This article will tell you why you need a media strategy. No matter what kind of business you have, or what size your business is, every business can benefit from a plan for how to communicate with its audience through various platforms. This article will tell you everything you need to know about how to develop your own media strategy. We’ll also discuss the definition of a media strategy, the purpose of media strategy, and the different types of media strategies.
Table of Contents
First, let’s define exactly what a media strategy is and the goals of a media strategy.
What is a Media Strategy?
A media strategy is the process of how your company’s messages will be delivered to your consumers or target market through whichever form of media you choose. Some of the platforms available to you might not be what you would traditionally consider “media,” but these days, everything is in the media. It is also sometimes referred to as media planning.
What is the Goal of a Media Strategy?
The goal of a media strategy is to build awareness for your business, connect with your target audience, create new customers, drive brand loyalty, and accomplish your business goals – all while selling your products and services.
Types of Media Strategy
There are two different types of media strategy: a traditional media strategy and a digital media strategy. Let’s discuss each in further detail.
Traditional Media Strategy
A traditional media strategy consists of conventional platforms, like advertisements in a print newspaper or magazine or commercials on TV or radio stations. While these are excellent marketing channels, if your media strategy consists solely of these tactics, you are missing out on the other type: a digital media strategy.
Digital Media Strategy
A digital media strategy incorporates the best digital marketing tactics, like websites, video, audio, apps, social media, and more, into your overall marketing strategy. Depending on the kind of industry you are in, and what your goals are, will determine how much of each kind of strategy will work best for you. The best media strategy will most likely combine traditional and digital marketing tactics. The two will work together to market your business and the products and services you sell.
Why Your Business Needs a Media Strategy
Did you know that nearly half of businesses don’t have a well-thought-out media strategy? There are several benefits to developing and maintaining a digital media strategy for your business. Let’s discuss the benefits.
Target Your Audience
One of the most important benefits of a media strategy is that it allows you to target your audience. Where is your audience? Are they watching TV, or are they on Netflix? Are they on Facebook or TikTok? Your first step will be to find out where your audience is, so you can meet them there.
Furthermore, a media strategy allows you to build a relationship with your target audience. It will help you connect with your customers on a deeper level, which creates customer loyalty.
Digital marketing allows you to convert customers and see faster results than traditional marketing and advertising tactics. While TV commercials are great, there is no option for your customer to click and purchase your product easily via the TV. However, if they see your ad on Facebook, they’re just a few short clicks away from completing their purchase.
Measure Your Results Quickly
A digital media strategy is easier to track and measure your results immediately than a traditional media strategy. There are several data and analytics tools available, like Google Analytics, to help you see what is working for you and what isn’t. It is much more difficult to see the results of a traditional media strategy.
Media Strategy Example
Let’s discuss an example. Let’s say you sell a toy for children. Perhaps you advertise your toy on TV channels that children the age who enjoy your toy most likely watch. The children will ask their parents for the toy. Later, the parent is perusing the Target website and sees an ad for the toy. They are more likely to hit purchase because their child already told them about the toy. This is a perfect example of the combination of a traditional and digital marketing strategy.
Steps for Creating a Media Strategy
Let’s discuss the steps to help you get started creating a well-defined plan.
Step 1: Set Your Goals
The first step of any media strategy, whether traditional or digital, is to set your goals. What does your business need to accomplish? Is it brand awareness? Or increasing sales? Whatever your company’s goals are, make sure to clearly state them and make sure everyone on the team knows what the goals are.
Step 2: Determine Your Niche
What is different about the product or service your business sells? What makes it stand out from your competitors? That’s your niche. Whatever your niche is, that is how you should market your company.
Step 3: Find Your Audience
This step is extremely important. You need to know not only who your audience is (their age, gender, location, income, needs, and desires) but also where they are in the media space. Are they online? Or watching TV? Which apps do they have? You need to find your audience so you can market to them accordingly.
Step 4: Choose Your Tactics
The final step is deciding which marketing tactics will be part of your overall media strategy. You will need to decide which types of content you will use and which platforms you will put your content on. Perhaps you want to create a social marketing campaign, or publish case studies about the effectiveness of your products. A high-quality agency like SEO Design Chicago can help you choose which media tactics will work best for your business. We will go over several of your options next.
Parts of a Digital Marketing Strategy
There are several different tactics that make up a complete digital marketing strategy.
Digital advertising is one of the best ways to market your business. There are several options, from Google Ads, LinkedIn Ads, Facebook Ads, targeted display advertising, programmatic advertising, pay-per-click ads, and more. SEO Design Chicago can help you determine which kinds of digital ads are the best for your business, depending on your industry, audience, budget, and more.
Another tactic is affiliate marketing. Affiliate marketing is extremely common these days. Have you ever seen a social media post from someone you follow with the note “sponsored” on it? Then, you’ve seen affiliate marketing in action. In this digital marketing practice, a business pays someone, typically an influencer, to promote their products on their blog or social media platforms.
Social Media Marketing
These days, social media marketing is a no-brainer. Social media marketing has benefits for every kind of company. No matter who your audience is, it’s likely that they spend time on at least one social media platform. Not to mention, it is free to join most social media networks and begin promoting your business immediately. (Though you may need some expert help to grow your following and create professional content for your feeds.) A social media campaign can help drive traffic to your website, no matter what your marketing budget.
These are only a few options of tactics you can use. If you are ready to get started with a media strategy for your business, contact us at SEO Design Chicago today! We are the experts in digital marketing. Whether your business requires social media marketing, a PPC campaign, SEO help, or a combination of all of the above, we can help you reach your objectives and goals with a customized media campaign.