Do you own a nail salon but are struggling to get customers? Then, you need to use nail salon marketing ideas to gain new customers. After all, the nail salon business is very competitive. You have to give consumers a reason to choose your nail salon.
In fact, as of 2018, there were more than 54,000 nail salons across the United States! This is why it is so important that you learn nail salon marketing strategies to help you stand out among the competition.
Nail Salon Marketing
Let’s discuss several ways you can market your nail salon and find new customers:
Build Customer Loyalty Through Incentives
There are several ways you can build customer loyalty, one of the most effective is to incentivize customers with a loyalty program. Offering your customers a certain percentage off after they have visited your salon a couple of times could be a great way to encourage repeat visits. This is a successful tactic used often in nail salon marketing and advertising.
If you do decide to use an incentive to increase brand loyalty, make sure that you advertise the promotion as much as possible. Print posters with your incentive and hang them on your storefront.
Additionally, encourage your employees and nail techs to mention the incentive to customers when they visit. You could even give your employees a small bonus each time they get a customer to sign up for the incentive program. Using incentives in the nail salon marketing industry are a great way to encourage one-time customers to keep coming back.
Encourage your Customers to Leave a Google Review
Maybe you would rather focus on getting new customers, instead of incentivizing existing customers to keep coming back. A great way to get new customers is to encourage your existing customers to leave a Google review. Google reviews are great for any kind of business.
Not only will this help your nail salon be recommended higher in Google’s algorithm, but it will get new customers to trust your nail salon. There are many ways to encourage customers to leave reviews besides just offering great customer service.
It is invaluable to have good reviews when a potential customer Googles your business. After all, 84% of consumers trust Google reviews as much as a recommendation from a personal friend. This is why some of the best nail salon marketing is just to increase the number of Google reviews your salon has.
In addition to asking your customers to leave a Google review, you can add your Google review link to your business cards. This will serve as an extra reminder to your customers to leave a Google review. Additionally, once you have gained some positive Google reviews, this will encourage prospects to become customers.
Positive reviews also help your search engine optimization. Search engine optimization is one of the best strategies to help grow your business in the long term.
Utilize Social Media
Many users love to post their nails on social media after they have just gotten them done. This is why a great nail salon marketing strategy is to create social media pages for your salon. This allows users to tag your salon when customers post a picture of their nails online. Users will see your tagged photos and all of work your salon has done.
Additionally, this is a great way to get free nail salon advertising. If a user sees a set of nails or retail products they really like on their timeline, they can now easily find more information about your salon.
You can also use these posts by clients for social media content creation. Create posts featuring nails that your salon has done, as a way to showcase more of your work. Creating posts that highlight any promotions you are running is also a great nail salon marketing idea. Use social media platforms that make it easy to show off your work like Instagram, Facebook, Twitter, and TikTok.
Follow Up with Your Customers
One of the best ways to improve your nail salon advertising is to follow up with your customers after their visit. You can do this either through email or phone call. Email is obviously easier, because you can send out the same email to hundreds of customers. However, it is done, it is an essential part of an effective nail salon marketing plan.
However, if you have the time you might want to consider calling your customers personally. Ask them how their experience was and if there is anything that can be done to improve any future experiences. Not only will this provide valuable insight on how you can improve your business in the future, but it will make the customer feel important.
By following up with your customers, you make them feel more important and more invested in the success of your business. Customers are very busy and they might have enjoyed their time at your salon and not given it much thought after. Following up with your customers ensures that they keep thinking about your salon for a little while longer and is a great nail salon marketing idea.
Offer Referral Discounts
One of the best nail salon marketing strategies is to offer referral discounts each time someone brings in a new customer. This could be promoted to your customers or in nearby stores. It can also be done through email marketing, particularly if you use an online booking system.
The advantage to promoting this to customers is that they will likely tell their friends about the promotion. Additionally, you know since they were already your customers they will want to come back and redeem the discount.
You could also leave flyers with the promotion listed in a nearby store. The advantage to this is that it could reach a lot of people that are outside of your customer base. The disadvantages are that you would have to get permission from the nearby stores to leave the flyers there, and you would have to spend the money to print out the flyers.
Regardless of how you decide to get the word out about your promotion, using a referral system can be a great nail salon marketing tactic. It is also a good idea for nail salon owners to use an online booking system to make it easy for potential customers to use the referral.
Donate Your Services to a Charity
Many charities do raffle giveaways to help fundraise. Often they will look for local businesses to donate either a product or service to be raffled off. Donating either a gift card to your salon or a free manicure or pedicure is a great strategy to add to any nail salon marketing plan. Not only will this give your nail salon goodwill with its customers, but it can act as free promotion for your salon.
Charities that do raffles promote the prizes of the raffle to encourage as many people as possible to donate. This means that every time the charity gets promoted so does your nail salon. This is why working with a charity is such an effective form of nail salon marketing.
Additionally every time a consumer that participated in the raffle hears about your nail salon they will associate it with a charitable cause. This can be done several ways. Just make sure you choose a charity that is apolitical, so you do not alienate some consumers.
Work with an Influencer
Many businesses owners will work with an influencer as part of their nail salon marketing plan, and for good reason. Working with an influencer can be a great way to get more consumers to view your work. Obviously you probably will be unable to reach larger influencers. However, smaller influencers will often do promoted posts for a reasonable price.
If you do not have a big nail salon marketing budget right now, don’t worry. There is a way you can work with influencers without directly paying them. Many smaller influencers will be willing to do a promoted post in exchange for free products or services. Try offering them a free manicure in exchange for an Instagram post.
In addition to this post getting the attention of more potential customers, it will make your salon look more established. Make sure you look through the content of the influencer you are working with, to ensure that their content matches the values of your brand.
Pitch Your Local News
Local newspapers and news stations are often looking for more content to produce. Promoting a local small business is great content for local news organizations. This is why you should include working with the local news in your nail salon marketing plan.
This is free promotion that can highlight any feature of your business you think would be good to promote. The advantage of requesting that the local news write a story about you is that you can work with them to make the story about your business. Feature the aspects of your business that you are most proud of.
Additionally, if you work with a local newspaper you could feature the story somewhere in your salon. Many businesses will frame the news articles they were featured in somewhere in the store. This a great nail salon marketing strategy because it will make your business look more established and professional.
Nail Salon Marketing with SEO Design Chicago
Now that you have a better understanding of some nail salon marketing tips, get out there and try using them. A small amount of promotion can sometimes make a big difference in the success of your business. You need to make sure that as many people as possible know about your business so you can maximize your profits.
After all, the nail salon industry is big for a reason, many consumers love getting their nails done. You just need to tell consumers why they should get their nails done at your salon. If you need help with nail salon marketing or SEO for your nail salon, contact SEO Design Chicago today!
FAQs about Nail Salon Marketing:
- How do nail salons attract customers?
- How many nail salons are there in the U.S.?
- What are some nail salon promotion ideas?
- How can I use social media for my nail salon?
- Will Google reviews help my nail salon?