When is the last time you received a trial sample or subscription? Lead magnets are something that we encounter every day and we do not even think twice about them.
What is a Lead Magnet?
Lead magnets are extremely common in our daily lives. A lead magnet is essentially a term used to describe an item or service that is given away in an attempt to gather contact details, especially emails. The purpose of these hooks is to maximize the number of targeted leads that you receive for an offer. Your end goal in creating a lead magnet is to drive profitable action.
Examples of Lead Magnets
Lead magnets can be found in the form of free samples, trial subscriptions, e-newsletters, and even free consultations. The most common form of lead magnets, however, are free guides that are delivered in a PDF document. Marketers use these as a way to create something commonly referred to as sales leads. Sales leads can be both the data that identifies a potential consumer of a product or service or a person who has the potential to become a client. In short, lead magnets are extremely important for companies in our modern world. A lead magnet has the power to make or break the success of one’s business.
Why are Lead Magnets Important?
Lead magnets are an integral part of marketing as we know it because they make marketing easier and more effective. In the early days of the internet, people were more than willing to sign up for newsletters with their email addresses. Now, that is not the case. People are generally tired of the number of spam emails they receive on a daily basis. Because of this, having access to the email addresses of prospective consumers is more valuable than ever before.
How Lead Magnets Work
When a possible consumer gives their email address to your company, they convert into a lead, express interest in what you have to offer, and gives you the ability to market your goods or services directly to them. Lead magnets come in handy because people are generally stingy with their email addresses. When they are offered a free sample, trial subscription, or free consultation, however, they are more likely to give out their email address. This is the case because there is something in it for them. A lead magnet that is irresistible grabs the attention of the potential consumer and inspires them to give out their contact information. When this happens, it is called winning over a lead. Winning over a lead is a great way to start a relationship with a customer because you are starting on a positive note. On the other hand, a bad lead magnet will do the exact opposite.
How to Create a Lead Magnet
There are a few steps that you can follow to create a great and effective lead magnet. These steps include choosing the kind of customer that you want to appeal to, giving that customer a reason to download your lead magnet, naming your lead magnet, choosing a specific type of lead magnet, and physically creating it.
Find Your Audience
For the first step, it is important for you to establish what kind of customer you want to appeal to. Instead of trying to appeal to the masses, it is helpful to find a more niche group that your product or service will appeal to. This is an effective approach because you will be able to better target this specific group of people. Think about it this way: if your product does not appeal to a specific need or want of this group of people, they most likely won’t be interested in what you have to offer.
Create A Hook
As soon as you decide what kind of target market you want to cater to, it is time to decide how you are going to hook them. The number of leads you receive will be very closely linked to the success of your lead magnet. It is helpful to think about what kinds of products or services this group of people needs. For example, if you are planning to target new moms, it would be wise to provide a discounted diaper subscription, a sample bottle, or some helpful tips for new mothers. Find a common problem of the group you are targeting and zero in on solutions to that problem. This step does not necessarily have to be over the top. Sometimes, simple ideas are the most compelling to your audience.
Name Your Lead
Next, you are going to want to name your lead magnet. This is one of the easiest steps. Now that you know who your target market is and how you are going to effectively hook them, you just need to come up with a catchy name. The title of your lead magnet is very important because these are the words that are going to capture your audience’s attention. With that being said, you will want to name it something that appeals to the specific persona you are marketing towards. The goal is to make a headline that is irresistible!
Choose Your Market
After that, it is time to choose what kind of lead market you would like to use. There are a ton of different approaches to take. These approaches include free trials, cheat sheets, discounts, quizzes, and so much more! It is always a good idea to keep your lead magnet simple. An overly complicated lead magnet has the power to stop a possible consumer in their tracks. At this point in the process, it is important to focus on your strengths. What do you have to offer that you think someone could benefit from?
Make It Happen
The final step is to physically create your lead magnet. During your creative process, keep in mind exactly who you are targeting and the kinds of products or information that will interest them. This process should be seamless once you have made all of the prior decisions.
Best Lead Magnets
In this section, we will explore a few different types of effective lead magnets.
In some industries, quizzes and surveys serve as an extremely effective lead magnet. The most successful quizzes are ones that solve an actual problem. This is the case because they are fun for consumers to interact with and it provides them with helpful advice. For example, if you are a skincare company, you can make a quiz about different kinds of products to use for unique skin types. People are drawn to these kinds of personalized experiences.
Who doesn’t love a good discount? If you offer a product that someone is interested in, they are more likely to make a purchase with a discount. Generally speaking, people are apprehensive when it comes to products they have never tried before. Providing them with a discount gives them an incentive to purchase the good or service that you have to offer.
The best way to expose a potential consumer to your product is to give them a sample! As a general rule of thumb, people love to try products before they buy them. In addition to that, free trials are a great way to increase positive brand awareness. Who doesn’t like getting things for free?
Cheat sheets are an effective way to hook people, especially if you are providing them with information that is useful to them. For example, if your target is college students, you can make a cheat sheet for the best study tips.
People are always on the hunt for new hobbies and ways to do things! If you can provide them with valuable information about something they are interested in, they are more likely to continue interacting with your company. In addition to providing an online demo, engagement with that demonstration is also very effective. Engaging customers with a question-and-answer session shows your commitment to potential customers.
There is nothing that people hate more than signing up for a bunch of emails they did not ask for. When you have finally received someone’s email, it is important to express when you will be sending out information and how often. In addition to that, remember what your audience came for! Try your hardest to continue producing the same kind of content. If it was of interest to them before, it is most likely still important to them. Taking this measure will prevent people from unsubscribing from your email list.
Lead magnets are a key marketing strategy when it comes to establishing a relationship with potential customers. If they are used effectively, they can draw in a great consumer base for your company. Now, kick back and enjoy the results of your hard work… if your lead magnet is a good one, it will come sooner than you think!
- What is a lead magnet?
- How can I create a lead magnet?
- What are the most effective lead magnets?
- Do lead magnets work?
- Why are lead magnets important?