An email newsletter has been used by businesses since the year 1978. The content and form of the email newsletter has changed over time, but it has always been used in some form since its conception. This article will tell you why email marketing is an important tool for any business, why newsletters are a critical part of it, and the benefits of sending an email newsletter.
What is an Email Newsletter?
An email newsletter is an email sent out on a regular basis by your company to subscribers and customers. It showcases any new products or services you may provide, or any new related to your company. It is a chance to give consumers updates that may affect how or why they purchase your products. Using newsletters is a cheap and effective way to keep in touch with your customers, and keep them in the loop.
Why a Newsletter is an Effective Part of Online Marketing
Sending an email a newsletter is a cost-effective way of reaching a large number of people. Generally, people choose to subscribe to a company’s mailing list, allowing that company to send them newsletters. This means that you are sending those newsletters to people who already support your business. This is important, because it allows you to keep your customers informed of what direction your company is headed in. It also allows you to send out sales, coupons, or discounts to people who you already know shop at your business. This can lead to an increase in sales.
As of now, online marketing is the cheapest way to market, as you do not have to pay for commercials or newspaper ads. This leads to the highest ROI, or return on investment, which will result in saving the most money for your company, a huge benefit of a newsletter.
An email newsletter also keeps your customers updated on what is happening with your business. Consistent interaction helps to ensure that a customer will continue to shop with your brand or company. The best frequency for sending newsletters is on a consistent basis, so as not to overwhelm your customers and flood their inboxes. Online marketing is reaching more people than ever, and sending out a newsletter via email is an important part of that.
Contents of an Email Newsletter
Your content is the most important part of having an effective email marketing campaign. It does not matter if you have the best frequency for sending out a newsletter if the contents in it are poor and unorganized.
Next, we’ll go over how to write an email newsletter.
The number one priority for a successful newsletter should be having an interesting subject line. One of the hardest parts of email marketing is getting your target audience to even open the newsletter in the first place. If they do not open the newsletter, then it serves no purpose in existing. The most effective way to do this is write interesting subject lines. This is what people see when your email arrives in their inbox, and can be the primary factor of whether it is opened or put in the trash.
A good way to do this is by using a call to action. A call to action is when the author encourages the audience to go do something. It can be as simple as saying check out this new pair of jeans we are selling. A good call to action can persuade someone into opening an email they would usually ignore. Once the reader opens the newsletter, they want it to be simple and not cluttered. Not cluttered means not shoving tons of advertisements down your reader’s throats.
There are many ways to go about creating an email newsletter. A good email newsletter should primarily be about updates from your company, with a few ads or sales thrown in. The benefits of a newsletter is to provide consistent interaction with clients for little cost. This is why it is important to put the correct content into the newsletter, to ensure the most amount of people will read them.
Best Frequency to Send an Email Newsletter
Now that you have the correct contents in your newsletter, now comes the actual sending of the email. You might be wondering how frequently you should send out your newsletters. This is almost as important as the contents of the newsletter, as it can result in people becoming annoyed, or forgetting about your company. This comes from sending too many, or not enough newsletters out. If you send a newsletter constantly you probably will not have much to update you customers on, and they will get annoyed with constantly seeing your newsletters in their inbox. This can lead to them not opening the emails or even unsubscribing to them.
On the flip side, taking a large gap in between newsletters allows customers to disengage from your company. This can result in them shifting over to a competitor and forgetting about your business. Preventing both of these things is a crucial part of email marketing and using newsletters for that purpose. To avoid those things, the best frequency to send a newsletter is around once or twice a month. Now this can obviously vary based on your customers, what type of company you are, and what you newsletters contain. One to two email newsletters a month is the perfect number for having new updates to bring your customers. This ensures you are not repeating content that you have already sent out. It is also the perfect amount of time to remind your customers why they like your brand and why they shop with it.
The main benefit of a newsletter is that they allow you to interact with your customers at a low cost. The consistent customer outreach they provide is almost just as important however. This is why having the best frequency for an email newsletter is incredibly important for your business.
Benefits of an Email Newsletter
There are multiple benefits that using an email newsletter can bring you. For starters, newsletters are very cheap, and pretty easy and quick to produce. They are a lot cheaper than sending an actual paper newsletter to your consumers for the same purpose. This means you avoid paying for stamps, prints, and everything else that comes with traditional mail. Saving money is something that every company loves, and this is a great way to accomplish that.
Using newsletters also allows you to keep your customer database up to date. Giving uninterested recipients a chance to unsubscribe ensures that you are targeting people who care about your company. This helps you to know your audience, which is a crucial step in crafting a successful newsletter. Some companies choose to buy an email list when starting their newsletter, but we do not suggest this strategy.
Another benefit of an email newsletter is that it allows you to present your company the way you want it to be seen. You choose what is included in your newsletter and what is not. This allows you to direct focus to certain parts of your business, highlighting your strengths. You can choose which products to showcase to your customers, which can lead to an increase in sales. You also control the narrative about your company in these emails, as you are one writing them.
A great benefit of a newsletter is seeing what the customers click on in those newsletters. This gives you a better idea of what your customers are interested in, and allows your company to shift its focus over to those products. Now, get started on writing a great email newsletter!
Yes, You Should Send an Email Newsletter
The point of this article is answering the question of whether or not to send out a newsletter. The answer is unequivocally yes. There are a ton of benefits to sending an email newsletter. It is a good idea to send one out based on the cost effectiveness of it alone. Newsletters help keep your customers informed and loyal about your company. They help you understand what specific aspects about your company draws customers to utilize it. A newsletter can also help show which products are customers the biggest fans of.
Newsletters can lead to increased sales, and can also help your company learn more about itself and customers. This can lead to increased profits in the long run, something every company strives for. Constantly tailor your newsletter and subject lines based on customer, and employee feedback to have the best form possible. Starting and refining a newsletter can be a tricky process, as there are many forms it can take. There are many examples of excellent newsletter marketing you can look at to get inspiration for your own email marketing strategy.
If you need help with email marketing, you can utilize the email marketing services of a digital agency like SEO Design Chicago. We can help guide you through the process of crafting and distributing a successful newsletter through email. Do not let your company waste more time not sending newsletters, or sending out ineffective ones.