Did you know that there are more than 30 million small businesses in the United States? That’s a lot of competition you’re facing. We know it can be tough for small businesses to stand out from their competition, especially in today’s climate. Even if you don’t have a gigantic sales and marketing budget, there are still plenty of steps you can take to market yourself and stand out from the crowd. We have compiled this list of 15 tips for small business success.
Tips for Small Business Success
Here are 15 tips for strategies you can use to help your small business stand out from the competition, gain loyal customers, and ultimately, create a successful, profitable business.
Offer Excellent Products and Services
This may sound simple, but one of the best small business strategies you can use is to provide the best products and services available on the market. Even if you have the best possible marketing and branding strategy, if your products and services don’t live up to the hype, you will lose out on potential customers. Not to mention, you could also start getting negative reviews online and through word-of-mouth. Your business starts and ends with the products and services you offer, so make sure they are excellent.
Define and Embody Your Brand
Now that you have your excellent product and/or service ready to go, now it’s time to work on your branding. Your brand encompasses everything from your logo to how customers remember their experience with your company. It’s important to for your marketing efforts to create a brand and stick with it. If you want to be memorable, be different. Don’t worry if this process takes some time. Branding isn’t instant. That is why it is imperative to choose what you want your branding to be and then take time to implement it in every aspect of your business.
Choose a Catchy Name and Fun Logo
Building a strong brand starts with a name. This means starting off strong with a catchy, memorable name and an equally eye-catching logo. A name change later can be expensive, not to mention it will undo any brand awareness work you’ve already done. That’s why it’s important to choose the right name for your business from the beginning.
Target Your Audience as Closely as Possible
Every business has a target audience. Though the first instinct of most small business owners is to market their small business to the largest possible audience, that is most likely a mistake. It is a much more effective tactic to narrow down your target audience and then connect with them specifically. This will result in a lot more conversions for the people who really need and want your product or service.
Position Yourself as an Industry Expert
This step is particularly important if you are the face of your company or brand. One way to separate yourself from your competition is to establish yourself as an authority on whatever it is you are selling. This is called becoming a thought leader. You can become a thought leader by providing excellent content on your website in the form of a blog, obtain media coverage of your business or offer yourself as a source for the press, and guest blog on other websites where your target audience might see.
Be an Active Business Owner
What does it mean to be an active business owner? It’s important to be involved in every aspect of your company, but also the community, too. If you want to be well-known in your area, you need to be active outside of just the four walls of your business. Participate in local charity events, volunteer, or even take a seat on your local chamber of commerce. An active business owner and face of the company who is well-known in the community can do wonders for the success of a company.
Use Competitive Differentiators
What sets your business apart from its competition? What makes your company different or exciting? Every business has a niche, you just need to discover what yours is and use it. Whatever your competitive differentiator is, is the key to your marketing strategy.
Build a User-Friendly Website
Does your website need to look good? Absolutely. But it’s even more important that your website is user-friendly. If your website is slow or unusable, you will lose customers – fast. Plus, your web design is just as important for your SEO as your content. A great small business website doesn’t have to be expensive. Though some experts say a small business website can cost between $2,000 and $8,000, it just needs to be a positive experience and help users find what they are looking for, quickly and easily.
Utilize Small Business SEO
Now that you have a fantastic website in place, you need to make sure that people can actually find it. That’s where search engine optimization comes in. You need to utilize small business SEO best practices like using location-based keywords to help the right people find your site when they search online for related products and services to what you’re selling.
Establish Your Voice in the Marketplace
It is important to establish what your tone of voice is and how you speak to your customers. Then, you need to use that voice consistently across all of your messaging to your customers. This can be through social media, email marketing, in person, and even on the phone. Don’t be afraid to choose a tone that is different or sets your business from others.
Utilize Relationship Marketing
One of the many benefits of being a small business is the opportunity it provides to develop meaningful relationships with your customers through relationship marketing. This encourages brand loyalty. There are several ways you can go about doing this. For example, you can stay in contact with your customers through emails, social media, and even handwritten thank-you notes after large purchases. Offer them helpful tips, knowledge, and expertise that they won’t find anywhere else. You can also offer discounts and loyalty points.
Build a Passionate Community Online
These days, social media marketing is one of the best strategies for small businesses to succeed. There are several benefits to social media marketing for any kind of company. You can utilize Facebook, Twitter, and even TikTok (depending on which networks your target demographic likes best) to show off your latest merchandise, offer deals, and build an audience for your brand. And if social media isn’t your thing, you can always hire a social media manager to help you.
Use Brand Advocates
If you don’t have a large following on social media, you can utilize brand advocates or influencers to help spread the word about your small business. The key is to find influencers whose followers are the same demographic as your target audience.
Offer Excellent Customer Service
Customers will always remember excellent customer service. It’s important to provide the best possible customer service available. It is one of the best ways for you to be memorable and entice customers into returning to your business. If someone has a bad experience with your business, you will not only lose out on their dollars, but those of their friends and family, too.
Go the Extra Mile for your Customers
We’ve already talked about how fierce competition is for small businesses these days. In order to attain small business success, you need to take active steps to find customers and earn their loyalty. You can do this by going the extra mile for your clients. What can you do to lock in their business? What do your competitors not offer but you can?
Small Business Marketing with SEO Design Chicago
Now, you have several tips for how you can go about marketing your small business yourself. If you still need help achieving small business success, contact SEO Design Chicago today! Our experts are ready to assist you.
FAQs about Small Business Success:
- How many small businesses are there?
- What makes a small business successful?
- How much does a website for a small business cost?
- How do I become the face of my business?
- Can I market my small business myself?