In this day and age, it has never been more essential to have a strong internet presence—for your brand and for your company—which is why having a social media marketing blog is vital. If you do not currently have a social media marketing blog, or are not sure how to get started, don’t worry! In this article, we will explain why every business owner should have a social media marketing blog, how you can learn to write quality articles, and which industries see a greater need for this type of social media marketing.
The Many Benefits of Social Media Marketing Blogs
There are many benefits that come with owning a social media marketing blog. After all, a business’s growth is directly affected by its online marketing strategy. A blog is a key part of any good online marketing strategy. The benefits of social media marketing blogs include validation of industry knowledge, stronger sentiments of consumer loyalty, increased traffic to your site, and further assurance into the longevity of your company, among other things. The following paragraphs will go further in depth on the many aforementioned advantages that come with having a blog.
Your Expertise in the Field Will Have More Validation
Consumers tend to buy into brands who are knowledgeable in their industry or at least appear to be. Hopefully, you are of the former and know your product and service inside and out. The problem is, it’s hard to convey that right off the bat and obtain consumer confidence. However, a blog can positively change that perception.
Having your own social media marketing blog for your business demonstrates your expertise and allows you to speak directly to your ideal clients. When you are able to further educate them about your product or service, they are more likely to understand and resonate with your brand, which can lead to an increased number of leads.
Say for instance, you have a business where you offer your services in social media marketing. Perhaps you offer account management in platforms like Instagram, Facebook, Snapchat, TikTok, etc. A great way to prove that you have experience is to write about it in your social media marketing blog!
There are many types of articles to write, so you will never run out of things to say, especially since the field is always evolving and changing. For example, an article you can write is “Top 5 Benefits of Using Instagram for Your Business,” or “How to Use Facebook to Sell Your Service.” The list goes on and on. Once you have a number of quality articles on your website, you will be seen as a more credible source of information, and potential clients will have more confidence in your services.
Consumers Will Feel More Connected to Your Brand
Another benefit to having a social media marketing blog is you can create a connection with your audience. This is a powerful and underutilized resource. Many businesses rely on more traditional forms of marketing, which can be useful, but should not be the end all be all. Using advertisements alone can be a mistake, since a blog can prove to be just as effective, if not more than, direct marketing strategies.
Say you are providing a service in a crowded market, like digital marketing management. There may be many other businesses that tout the same offerings as you. However, you can differentiate yourself through your values and vision. Being able to communicate that to your customers can make you stand out from the competition and allow them to feel more connected to your brand. This in turn increases their trust and will increase the likelihood of a sale.
Your Site will Gain an Organic Increase in Traffic
A social media marketing blog done right can do wonders for your brand. Take SEO Design Chicago’s marketing blog for instance. Their expansive range of high-quality articles provides not only value to the customer, but also allows them to rank higher in search engines. This in turn, results in higher lead generation as customers gain more familiarity with your enterprise, and your audience can be expanded. But how?
When you write a blog that has search engine optimized content, the algorithms in popular search engines like Google will put your website higher on the list, which will give your brand more exposure. After all, people usually click on and trust the websites that are at the top more than not. Why can’t that be you?
Your Brand’s Longevity will be Reinforced
When you start a blog, you may not see results immediately. Don’t worry! Rome was not built in a day and neither will your online presence; however, it is important for longevity. Over time, a well-written blog will gradually increase your readership. It will also continue to generate leads, which in turn allows you to rank higher in search engines. Blogs can also serve as evidence of your mastery in a certain domain and further lend credibility to your brand. All of this positively contributes to your online reputation and will reliably generate more business.
Creating Blogs for Marketing
Now that you know about all the advantages of blogs for marketing, how do you begin blogging? It may seem overwhelming at first, but getting started is the hardest part. Once you’re past that point and go through some trial and error, creating a curated social media marketing blog will no longer seem so difficult. You’ll be on your way to climbing the rankings!
General Guidelines for Social Media Marketing Blogs
First, you will want to choose a topic to write about. Again, it should be directly or somewhat related to your products or services. For instance, if you are a digital marketing agency, perhaps you would choose to write about the benefits of digital marketing. You can also try to make it more niche if that is in your realm of knowledge. For instance, you can write about using LinkedIn to create a personal brand. The possibilities here are endless, but once you pick a specific subject, start writing!
Next, make sure you are writing for search engine optimization. You want to make sure you’re using best practices. Best practices include having an article around 1500 words, using keywords, and including external and internal links. Additionally, you can target your audience using local SEO practices.
Finally, you want to review your article to make sure it adds value to your target audience, is structured in a sensible way, and is written with SEO in mind.
While running a social media marketing blog can be very rewarding, it is not without its frustrations. It can be difficult to constantly think up new ideas. Not to mention, it’s likely you won’t have enough time to dedicate every week to thinking of new content. This is when repurposing your content comes into play. Repurposing content allows you to turn one text into a few more blog articles. You can even repurpose content for another medium, such as through a Facebook or LinkedIn post.
For instance, if you wrote a brilliant article on the benefits of using Instagram, you can also write a how-to article to teach someone how to achieve those benefits. You could also convert the text into a script for video promotion, or cut specific parts out to use for social media. With this method, you will be able to lengthen and renew the life of the original text. You can generate more valuable content, all without having to go back to the drawing board.
Industries that Need Social Media Marketing Blogs
It’s clear that blogs are an underrated tool that when used correctly, can provide massive value—to you and to your customers. Every business can and should have a blog, including yours! It’s the perfect way to differentiate your enterprise from others and can be easily integrated into your digital marketing strategy. However, there are certain enterprises that will gain advantage over their competition if they implement blogging into their marketing plan.
Smaller businesses stand to benefit greatly from blogging. A blog that showcases their industry expertise and increases their exposure puts them at an advantage over others that may offer similar services. For small to medium-sized businesses, every lead is incredibly valuable and a blog is a great way to generate them.
Niche businesses as well should invest in a blog. Given that their ideal customer may not be in the majority, a blog catering to them would prove useful. It would allow them to broaden their reach and find their clients quicker and with greater ease.
All in all, social media marketing blogs are the cherry on top of any strong marketing plan. A blog is a simple yet elegant way to capture and interact with your key demographic. There are several benefits, including: further expertise validation, increased consumer trust, higher lead generation, and more. Getting started may seem daunting at first, but the pay off is well worth any frustration or initial time investment.
Contact SEO Design Chicago today
If you need help with starting a social media marketing blog or don’t know where to begin, call SEO Design Chicago today!