HOW TO MAKE SURE YOUR BUSINESS APPEARS IN LOCAL SEARCHES
For many small businesses the most important thing is gaining the attention of those nearby. This is where local SEO (search engine optimization) comes into play. If you are not implementing local SEO solutions, then your online marketing plan may be for naught. It’s a novel idea to think that anybody around the world can learn about your business operations, but unfortunately it does not help you gain more customers who will actually frequent your business. Here are some quick tips on how to effectively use local SEO tools.
TARGET A GEOGRAPHIC REGION WITH SPECIFIC KEYWORDS
One of the simplest and most important actions you can take to have your website appear in local search results is to list your business’s information in a consistent manner. This means picking a localized keyword phrase and sticking with it. In order to do this your web address, header titles and page titles should all contain the same local keyword phrase. For example, if you are a flooring business in Charleston, West Virginia you will gain the most attention if you allude to being that type of business in that specific region on all those parts of your website. Consistency is very important here. On the other hand, if you have several pages for different towns or regions you service it is important to differentiate these from one another or else you will be flagged for duplicate content.
WRITE ABOUT YOUR BUSINESS
Blogging can be a great asset to your business for many reasons. Communicating with your target audience helps keep them up to date on what is new and exciting with your products and/or services. Engaging with your customer base will not only keep you at the forefront of their minds, but also at the forefront of their online searches. If you use your specific location in the title of the blog and the web address you can bet this will advance you in the search results.
HAVE OTHERS WRITE ABOUT YOUR BUSINESS
In conjunction with your own blogging it is smart to have bloggers and local publications write about you as well. Reach out to these resources in your area and let them know what makes your business special. This relationship can go a long way in terms of making you a notable figure in your industry. Again, this will kill two birds with one stone. Not only will this educate those who read articles about you, but the increased web presence will be a great help to your local business SEO.
Hopefully these local seo tips will start you on a path to success both online and offline. In order to be the best local SEO company it helps to employ multiple strategies. These methods will give you an edge on your local competition and get you ahead of them when customers search in your area.