example, in light of Tiktok’s booming popularity, Instagram debuted Instagram Reels in hopes to make the app a more video-friendly sharing platform. Since Reels are fairly new and Instagram wants more people to use and view Reels, the app has been pushing content that is created on Reels into the algorithm and onto people’s explore pages.
If your spa service is trying to grow its reach on Instagram, creating Instagram Reels is a perfect way to do just that. The same concept applies to any other social media service. When they create a new feature, try your best to create content with it, as it will most likely perform better in the algorithm.
Focus on Referrals
When it comes to service-based businesses like spas, referred customers are often to be more loyal than a typical customer. With that said, it is imperative to have a refer-a-friend incentive program. Customers who are referred by their friends or family are far less likely to switch spas. They are also likely to frequent the spa more often than other customers. That is because they trust the opinions of their family and friends much more than they could an ad or a social media post. So, if you haven’t done so already, implement a refer-a-friend program
When it comes to cultivating an efficient spa marketing strategy, it’s wise to make sure you acquire as many positive customer reviews as you possibly can. People love to hear what others have to say about a spa service or treatment that have yet to try. In order to get online customer review pages up and running on Google, it’s important that you make sure that you have a Google My Business Listing and that you also have claimed your Google Knowledge Panel.
When you have met both of these requirements, it will help your local marketing efforts tremendously. When someone in your area searches for “Spas near me”, your business will appear on Google Search Results swell as in Google Maps. Your customer reviews that appear alongside the search result will add to the professionalism and credibility of your brand. You will need to make sure your reviews are relevant to your business at the moment and that they are fairly recent in order to cultivate valuable social proof that your spa is the real deal.
Email marketing campaigns are a great way to keep your loyal customers in the loop of the happenings with the store. Make sure to let your clients know about exclusive deals and flash sales, events updates, new products or services, encourage them to follow you on your social media platforms, and sign up for your refer-a-friend program.
This marketing tactic works well with a mature customer base who checks their email often. Depending on your specific target market, and the amount of in-person foot traffic your email marketing strategies help you create, you may put this strategy higher or lower on your list of priorities.
Where Do I Go From Here?
This may have seemed like a ton of information at once, so let’s condense it to simpler terms. One, make sure you understand the sorts of people you wish to have as customers, in other words, your target market. Make sure you understand their wants, needs, location, income, and preferred communication and social media styles. Second, reach out to businesses with similar target markets as you. Hair salons, makeup artists, and wedding vendors are great places to start. Third, invest in retargeting ads to convert a site viewer who is on the fence to a customer. Next, use social media proactively by taking advantage of all its new and interactive features. Lastly, implement referral-based programs to garner loyal clients, sort through positive customer reviews, and make use of email marketing campaigns where applicable!
- Why is a refer-a-friend program important for my spa?
- What social media platforms work best for spas?
- Why do I need Google My Business?
- Should I use retargeting ads for my spa?
- How should I market my spa with email?